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JPBM (Jurnal Pendidikan Bisnis dan Manajemen)
Published by Universitas Negeri Malang
ISSN : 2527905X     EISSN : 24610828     DOI : http://dx.doi.org/10.17977/um003
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal Pendidikan Bisnis dan Manajemen is a business and management journal with the specialization of education for business and management. The journal seeks reflective papers which bring together pedagody and theories of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 9, No 1: JULY 2023" : 7 Documents clear
Does Personalized Advertisement Influence Behavioral Intention and Customer Engagement? Study in Gen-Z Instagram Users Rifelly Dewi Astuti; Luthfan Fadhila Henryanto Putra
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p001

Abstract

There is an increasing study on the effect of personalized advertising from the traditional approach, but few studies have examined the effect of social media advertising, especially Instagram. Using the partial least structural equation modeling (PLS-SEM) method, this study examines the effects of personalized advertising perceived by consumers (consisting of perceived personalization, ad credibility, ad skepticism, and ad avoidance) on Instagram toward the reaction of consumers’ attitudes and behavior. This present study involved 421 sample data of Gen-Z Instagram users who had used the social media application in recent weeks during the study. The findings of the study prove that personalized advertising can increase positive responses of consumers (e.g., increase the credibility and attitude of advertisements) and reduce their negative responses to advertisements (e.g., advertising skepticism and advertising avoidance). This positive response is proven to increase the likelihood of consumers buying and their involvement in personalized advertising. The implication and recommendation are also provided in this paper.Keywords: Personalized advertising, ad credibility, ad skepticism, ad avoidance, attitude towards advertising, Instagram, Gen-Z
Predictors of Protean Career for Millennial Workers: The Impact on Career Resilience and Career Satisfaction Sinto Sunaryo; Risgiyanti Risgiyanti; Joko Suyono
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p014

Abstract

A contemporary career model, the protean career has offered an alternative for career development in the workplace, especially for the millennials. This study aims to analyze the core self-evaluation and emotional intelligence as the predictors of protean career and the impacts on career resilience and career satisfaction. Online survey from 260 millennials who work in various industries were analyzed to develop an integrative career model, by using partial least square structural equation modelling (PLS-SEM). The results of the study indicated core self-evaluation and emotional intelligence as predictors that have a significant effect on protean careers. In addition, the research found the significant effect of protean career on career resilience, also the significant effect of career resilience on career satisfaction. This study contributes to the development of career literature through a contemporary approach that emphasizes the individual role in career development. This study also provides managerial implications, where managers need to consider emotional intelligence in the recruitment process and encourage employees’ ability to evaluate themselves for career success. Keywords: Core self-evaluation, emotional intelligence, protean career, career resilience, career satisfaction
Office Administration Simulation Media to Support Students Skill in the Freedom Curriculum Andi Basuki; Yuli Agustina; Charlotte Davis
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p026

Abstract

This study aims to develop a learning media called Stelar for practical activities to digital manage archives and create digital letters. The learning media can be accessed by three students who act as leaders, secretaries and archivists. In addition, this learning media is also designed to be monitored by the teacher. Thus, the teacher can provide an assessment in the form of numbers and important notes on the work of students. The type of this research was Research and Development using the ADDIE model, namely Analyze, Design, Development, Implementation, Evaluation. Based on the results of the application of learning media to 99 students to work on administrative activities using Stelar media, an average score of 88.5% was obtained. In addition, based on filling out a learner questionnaire to determine the effectiveness of learning media, a score of 90% was obtained. Thus, it can be concluded that the Stelar instructional media can be well accepted and is suitable for use in the learning process of Office Administration students in Indonesia. Keywords: Stelar, office administration, learning media, ADDIE
Organizational Change Communication, Workplace Bullying and Job Insecurity: The Moderating Role of Trust in Management Pika Handayani; Reni Rosari; Miftachul Mujib
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p036

