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Rahmat Heru Setianto
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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INDONESIA
Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 10 No. 1 (2017)" : 6 Documents clear
Pengaruh Faktor Internal Terhadap Keberhasilan Start-Up Bisnis Di Kota Surabaya Sri Natasha Br Sitepu
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 10 No. 1 (2017)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.299 KB) | DOI: 10.20473/jmtt.v10i1.5136

Abstract

Start-up businesses in Surabaya has developed quite rapidly. The majority of Surabaya city's economy is driven by the industrial sector and the business sector. The successful start-up business in Surabaya is influenced by internal and external factors. Internal factors from the standpoint of companies can be divided into four groups: marketing, human resources, finance, and operations. The object of this study is a start-up business that is / operating in the city of Surabaya. Total sample of 80 respondents. This research uses quantitative methods in the processing of data and information. The aim of research to determine the effect the management of internal factors in the success of a start-up business seen from the perspective of companies. This study uses a quantitative method with multiple regression analysis techniques. The results showed the management of internal factors (marketing, human resources, finance, and operational) at the same time have a positive influence on the success of start-up businesses Surabaya. This study contributes to the entrepreneur in order to optimize the management of internal factors to the success of start-up businesses.
Peran Customer Involvement Dan Corporate Image Dalam Hubungan E-Wom Dengan Purchase Intention Fatik Rahayu
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 10 No. 1 (2017)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.704 KB) | DOI: 10.20473/jmtt.v10i1.5137

Abstract

There are many studies about the impact of e-WOM on purchase intention. Rarely studies that focus on the role of customer involvement and corporate image in the relationship between e-WOM with purchase intension especially in education context. The purposes of this study are to investigate the moderating effect of customer involvement and mediating effect of corporate image in the relationsip between e-WOM with purchase intention in higher education. The sample are students of senior high school who have ever search for opinions or reviews through the internet before choosing the university. A SEM is used to asses the relationship of the researh model. The results show that customer involvement has moderating effect and corporate image has mediating effectc in relationship between e-WOM with purchase intention. These results provide new insight into the relationship model between e-WOM with purchase intention in higher education
Market Performance, Roe, Cash Flow Dan Keputusan Investasi Dengan Cash Holdings Sebagai Moderasi Pada Perusahaan Manufaktur Di Indonesia I Made Sudana; Heti Rachmawati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 10 No. 1 (2017)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.292 KB) | DOI: 10.20473/jmtt.v10i1.5138

Abstract

This study aims to determine the effect of market perfomance, ROE, cash flow and investment decisions with cash holdings as a moderating in manufacturing company in Indonesia which is listed on the Stock Exchange from 2012 to 2015. This study took 112 manufacturing companies in Indonesia. Research methods band is used in this study using purposive sampling method. Dependent variable in this research is investment decisions were measured by capital expenditure. Independent variables in this study is the market performance measured by Tobin's q, return on equity, cash flow, while moderating variable in this study is cash holdings. The method used in this research is multiple linear regression analysis. The results of this study significantly show that market performance, cash flow positive influence on investment decisions, while ROE negative effect on investment decisions. The influence of of cash flow to capital expenditure is moderated by cash holding that indicated by significant negative influence.
Effect of Compensation and Benefit to Employee Engagement through Organisation Brand in Indonesia’s Startup Company Astri Utami Indriyani
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 10 No. 1 (2017)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.724 KB) | DOI: 10.20473/jmtt.v10i1.4805

Abstract

Startup business in Indonesia has become a popular way to start the business. Startup is as well a promised business in thefiled og investation and pay/salary. Does pay and facility is suit well with their job description and makes the engage to company? This paper tests the hypothesis that compensation and benefit have effect on employee engagement with organisation brand in between. Result shows that organisation brand failed to be mediating variable just because only compensation who have effect, that is on organisation brand and employee engagement. Which engagement is affected as well by compensation.
Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda” Nurul Fatmawati; Euis Soliha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 10 No. 1 (2017)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.623 KB) | DOI: 10.20473/jmtt.v10i1.5134

Abstract

The purpose of this study was to analyze the effect of product quality, brand image and perception of the price of the consumer buying decision process matic Honda motorcycles. The population in this study were matic Honda motorcycle users. The samples in this study using purposive sampling, which means that sample based on specific criteria, namely: those who are older and those who use and have matic Honda motorcycles. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: product quality, positive influence on consumer buying decision process matic Honda motorcycles. Brand image positive influence on consumer buying decision process matic Honda motorcycles. Perception price positive influence on consumer buying decision process matic Honda motorcycles.
Analisis Pengaruh Variabel Antisedan Dari Impulse Buying (Studi Empiris Pada Giant Ekstra Jatiasih) Teofilus Teofilus; Steven Ng
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 10 No. 1 (2017)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.646 KB) | DOI: 10.20473/jmtt.v10i1.5135

Abstract

Perkembangan dalam bisnis ritel di Indonesia terus mengalami pertumbuhan yang positif dalam 10 tahun terakhir. Untuk menghadapi persaingan yang semakin ketat, Setiap perusahaan ritel perlu memperhatikan perilaku konsumen di dalam toko seperti pembelian yang tidak direncanakan. Salah satu faktor yang mempengaruhi Impulse Buying adalah lingkungan toko dimana semua gerai ritel memiliki lingkungan tokonya sendiri. Tujuan penelitian ini tak lain untuk mengetahui sejauh mana peran lingkungan toko, Impulse Buying tendency, Shopping Enjoyment Tendency, Positive Affect, Negative Affect dan urge dalam mempengaruhi pembelian yang tidak direncanakan. Hasil menunjukkan bahwa terdapat faktor-faktor lingkungan toko seperti musik, Layout, dan karyawan dapat berpengaruh secara signifikan dalam menciptakan pengaruh positif didalam toko, Serta faktor Layout yang memberikan pengaruh secara signifikan dalam menciptakan dorongan untuk melakukan pembelian yang tidak direncanakan. Faktor kepribadian konsumen seperti Impulse Buying tendency pun diketahui memberikan pengaruh yang signifikan terhadap terjadinya dorongan untuk melakukan pembelian yang tidak direncanakan.

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