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<![CDATA[Analysis of the influence of Marketplace Features and E-Wom on the Satisfaction of Online Buyers Shopee Students of Dehasen University Bengkulu City ]]>
<![CDATA[Adam Ardiansyah]]>;
<![CDATA[Karona Cahya Susena]]>;
<![CDATA[Yudi Irawan Abi]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5371
<![CDATA[This research aims to analyze the influence of marketplace features on the satisfaction of Shopee online buyers, the students at Dehasen University, Bengkulu City. The type of this research is quantitative. The data analysis method used is multiple linear regression and the sample data collection method uses convenience sampling with 100 samples. The results of the marketplace feature have a significantly negative effect on Shopee Online Buyers Satisfaction among the Students at Dehasen University, Bengkulu City. This is proven by the results of the t test showing that the t value shows -3.850 and a significant value of 0.00 < 0.05 means Ha is accepted and H0 is rejected. E-wom has a significant effect on Shopee Online Buyers Satisfaction of Dehasen University Students, Bengkulu City. This is proven by the results of the t test showing that the t value is greater than t table (8.680 > 1.984) with a significant value of 0.000 < 0.05, meaning that H0 is rejected and Ha is accepted. The Marketplace (X1), E-wom (X2) features, together have a significant effect on Shopee Online Buyers (Y) Satisfaction of Dehasen University Students, Bengkulu City, this is proven by the F test showing the value of Fcount > Ftable (38.281 > 3, 09) with a significant value of 0.000. Based on the results of the multiple linear regression test, there is a coefficient of determination (R2) of 0.441 or 44.1%. This explains that the large variation in the dependent (Satisfaction) and independent variables (Marketplace and E-WOM Features) is (100%-44.1% and the result is 55.9%) online buyers' satisfaction is influenced by other variables not analyzed in this research. Keywords: Marketplace features, E-wom, online buyers' satisfaction1) Student2) Supervisors]]>
<![CDATA[Perceptions and Attitudes of Indonesian Generation Z towards Debt ]]>
<![CDATA[Penitaliasih Dwi Astuti]]>;
<![CDATA[Taufik Faturohman]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5376
<![CDATA[This research aims to understand the relationship between the demographic profile of Generation Z in Indonesia and their perceptions and behavior towards debt. Data collection was carried out through an online survey of 400 respondents in the period July to September 2023. Analysis of the data that had been collected was carried out using descriptive statistics, and continued using the Kruksal Wallis and Mann Whitney U Test to see more deeply whether there were statistically significant differences. between two or more independent variables. The results of this study found that there were significant differences in the influence of gender and income on their perceptions and behavior toward debt. Apart from that, there is no significant difference between level of education and employment and perceptions and behavior towards debt.]]>
<![CDATA[Proposed Implementation Of Activity-Based Costing To Determine Cost Allocation In Manufacturing Company PT. S ]]>
<![CDATA[Indy Larasati]]>;
<![CDATA[Nureni Wijayati]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5381
<![CDATA[This research discusses the proposal for implementing Activity-Based Costing (ABC) in the cardboard box manufacturing company, PT. S, focusing on Plant 4 located in West Java. The products produced include standard A1 cardboard boxes, A1 printing, plain die-cut boxes, printed die-cut boxes, and top-bottom boxes. The application of the ABC approach is carried out with the intention of presenting more detailed cost information through the identification and allocation of costs to the various activities involved in the production process. The traditional method appears to be inappropriate as overhead allocation only burdens direct raw material costs, direct labor costs, shipping costs, and sales commission to products using percentages from historical data as a reference for the selling price of the product. The research type is problem-solving with a descriptive qualitative research method. The results indicate that the ABC method provides more accurate calculations by allocating costs per activity that are then assigned to products. Among the five studied products, it is found that the plain A1 product is the least profitable. On average, the allocation of product costs experiences undercosting, except for plain die-cut products that experience overcosting. PT. S needs to consider the use of the ABC method in product cost and product selling prices to be able to reduce costs and increase the profitability]]>
<![CDATA[The Effect Of Market Value Ratio And Activity Ratio On Financial Distress In Technology Sector Companies Listed On The Idx 2021 - 2023 ]]>
<![CDATA[Cintya Nindy Nofita]]>;
<![CDATA[Asep Darmansyah]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5382
