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Liana Mangifera
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Program Studi MAGISTER MANAJEMEN UMS Gedung Pascasarjana Lt 3 UMS Jl. A.Yani Pabelan Kartasura Surakarta
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Jurnal Manajemen Dayasaing
Published by Universitas Muhammadiyah Surakarta
ISSN : 14113422     EISSN : 2541254X     DOI : https://doi.org/10.23917/dayasaing
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Manajemen Dayasaing is a media of scientific papers on economics and business management, human resource management, financial management, marketing management, operations management, hospital management, Islamic economics, and sharia management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 18, No 1 (2016): Jurnal Manajemen Daya Saing" : 12 Documents clear
SIKAP KONSUMEN TERHADAP PRODUK BUNDLING AGRIBISNIS Didi Junaedi; Anton Agus Setyawan; Soepatini Soepatini
Jurnal Manajemen Dayasaing Vol 18, No 1 (2016): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v18i1.3787

Abstract

The objectives of the study are how to determine product bundling strategy andimplementation to Dekalb brand hybrid corn and Round-up brand herbicide. By analyzes how consumer attitudes toward buying intention in this regard farmers as buyer and retailers as products services. The data used is primary data. Primary data is obtained using 2 kind of respondents are retailers and farmers. The data obtained by distributed 30 questionnaires for retailers and 110 farmers in Grobogan. The descriptive statistic employed to analyzed data by using multiple linear regressions with t test, F test and coefficient of determination. The result showed that on retailers respondents attribute the product bundling has no significant influence to consumer buying intention but consumer attitudes significantly influence the buying intention. On the farmers respondents showed that attributes of the product bundling and consumer attitudes positive and significant influence to buying intention.
KETERKAITAN ANTARA MOTIVASI, KEPERCAYAAN, NORMA SUBYEKTIF, SIKAP TERHADAP NIAT UNTUK BERBAGI PENGETAHUAN Tantri Yustina
Jurnal Manajemen Dayasaing Vol 18, No 1 (2016): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v18i1.3818

Abstract

The purpose of this study is to examine and analyze the effect of extrinsic motivation,intrinsic motivation, subjective norms, trust, and attitudes toward intention for sharingknowledge. Type of the research in this study is a quantitative reserch, by taking samples200 respondents at SMP Muhammadiyah and MTs Muhammadiyah at Sukoharjo. Thetechnique of collecting data uses questionnaires, and tested uses structural equationmodel/Structural Equation Modelling (SEM). The results of this study show that extrinsicmotivation and intrinsic motivation has no effect on the intention to share knowledge,extrinsic motivation and intrinsic motivation effect on attitudes and trust, trust andsubjective norms effect on attitudes and attitudes, and subjective norms effect on theintention for sharing knowledge.

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