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All Journal Indonesian Journal of Geography Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) E-Jurnal Medium MUDRA Jurnal Seni Budaya International Journal of Community Service Learning Jurnal Profetik SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Komunikasi Indonesia Jurnal Kawistara
Ni Luh Ramaswati Purnawan
Program Studi Ilmu Komunikasi, FISIP, Universitas Udayana
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MANAJEMEN MEDIA MASSA NUSA BALI PASCA KEBIJAKAN KONVERGENSI Putri Pramesti, Luh Komang; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The development of the internet media being an alternative that more interested than cast media. The alternation of consume system and access media make industrial organizer to reorganize the position which make it still relevant to their consumer. The direct effect of the changes in media consumption is a reduction in the number of circulations news paper, This pattern is filled by one of Balinese news paper is NusaBali. Finally NusaBali media choosed to change their management after convergencetion policy for increasing company’s credibility in media competition. Based on the concept of Management Mass Media Companies (6M), the researchers analyst how to the mass media management of NusaBali after convergence policy. In this research the researchers using descriptive cualitative method. The technique of accumulation by interviews and documentation. The result of the research showing after convergence policy, NusaBali have two management, there are NusaBali management and NusaBali.com management.. Keywords: Management Mass Media, Convergence, NusaBali Media
KONSTRUKSI LAPORAN KASUS PANAMA PAPERS PADA INVESTIGASI TEMPO.CO 04 APRIL 2016 Puspa Warni, Komang Ayu; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT The power of the media is found on the fact that media can be the main source of ideas and opinions. This study aims to found out how Tempo.co construct the facts that received in the field to be an investigative report and published on April 4, 2016. Researchers used two theories to support the research process. Among them is the theory of Agenda setting used in assessing the processing of facts, and the next theories is Framing theory model by Robert N. Entman. The type of research used is qualitative with constructivist paradigm. The results of this study, the construction of an investigative report made by Tempo.co. It is judged from the selection of issues and assertion aspects. The issue that Tempo.co wants to highlight through this investigative report is the involvement of prominent figures from various countries in the world, the practice of tax evasion in large scale and the appear of public figures from Indonesia in the leaked Mossack Fonseca documents. The highlighted aspects are tax evasion, money laundering, major crimes, massive scams, the involvement of prominent figures, conceal facts, and improper tactics. Keyword :Framing Analysis, Online News, Tax Evation, Panama Pappers, Tempo.co
EVALUASI KEHUMASAN DI UNIVERSITAS UDAYANA Prabasari, Ni Luh Putu Galuh; Purnawan, Ni Luh Ramaswati; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT PR today face different challenges from the past not just matter of financial support and internal management, but also the explosive issue, such as opposition to the policy new admissions, crisis or students drug crimes, sexual harassment, and much more. Considering the complexity that must be faced by a college, it’s necessary to optimize the role of public relations in college. This research explains how PR is managed, especially in Udayana University, which focused on three aspects, institutional, public relations activities, and human resources. Through the analysis is that the information obtained from the analysis of the situation and the issues separating the internal (strength and weaknesses and external subject matter (opportunities and threats) and create strategies to deal with it. This study, showing institutional public relations at the Udayana University not well organized yet. Its position was far from the decision-makers. Although publicist finally listed in the new OTK, but the duties and functions of public relations remains unclear. The position is also unchanged, as it still is in the management level but with different bosses. Public relations tasks at Udayana University were communication technician (technical officer). So does with human resource in it that does not have a background in public relations and minimal training. The position of the institutions that perform public relations function need to be separate from law and governance into a special bureau and are close to the leadership. PR should be more creative and innovative in making programs that can help accelerate of Objectives University. PR needs to be improved quality of human resource through training. Key words: Evaluation, Public Relations, SWOT Analysis
FAKTOR PENDORONG TERGABUNGNYA REMAJA DALAM KELOMPOK SOSIAL PERTEMANAN: STUDI ATRAKSI INTERPERSONAL PADA GENG PLECING CREW (PLC) SMAN 2 DENPASAR Vinenda, Ayu Nyoman; Suryawati, IGA Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2016)
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ABSTRACT The group of  Plecing Crew (PLC) is one of the big groupsand it is a famous in SMAN 2 Denpasar. Though it is  a new-established group, but it has more than 1300 members ranging from the 1st batch up to now the 7th. This could be happened because most members always take part in any events conducted by the school and the group itself. The idea of creating this group is to unite all the students of the same batch to stand against the arrogance of the seniors. To analyze the factors that influence the interest of the students to join the social group of friendship, this research applies Jalaluddin Rakhmat’s concepts on interpersonal attraction factors, Irwin Altman’s and Dalmas Taylor’s theory of social penetration, and the theory of social exchange developed by two psychologist John Thibaut and Harlod Kelley (1959), and two sociologist George Homans (1974) also Lott and Lott (1974).The method of this research is qualitative-descriptive by spreading the semi-structured interview to collect the data. The finding of the research shows that the factors to influence the interest of the students to join the social group of  friendship are in accordance with the Jalaluddin Rakhmat’s concepts on interpersonal attraction, they are the similar personal characteristics, stress, social isolation, physical attraction, reward, familiarity, and closeness. Key Words: Interpersonal Attractions Factors, Social Group of Friendship, Group of Plecing Crew (PLC), SMAN 2 Denpasar.