<![CDATA[Technological developments in Indonesia have encouraged the growth of the technology sector, however the tech winter phenomenon in 2022 caused a decline in investor interest, resulting in funding difficulties and potential financial distress for technology companies. This can be seen from the significant decline in the ROA profitability ratio. The decline in ROA indicates that technology companies are increasingly inefficient in managing assets to generate net profits. This condition has certainly received attention and the author wants to evaluate it in depth to prevent more severe negative impacts in the future. The aim of this research is to examine the influence of Earning Per Share (EPS), Price Book Value (PBV), Total Asset Turnover (TATO), and Fixed Asset Turnover (FATO) on predicting financial distress using the Altman Z-Score model in sector companies technology listed on the Indonesia Stock Exchange (IDX) for the period 2021Q1 to 2023Q2. This research uses 13 samples of technology sector companies listed on the IDX with a study period of 3 years. The company's financial data was analyzed using panel data regression analysis techniques to determine the influence of the independent variables on the dependent variable. The results of this study show that TATO is partially significant and has a positive effect on financial distress. EPS, PBV, FATO are partially not significant effect on financial distress. For EPS, PBV, TATO, FATO simultaneously have a significant effect on financial distress in technology sector companies. The findings of this research are expected to provide valuable insights for investors, creditors and other stakeholders in assessing the financial risks of technology companies and help them reduce the risk of losses]]>
<![CDATA[The Competitiveness Of Indonesian Frozen Shrimp (HS030617) Export in European Market ]]>
<![CDATA[Jesica Karindra Agustia]]>;
<![CDATA[Ignatia Martha Hendrati]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5383
<![CDATA[Shrimp is one of the top ten major commodities that significantly contribute to foreign exchange earnings in the fisheries sub-sector. Indonesia is among the world's fourth-largest exporters of frozen shrimp commodities. The European market holds a 25% share as one of the main global importers of shrimp products. The research method employed includes Revealed Comparative Advantage (RCA) to analyze competitiveness through comparative advantage and Export Product Dynamic (EPD) to assess competitive positions in the European market from 2018 to 2022. The research results indicate that Indonesian frozen shrimp (HS 030617) exhibits high competitiveness in the European market, except in Italy and Spain. Meanwhile, through competitive advantage, the competitive export position of Indonesian frozen shrimp commodities (HS 030617) varies in the European market.]]>
<![CDATA[Analysis of Service Quality PT Pos Indonesia to Improve Market Share ]]>
<![CDATA[Lalu Arman Mahadi]]>;
<![CDATA[Harimukti Wandebori]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5384
<![CDATA[In Indonesia's postal and logistics business, PT Pos Indonesia faces increased competition. Despite logistics' annual growth, the company's market share has declined. To be competitive in the courier and logistics market, PT Pos Indonesia must design a business strategy to improve its service quality and complement its good operational performance. This requires recognizing customer priorities and improving the company's performance in these areas. PT Pos Indonesia can use Importance-Performance Analysis (IPA) to identify customer-important service quality dimensions and underperforming areas by conducting internal and external evaluations. This complete strategy will allow PT Pos Indonesia to prioritize its efforts, strategically allocate resources, and focus on service quality that will most effect customer satisfaction. Based on the investigation, integrated logistic cooperation and solutions were presented to fill service shortages. These efforts used integrated logistical partnerships, staff advocacy, and an advanced marketing platform to improve coordination and delivery speed, employee competencies, and consumer insights. These measures were meant to bridge the gap between customer expectations and service level agreements, delivery speed, personnel competence, and customer needs. These techniques can help PT Pos Indonesia boost customer satisfaction and market share.]]>
<![CDATA[Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Local Fashion Brand Products ]]>
<![CDATA[Dewi Ratnasari]]>;
<![CDATA[Erilia Kesumahati]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5385
<![CDATA[This research aims to know which factors are more affective to increasing and attracting consumer purchase intentions in local fashion brands. This research used quantitative method by distributing questionnaires which obtains as many as 475 respondents with a population of people who have purchased or used local fashion products in Indonesia. The data analysis method uses PLS-SEM through SmartPLS 3.0. The results of the study show that several factors have a significant effect on purchase intention such as product quality and brand awareness. Meanwhile brand awareness mediates the relationship between purchase intention and social media marketing and addition brand awareness also mediates the relationship between purchase intention and celebrity endorser. This study show that local fashion brand business must pay more attention to product quality factors and build awareness of their business brand. Creating high brand awareness in the community will be very influential for businesses to be able to know that there business exists.]]>
