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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 2 Documents
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Search results for , issue "Vol 1 No 1 (2016)" : 2 Documents clear
STRATEGI CORPORATE COMMUNICATION PT GARUDA INDONESIA DALAM MEMPERTAHANKAN CITRA GARUDA INDONESIA SEBAGAI MASKAPAI TERBAIK DI ASIA TAHUN 2013-2014 Ayu, Monalisa; Alit Suryawati, I Gusti; Dewi Pascarani, Ni Nyoman
E-Jurnal Medium Vol 1 No 1 (2016)
Publisher : E-Jurnal Medium

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Abstract

ABSTRACT Communication becomes an important in building an organization or company in order to produce the positive image in the public mind. It is highly considered by the Corporate Communications Division from PT. Garuda Indonesia in maintaining image credibility that formed long ago in the community. The company that engaged in the field of aviation services has been named as the best airline in Asia by APEX (Airline Passenger Experience Association) for two consecutive years since 2013 and it surpass four other airlines such as Singapore Airlines, Cathay Pacific, Korean Air, and EVA. The purpose of this research is to find out the strategy of Corporate Communication Division of PT. Garuda Indonesia in maintaining the image as the best company in Asia among 2013-2014. This research uses the descriptive-qualitative method. The results of this research is to indicate that the strategy done by the Corporate Communications Division of PT. Garuda Indonesia is started by determining the company’s object first. Afterwards, the company empowers three big potential of resources in order to obtain the company purposes. Then, the purpose of the company is communicated to all of the public by the official site of Garuda Indonesia and holds the Focus Group Discussion (FGD) activity with the crew of media. The last step is to hold the “door to door” activity or the spreading of the satisfaction marking form to all prime public of Garuda Indonesia in the end of the year as the evaluation form of the Corporate Communication strategy applied during this time. Keywords: Strategy, Corporate Communication, Image, Garuda Indonesia
FAKTOR PENDORONG TERGABUNGNYA REMAJA DALAM KELOMPOK SOSIAL PERTEMANAN: STUDI ATRAKSI INTERPERSONAL PADA GENG PLECING CREW (PLC) SMAN 2 DENPASAR Vinenda, Ayu Nyoman; Suryawati, IGA Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2016)
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Abstract

ABSTRACT The group of  Plecing Crew (PLC) is one of the big groupsand it is a famous in SMAN 2 Denpasar. Though it is  a new-established group, but it has more than 1300 members ranging from the 1st batch up to now the 7th. This could be happened because most members always take part in any events conducted by the school and the group itself. The idea of creating this group is to unite all the students of the same batch to stand against the arrogance of the seniors. To analyze the factors that influence the interest of the students to join the social group of friendship, this research applies Jalaluddin Rakhmat’s concepts on interpersonal attraction factors, Irwin Altman’s and Dalmas Taylor’s theory of social penetration, and the theory of social exchange developed by two psychologist John Thibaut and Harlod Kelley (1959), and two sociologist George Homans (1974) also Lott and Lott (1974).The method of this research is qualitative-descriptive by spreading the semi-structured interview to collect the data. The finding of the research shows that the factors to influence the interest of the students to join the social group of  friendship are in accordance with the Jalaluddin Rakhmat’s concepts on interpersonal attraction, they are the similar personal characteristics, stress, social isolation, physical attraction, reward, familiarity, and closeness. Key Words: Interpersonal Attractions Factors, Social Group of Friendship, Group of Plecing Crew (PLC), SMAN 2 Denpasar.

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