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JPBM (Jurnal Pendidikan Bisnis dan Manajemen)
Published by Universitas Negeri Malang
ISSN : 2527905X     EISSN : 24610828     DOI : http://dx.doi.org/10.17977/um003
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal Pendidikan Bisnis dan Manajemen is a business and management journal with the specialization of education for business and management. The journal seeks reflective papers which bring together pedagody and theories of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol 11, No 1 (2025): Online First" : 3 Documents clear
The Effect of Competitive Advantage, Internationalization on Profitability with R&D Intensity and Marketing Intensity as Antecedents: Evidence from Indonesian Manufacturing Companies Mustafa, Muthyah Ainunsary; Nuzula, Nila Firdausi; Worokinasih, Saparila
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 11, No 1 (2025): Online First
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v11i12025p018

Abstract

Companies are required to always have a strategy that can increase profitability and strengthen their competitive advantage. One of the factors that can affect a company's profitability is competitive advantage (CA) and Internationalization. In order to have CA and internationalization, the company can manage and utilize its various capabilities through research and development (R&D) and marketing methods owned by the company. This relationship is explained in the RBT and internalization theory. This study aims to analyze and explain the influence of CA and internationalization on profitability with R&D Intensity and marketing intensity as antecedents. This study uses a purposive sampling technique with several criteria so that a sample of 15 manufacturing companies listed on the IDX for the 2018-2022 period was obtained. The results of this study indicate that R&D Intensity and Marketing Intensity have a significant effect on CA, R&D intensity has no significant effect on Internationalization, Marketing Intensity and CA have a significant effect on internationalization, CA has a significant effect on Profitability, Internationalization has no significant effect on Profitability, CA can mediate the effect of R&D intensity and marketing intensity on profitability, and internationalization is not able to mediate the effect of R&D intensity and marketing intensity on profitability. Keywords: Competitive Advantage, Profitability, R&D Intensity, Marketing Intensity
Determinant Factors of Entrepreneurial Intention Among Students: A Systematic Literature Review Ningrum, Linda Agustin; Andayani, Endang Sri; Dwiputri, Inayati Nuraini
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 11, No 1 (2025): Online First
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v11i12025p033

Abstract

The study of entrepreneurial intentions has emerged as a significant area of scholarly inquiry, given its fundamental role in driving economic development and fostering innovation across societies. This systematic literature review undertakes a comprehensive examination of the determinant factors influencing entrepreneurial intentions through an analysis of scholarly publications indexed in the Scopus database spanning the period from 2014 to 2024. The research methodology adheres to the Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) framework, through which 15 articles meeting rigorous inclusion criteria were systematically identified and analyzed. The analysis reveals a complex interplay of factors that shape entrepreneurial intentions, encompassing individual-level variables such as self-efficacy and motivational constructs, educational factors including entrepreneurship curriculum effectiveness, and environmental influences particularly centered on family dynamics and subjective normative pressures. Furthermore, the investigation illuminates distinct patterns in entrepreneurial intention development across secondary and tertiary educational contexts, offering valuable insights into the role of educational systems in cultivating entrepreneurial mindsets. The findings underscore the critical importance of familial support structures and intrinsic motivational drivers in nurturing entrepreneurial aspirations among students. Keywords: Entrepreneurial Intention, Self-Efficacy, Entrepreneurship Education, Family Environment, Motivation
The Influence of Social Media Marketing Activity and Electronic Word of Mouth on Lazada E-Commerce Consumer Purchasing Decisions Iskamto, Dedi; Tory, Fadil Athariq; Afthanorhan, Asyraf
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 11, No 1 (2025): Online First
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v11i12025p01

Abstract

In an advancing digital era, information and communication technology has undergone rapid development, affecting various aspects of life, including consumer behavior. Shopping activities that used to be done conventionally are now starting to shift to e-commerce platforms, one of which is Lazada. Lazada, as one of the largest e-commerce platforms in Indonesia, faces challenges to stay relevant and attract consumers in the midst of increasingly fierce competition. This study aims to analyze the effect of marketing activities through social media (Social Media Marketing Activity) and electronic word of mouth communication (Electronic Word of Mouth) on consumer purchasing decisions on the Lazada e-commerce platform. Through a quantitative approach, this study collected data from respondents who are active Lazada users to measure the extent of the influence of these two variables on purchasing decisions. The results showed that both Social Media Marketing Activity and Electronic Word of Mouth have a significant influence on consumer purchasing decisions. This research is expected to provide insights for marketing practitioners in developing effective digital marketing strategies to increase loyalty and sales on e-commerce platforms. Keywords: Electronic Word of Mouth, Lazada, Purchase Decision, Social Media

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