Abstract

This study aims to examine the relationship between organizational change communication and workplace bullying on job insecurity, as well as investigate the moderating role of trust in management. The objects of this research were employees who work in companies affected by Covid-19 in Indonesia, particularly in the tourism, banking, education, and entertainment sectors. The data were obtained through a survey by distributing questionnaires using a purposive sampling technique to 174 respondents, and it was analyzed using the partial least square structural equation modeling (PLS-SEM). The results of the study showed that organizational change communication has a negative effect on job insecurity, workplace bullying has a negative effect on job insecurity, and trust in management moderates the positive effect of workplace bullying on job insecurity. However, there is no moderating effect of trust in management on organizational change communication and job insecurity. There are some limitations and suggestions discussed in this paper. Keywords: Organizational change communication, workplace bullying, trust in management, job insecurity
The Challenges, Trends, and Strategies of Education Learning Technique in Higher Education for the Post COVID-19 Mohammad Sofwan Effendi; Syifa Izdihar Firdausa Asfianur; Phimlikid Kaewhanam
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p050

Abstract

The COVID-19 pandemic has resulted from the government management policy in higher education to provide distance learning. This study analyzes the development trend of educational management research publications in e-learning education. The research involved qualitative methods with bibliometric analysis—the data source from the article database in Scopus from 2019-2022. Two points are obtained as the result of this study. First, based on territory, the authors who wrote the most publications on education management in universities during COVID-19 were Aleshkovski, I.A. Gasparishvili, A.T. Krukhmaleva, O.V., reaching 3.5. As a result, with the criteria for the most published territories about education management during the COVID-19 pandemic, the United States occupied 43 publications and received the highest search rating from 2019 to 2022. Second, learning management strategies could be provided by elaborating on e-learning as a teaching tool, integrating e-learning into teaching and learning strategies, working on a pre-strategy, and the executive decision to top-down investments in the information and technology infrastructure. Keywords: The COVID-19 pandemic, Education, Management strategy, Higher education, Learning technique
Entrepreneurship Education and Students Entrepreneurial Intention: Does Teacher Creativity Really Matter? Karuniana Dianta Arfiando Sebayang; Agus Wibowo; Muhammad Hakimi Mohd Shafiai; Kardoyo Kardoyo
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p061

Abstract

Escalating entrepreneurs is expected to provide more job opportunities that contributes in diminishing social and economic issues. This study aims to analyze the interconnectedness between teacher creativity and entrepreneurial intention as well as investigate the role of entrepreneurship education. This research adopted a descriptive correlational study that aims to analyze the nexus between variables using a quantitative approach study. This current study engaged primary data from an online questionnaire that was performed online to vocational students with five Likert scale choices. Furthermore, the statistical analysis was conducted using partial least squares-structural equation modeling (PLS-SEM) with the use of SmartPLS 3.0 software. The outcomes of this study indicate that teacher creativity takes a crucial role in determining students’ intention of being entrepreneurs. These results imply that teachers’ creativity in classroom learning to inspire, motivate, and encourage students can support entrepreneurship education as well as students’ entrepreneurial intention. The basic rationale is that entrepreneurship education is subjected to several aspects including cognitive, affective and psychomotor. Keywords: Entrepreneurship education, Entrepreneurial intention, Students’ intention, Teacher’s creativity
Critical Thinking in Infrastructure Management: A Problem Based Learning Approach Heri Pratikto; Madziatul Churiyah; Elvira Nur Azizah
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p072

Abstract

The growth of industrial revolution 5.0 technology provides opportunities for innovation in technology-based learning models to improve critical thinking skills. The purpose of this research is to improve critical thinking skills and student learning outcomes at Al-Islahiyah integrated vocational school through the application of the problem-based learning model with the help of Genially media. This research involved classroom action research, which was carried out for two cycles, the research subjects were class of office management automation students. The data were obtained through observation, interviews, tests, documentation, and field notes. Data analysis consists of data reduction, data presentation, and drawing conclusions. The results of this research showed that the application of the problem-based learning model with the help of the media can significantly improve student’s critical thinking skills and learning outcomes, as well as learning activities according to the steps of problem-based Learning. Keywords: Problem-based learning, Genially, Critical thinking, Learning outcomes

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