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Contact Name
Rahmat Heru Setianto
Contact Email
jmtt@feb.unair.ac.id
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+6231-5033642
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jmtt@feb.unair.ac.id
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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Kota surabaya,
Jawa timur
INDONESIA
Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 14 Documents
 1   2 
Search results for , issue "Vol. 15 No. 1 (2022)" : 14 Documents clear
A Study on the Reuse Intention of E-Commerce Platform Applications: Security, Privacy, Perceived Value, and Trust Mohamad Yusak Anshori; Denis Fidita Karya; Mira Nirmala Gita
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.34923

Abstract

Objective: Security, privacy, perceived value, and trust are essential elements in reusing intention in an e-commerce application. The lower the security, privacy, perceived value, and trust of a consumer will reduce the reuse intention of an e-commerce application because consumers have many choices. This study aims to analyze the relationship between security, privacy, perceived value, and trust in the intention to reuse e-commerce applications. Design/Methods/Approach: The objects of this study are consumers who have made transactions through the Tokopedia application at least once using the purposive sampling technique. The collection method distributes questionnaires online via google form and analyzes them using the Partial Least Square (PLS) method with the SmartPLS 3.3 application. The total number of respondents was 242 people. Findings: The results show that security and privacy had a significant positive effect on perceived value and trust, then perceived value had a significant positive impact on reuse intention. In contrast, the impact of faith on reuse intention was positive but not significant. Originality: This research topic is very important considering the lack of data at Tokopedia beginning of May 2020 was allegedly causing a decline in the number of Tokopedia users. It will become an important reference for many e-commerce in Indonesia, especially e-commerce companies. E-Commerce makes consumers return to use their services, or in this case, it is called the intention to reuse.
Integration of the Theory of Reasoned Action (TRA) on Hotel Room Repurchase Intention using Online Hotel Room Booking Applications Andi Sigit Kurniawan; Retno Widowati; Siti Dyah Handayani
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.34935

Abstract

Objective: The business-to-consumer (B2C) e-commerce or online shopping market is growing rapidly and has become one of the most exciting developments in e-commerce. The purpose of this study is to examine the effect of perceived ease of use, service quality, customer trust on the mediating role of customer satisfaction on perceived ease of use of online hotel room booking applications on repurchase intention. Design/Methods/Approach: The research sample size is 183 respondents who used the RedDoorz application at Indonesian hotel locations. Data are collected by distributing online questionnaires using a Likert scale point 1 to 5. The data analysis technique is carried out using the Structural Equation Modeling (SEM) method. Findings: The results of this study indicate that customer satisfaction as a mediator has a positive but not significant effect on service quality. The results of this study also show that partial customer satisfaction has a significant influence on the repurchase intention. Originality: This study shows that the use of theory of reasoned action to explain the customer satisfaction variable as a mediation can be done by predicting the repurchase intention of consumers in online hotel room booking applications. Practical/Policy implication: The managerial implications of this research can be considered for business stakeholders to ensure service quality, user convenience, and customer trust so that customers feel satisfied and can order again.
Front Matter Volume 15, No 1 (Tahun 2022) Front Matter
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Front Matter Volume 15, No 1 (Tahun 2022)
Back Matter Volume 15, No 1 (Tahun 2022) Back Matter
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Back Matter Volume 15, No 1 (Tahun 2022)

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