OBJEKTIVITAS BERITA SIMPOSIUM TRAGEDI 1965 (Analisis Isi Berita Simposium Tragedi 1965 dalam media Online CNN Indonesia pada 18-19 April 2016) Masnugraheni, Dwiagata; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The media continues to innovate and generate new findings, one is a conventional newspaper currently has become the online news portal. These developments make the information very easily to be spread and become faster. However, the media need to know what should be done or not to reach an ideality media refers to normative media. CNNindonesia.com on the April, 18- 19 2016 intensively preaching the symposium that was first held for discussing violations of human rights in 1965. In the intensive period, CNNIndonesia.com published 21 news with two live news, about over a range time was not less than 3 hours. This study aimed to understand the objectivity of symposium 1965 on news portal online at CNN Indonesia period 18-19 April 2016. The research was used quantitative approach with the method of contents analysis. The result of this research, the objectivity of news portal online CNNindonesicom showed factuality (factual, accuracy, complete, and relevant) quite a high level of, but from the impartiality (access proportional, two sides, non evaluative, and non sensational) showed the lower value. Keywords: Contents Analysis, Objectivity, Online News, Tragedy of 1965
STRATEGI PENGELOLAAN KONFLIK PASANGAN PERKAWINAN CAMPURAN Prameswari, Wigati Sita; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Alit
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Intercultural marriage is a union between two people who have differencesain nationality and culture as husband and wife, whileabuilding family ties. In mixed marriages that occur between individuals who have different cultural backgrounds, each pair has unique dynamics and challenges that they will undergo. The purpose of this study is to describe style of conflict management on intercultural couples. Conflict management is the process to get compatibility while faced the conflict. This study aims to determine the conflict management strategies carried out by married couples who undergo mixed marriages so that mixed marital couples can maintain in forming a harmonious family. This study uses a qualitative exploratory method based on a purposive technique. Data obtained through interviews and documentation The author uses Miles and Huberman'saInteractive Model data analysis techniques which go through several stages, namely data collection, data reduction, data presentation, andaconclusion drawing. In short; the result of this researchais cultural influences individual's view on looking into things, one of them is conflict.The intercultural marriages are frequently encountered by problems and conflicts potential. One of the causes is the cultural background differences. Communicationacompetence between cultures—intercultural marriage couples can understand the conflict pattern based on cultural differences based on values, habits, paradigms, characters, opinions, principles, language – context differences that sometimes leads to misunderstandingsaand child issues. Managing the conflict, the five mixed marriage couples use a variety of conflict management styles including collaboration, compromise and accommodation. Keywords: Intercultural Marriage, Intercultural Communication, Conflict Strategy
