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Kota adm. jakarta barat,
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INDONESIA
Jurnal Manajemen.
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Core Subject : Science,
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Articles 1 Documents
Search results for , issue " Volume 10, Nomor 3, Tahun 2006" : 1 Documents clear
PERSPEKTIF FILSAFAT ILMU DALAM ILMU PEMASARAN Lerbin R Aritonang
Jurnal Manajemen. Volume 10, Nomor 3, Tahun 2006
Publisher : Jurnal Manajemen.

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Abstract

Several decades ago, the scientific status of knowledge is based on logical positivism. In the next periods, logical positivism begin to be questioned by philosophers. They propose new paradigms of knowledge in philosophy of science. These new paradigms encouraged scholars to develop their knowledge. This article describes the implications of the new paradigms in science of marketing.

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