<![CDATA[Do Tax Rates Encourage Profit Shifts By Multinational Companies In Indonesia ]]>
<![CDATA[Eko Setiawan]]>;
<![CDATA[Vera Diyanty]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5415
<![CDATA[Due to the COVID-19 pandemic, many companies have experienced a decline in financial performance which has the potential to cause financial difficulties. While the government has provided stimulus to help, there are concerns about increasing tax avoidance efforts and profit-shifting practices with businesses transitioning to digital models. However, there is a view that companies may prefer ethical behavior to safeguard their reputation in the midst of a crisis. This study analyses profit-shifting behaviour by multinational companies in Indonesia before and during the COVID-19 pandemic, focusing primarily on the effect of differences in Indonesia's income tax rates on average rates in countries where the group of companies operates. Descriptive analysis is used in this study to provide an overview and general information about the data obtained in the field which is a research variable and will be used as analysis material to answer research questions. The research sample involved 163 companies listed on the Indonesia Stock Exchange and met certain criteria, such as the calculation of corporate income tax according to the Income Tax Law and the exclusion of certain sectors. Data was analyzed for the period 2017-2022, covering the period before and during the COVID-19 pandemic, as well as changes in tax rates in Indonesia. The results show that the difference in Indonesia's corporate income tax rate with the average tax rate in the country where multinational companies operate has a negative and significant effect on profit before tax.]]>
<![CDATA[Adapting To Change: A Study Of Post-Pandemic Millennial Housing Preferences ]]>
<![CDATA[Abdullah Bedi]]>;
<![CDATA[Raden Aswin Rahadi]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5420
<![CDATA[The COVID-19 pandemic has fundamentally altered societal dynamics, particularly in the realm of residential preferences. This thesis investigates the shifting trends in post-pandemic housing preferences and their impact on residential decision-making. Key factors such as size, layout, amenities, location, outdoor spaces, and technological advancements are scrutinized to comprehend the shifting landscape of residential choices. The study reveals an increased emphasis on home office spaces and adaptable layouts as a response to the pandemic's transformative influence. It also highlights a growing inclination towards outdoor spaces like gardens and multi-function rooms due to the increasing trend of working at home during and after pandemic. Additionally, changing priorities in location selection and the rising importance of health-related aspects in home design are explored. Employing qualitative methods, the research conducts semi-structured interviews with eleven (11) diverse respondents to gain insights into post-COVID-19 house preferences and decision-making processes. The findings provide valuable guidance for real estate professionals, urban planners, and architects, aiding them in adjusting to the evolving needs and preferences of residents. Beyond academic realms, the study carries practical implications, contributing to the creation of innovative housing solutions aligned with changing preferences and responsive to post-pandemic societal demands. Ultimately, it seeks to inform policymakers and stakeholders, facilitating the development of sustainable residential environments that effectively address the evolving needs of individuals and communities in the aftermath of the COVID-19 pandemic.]]>
<![CDATA[Analysis Of Marketing Strategy In Hospital Health Institutions: A Systematic Literature Review ]]>
<![CDATA[Linda Ayu Mustikasari]]>;
<![CDATA[Farid Agushybana]]>;
<![CDATA[Septo Pawelas Arso]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i2.5423
<![CDATA[Marketing is one of the important functions in organizations, including hospital health institutions. Marketing can help hospitals to achieve their goals, such as increasing public awareness, increasing demand for hospital services, and increasing customer satisfaction. The purpose of this study is to examine marketing strategies used in hospital health institutions through a systematic literature review. This research used the Systematic Literature Review (SLR) method. Research data was collected from literature published in reputable scientific journals. The literature was collected through searches in electronic literature databases, such as Google Schoolar and Scopus. The collected data were then analyzed in three stages, namely data reduction, data presentation and conclusion drawing. The results showed that hospital marketing strategies include digital marketing, offensive strategies, preparation and determination of the marketing mix, intensify strategies, and 4P (Product, Price, Place, Promotion).]]>