STRATEGI PERENCANAAN D’OZ RADIO BALI PADA PROGRAM OZ BALIHOP Cahaya Pratiwi, Komang Putri; Pascarani, Ni Nyoman Dewi; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The increasingly competitive radio competition encourages D'OZ Radio Bali to make a new program to improving their benefits materially company. OZ BALIHOP (Bali Places Hang Out) then present and become the new program D'OZ Radio Bali. The purpose of this research is to know the strategy of planning the Bali Radio program on D'OZ OZ BALIHOP. This research uses the concept of the planning program that is part of the strategic management aspects of the programs broadcast by the SWOT analysis. This type of research is qualitative. Informants are chosen using a purposive technique. The data obtained through interviews. Data analysis techniques used are interactive models by Miles and Huberman. The results showed that the strategy of planning the Bali Radio program on D'OZ OZ BALIHOP is a strategy SO (Strengths – Opportunities) that is a strategy that maximizes the strength owned by exploiting the opportunities that exist. SO the strategy conducted by D'OZ Radio Bali is creating new program OZ BALIHOP with different broadcasting technique with other radio programs especially in Bali, understand the characteristics of their listener with some researches the new place with regard to the content of the broadcasts of OZ BALIHOP to expand the range of broadcast content that discusses about the culinary and lifestyle. Then give the space for listeners who do not listen to OZ BALIHOP OZ directly through the creation of special programs OZ BALIHOP instagram, and then after the program runs also conducted an evaluation regarding the response of listeners at a certain period to optimize the amount of listeners so that the purpose of this new programs OZ BALIHOP to getting listeners and materially benefit can also be achieved. Keywords: D’OZ Radio Bali, OZ BALIHOP, SWOT Analysis, Strategy Planning Programs.
Strategi Komunikasi Pemasaran Terpadu LPD Desa Adat Kelan dalam Mempertahankan Loyalitas Nasabah Irva Dewi, Apricilia Ayu; Pascarani, Ni Nyoman Dewi; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The purpose of this research to determine the marketing communication strategy used by the LPD Desa Adat Kelan in maintaining customer loyalty. This reasearch uses a qualitative approach. The technique of determining informants in this study used a purposive technique. Data obtained through in-depth interviews, and documentation. Data analysis techniques used are data reduction, data presentation, and conclusion. The results of this study indicate that the integrated marketing communication strategy carried out by the LPD Desa Adat Kelan in maintaining customer loyalty focuses on sales promotion and public relations. While the advertising elements, personal sales, direct marketing, and interactive marketing are more aimed at introducing everything about LPDs and products in it. The marketing communication strategy that has been carried out is not yet integrated, considering that not all the elements used have the same message consistency. Keywords: LPD Desa Adat Kelan, Customer Loyalty, Integrated Marketing Communication Strategy (IMC)
STRATEGI KOMUNIKASI PEMASARAN BALI FOOD SAFARI DALAM MENINGKATKAN AWARENESS KONSUMEN Murfiyaningrum, Arita Nurul; Purnawan, Ni Luh Ramaswati; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT Bali Food Safari (BFS) is a culinary tour in Bali which was established in November 2013 with a unique mystery culinary dinner tour concept. This research have a purpose to describe the intergrated marketing communication strategic of BFS for increasing consumer awareness based on Intergrated Marketing Communication (IMC) theory with descriptive-qualitative approach. The result of this research is showed that BFS using six channel from IMC, which is advertising, direct marketing, sales promotion, interactive marketing, personal selling, and word of mouth. And one channel that not used by Bali Food Safari yet is public relations. Bali Food Safari marketing communication activities is pointed on online media which is advertising and promotion by Facebook and Instagram. But the consistency of message delivery in channels that used is not consistent yet, this is indicated by lack of use the mystery word which is the keyword of mystery culinary dinner tour. Keywords : Intergrated Marketing Communication Strategy, Awareness, Mystery Culinary Dinner Tour, Bali Food Safari.
POLA KOMUNIKASI KOMUNITAS VESPA DALAM MEMPERTAHANKAN SOLIDARITAS KELOMPOK (Studi pada KUTU Vespa Region Bali) Ayu Megasari, Ni Ketut Diana; Ramaswati Purnawan, Ni Luh; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK The goal of this research is to describe and to explain the internal communication pattern of KUTU Vespa Bali’s Region in keep their group’s solidarity. This research is using descriptive qualitative approachment. The informan is selected by using purposive and snowball technique. The data is obtained by interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data presentation and conclution. The result of this research shows that KUTU Vespa Bali’s Region using two kind of communication patterns. First is wheel communication pattern in which occur when they hold a formal and structural activity. Second is all channels communication pattern that occur when they hold on informal activity. The all channels communication pattern stimulate the brotherhood’s feel and begin more tighten their solidarity. Keywords : Communication Pattern, Vespa Community, Solidarity
Co-Authors Ade Devia Pradipta Ade Dianasari, Kadek Ayu Anggara Putra, I Gusti Agung Putu Anggara, Oktava Anggrisari Animoy Borromeu, Gardenia Mega Apriliani, Ni Wayan Arie Rahayu, Ni Komang Mirah Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayu Nyoman Vinenda, Ayu Nyoman Azmir, Miranda Belinda, Indita Bramana, Yogi Marta Cahaya Pratiwi, Komang Putri Cahyani, Ni Luh Putu Ika Putri Cahyani, Siva Eka Putri Cinintya Manu, Ni Putu Dassy, Cynthia Novitasari Devi, Putu Sinta Kharisma Dewi Puji Rahayu Dewi Yuri Cahyani Diah Natalia, Ni Kadek Ayu Diah Utami Dewi, I Gusti Ayu Agung Dwi Adnyani, Ni Made Rosalia Dwi Pradita, Agus Multazam Dyah Ratmasanti, Ni Nyoman Irafani Elfani Wijaya, Catherine Fairya Arnantika, Ni Wayan Ganeshwara, I Komang Bayu Gesiradja, Asriyanti Saputri Gunawan Putri, Stephanie Gunther, Evangelin Baliata Handayani, Mery I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gde Pitana, I Gde I Gusti Agung Alit Suryawati I Gusti Agung Ayu Rahma Praminia I Ketut Sardiana I Nyoman Darma Putra I Wayan Suardiana Ida Ayu Laksmita Sari Indira Sawitri, Cokorda Istri Indriyanti, Laras Irva Dewi, Apricilia Ayu Jelita Ananda, Ni Made Diah Ayu Juniantari, Ni Ketut Kartikasari, Ni Putu Mega Laksminia Agustin, Ni Putu Jeni Lestari, Tanty Dwi Maharani, Wanda Erika Mahayuni, Putu Yurika Ari Makalam, Diandra Annisa Marheni, Ade Novi Marista, Aulia Masnugraheni, Dwiagata Mayreena Wibowo, Vinsensa Dianda Megayanti, Ni Luh Indah Meitri Cakraningsih, I Gusti Ayu Meyta Jayantri, Dsk. Gde Murfiyaningrum, Arita Nurul Murgawantari, Gusti Ayu Putu Yayang Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Ni Wayan Siti Nino Leonita, Gusti Ayu Noviandani, Ni Kadek Wiwien Nur Fakih, Farah Isabella Nurbaiti, Ella Dia Octaviani, Cindy Prabasari, Ni Luh Putu Galuh Pradevi, Rinjani Pradnyandari, Ni Kadek Sri Rejeki Prameswari, Wigati Sita Pramudita, Galuh Pratiwi, Windy Puspa Warni, Komang Ayu Puspita Sari, Ni Putu Yuni Puspitaningrum, Putu Maharani Putri Pramesti, Luh Komang Putri Utari, Nyoman Larashati Putri, Elsa Savira Putu Cemerlang Santiyuda Putu Perdana Kusuma Wiguna R. Suyarto Ramadhan, Febiano Riyana, Minuk Romario, Bryan Sadrack Luden Pagiling Sihono, Miranda Elfanita Siswan Dewi, Ni Made Siswanto Putri, Anisha Rahma Sonia Lase, Silvy Mercy Ruth Sri Hartari, I Gusti Ayu Sugiantari, Ni Kadek Dilla Sutiawati, Ni Made Hana Tati Budi Kusmiyarti Tembang, Yonarlianto Triadnyani, Cantika Wangge, Katarina Miratriana Devi Gayatri Widayani, Ni Luh Ari Widiarta, Kadek Dharmayeni Putri Widiyanti, Luh Ning Wira Prananta, Putu Resta Wulandari, Putri Cening Yasa, Kadek Sutama Yuni Sugiantari, Ni Made