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The Asian Journal of Technology Management (AJTM)
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
PURPOSE The Asian Journal of Technology management aims to promote interdisciplinary research regarding the special problems and opportunities related to technology management fields in Asia and its effects beyond. It publishes papers by worldwide scholars, practitioners, and those interested in Asian technology development under one of these classifications research paper, viewpoint, conceptual paper, case study, literature review. The journal is intended as an instrument for individuals conducting research on technology management at both micro and macro level of analysis as well as its relationship with other managerial functions such as operations, marketing finance, and human resource. READERSHIP Researchers, educator, senior practitioners in the areas of technology economics, research and development, innovation management, technology management, technology transfer, technology and business strategy will find the journal interest. UNIQUENESS AS ATTRACTIVENESS FACTOR The uniqueness factor of Asian Journal of Technology Management is the scope of study which views the intersect of Technology and Management in a fashionable and unique way in creating competitive advantage of corporations and nations in Asia. As we are facing a fast changing Asia, where old customs and tradition meet technology adoption and the government, industry, corporations; the journal intends to take part in the swift change and is filling a niche in the journal business. There is no other journal that intersects Technology Management and micro-macro level analyzes in the continent of Asia where extensive and considerable shift of technology adoption is in a fast pace. AJTM Journal Indexed by Cross Ref, Index Copernicus, Google Scholar, DOAJ and Indonesian Publication Index (IPI). Print ISSN: 1978-6956; Online ISSN: 2089-791X
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 7, No 1 (2014)" : 7 Documents clear
Attitudinal Explanation on Virtual Shopping Intention Brahmana, Ritzky Karina M.R.; Brahmana, Rayenda Khresna
The Asian Journal of Technology Management (AJTM) Vol 7, No 1 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Abstract. Virtual stores provide great efficiency in the retail value chain, and their existence has tremendously paved the way for electronic commerce. Understanding the intention of consumers to shop online in attitudinal perspective will provide important contribution to the area of e-commerce. This research proposes Task Technology Fit, Perceived Ease of Use (PEoU), and Perceived Usefulness (PU) as the factors that drive consumers’ intention. The results from our survey study of 310 online consumers in Indonesia indicate that TTF affects PEoU and PU significantly. Our hierarchical model also reports that PEoU is the mediating effect on the relationship between TTF and Intention. The resulting model explains a large portion of the factors that lead a user’s behavioural intention to use a virtual shop. Keywords : Attitudinal, Task Technology Fit, Perceived Ease of Use, Perceived Usefulness, Retail, Virtual Shopping Intention
Linking Technology Capabilities to Marketing Requirements: Case of Indonesian Aircraft Industry Suharto, Yulianto
The Asian Journal of Technology Management (AJTM) Vol 7, No 1 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Abstract. The relationship between strategic technology planning and the overall business strategy has been one of the growing fields that attract much interest both from academics and industrials point of view. The increasingly important role that technology plays in today’s business success is well established.Strategic technology planning activities--within a corporate level--are often implemented by applying integrated planning instrument, which allow firms to consider both technology-oriented and product-oriented aspects. This paper is an attempt to explore the role of strategic planning in the high tech industry using a specific case of aerospace industry in Indonesia.  In order to compete effectively inthe open global marketplace, the company must learn to integrate technology managementwith strategic planning. In other words, all top managers have to linktheir technology capabilities to marketing requirements.Keywords:  technology planning; business strategy; technology capability; marketing requirement; strategic mix 
An Analytical Study of Tools and Techniques for Movie Marketing Maik, Garima; Guptha, Ch. Abhinav
The Asian Journal of Technology Management (AJTM) Vol 7, No 1 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Abstract. Bollywood or Hindi movie industry is one of the fastest growing sector in the media and entertainment space creating numerous business and employment opportunities. Movies in India are a major source of entertainment for all sects of society. They not only face competition from other movie industries and movies but from other source of entertainment such as adventure sports, amusement parks, theatre and drama, pubs and discothèques. A lot of man power, man hours, creative brains, and money are put in to build a quality feature film. Bollywood is the industry which continuously works towards providing the 7 billion population with something new always. So it is important for the movie and production team to stand out, to grab the due attention of the maximum audience. Movie makers employ various tools and techniques today to market their movies. They leave no stone unturned. They roll out teasers, First look, Theatrical trailer release, Music launch, City tours, Producer’s and director’s interview, Movie premier, Movie release, post release follow up and etc. to pull the viewers to the Cineplex. The audience today which comprises mainly of youth requires photos, videos, meet ups, gossip, debate, collaboration and content creation. These requirements of today’s generation are most fulfilled through digital platforms. However, the traditional media like newspapers, radio, and television are not old school. They reach out to mass audience and play an upper role in effective marketing. This study aims at analysing these tools for their effectiveness. The objectives are fulfilled through a consumer survey. This study will bring out the effectiveness and relational importance of various tools which are employed by movie marketers to generate maximum returns on the investments by using various data reduction techniques like factor analysis and statistical techniques like chi-square test with data visualization using pie charts. Keywords: Movie promotion, movie marketing, digital marketing, marketing tools, Bollywood, marketing techniques
Financing Small and Medium Enterprises in Bangladesh – Issues and Challenges Hasan, Fuad; Jamil, Gazi Mohammad Hasan
The Asian Journal of Technology Management (AJTM) Vol 7, No 1 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Abstract. Now-a-days, Small and Medium Enterprises (SMEs) have become an important sector that is supposed to play a pivotal role in boosting the economy of Bangladesh. But, SME financing is still facing some remarkable challenges that limit its potential success in contributing to the economy. Lots of thinking has contributed to the initiation and development of SMEs in Bangladesh. Now is the time to identify the challenges and making adjustments to the initial thinking. This paper is, therefore, an attempt to analyze various issues and challenges of financing this particular sector and find some worthy ways out to overcome these challenges. It will also survey various literatures and reports on the concerned field and recommend supporting actions to help this highly prospective industrial sector operate in a fully yielding manner.Keywords: SME, Financing, Development, Bangladesh economy, Industrial sector
Potentiality of the Usage of Compressed Natural Gas for Competitiveness in Service Delivery Industries Jamil, Gazi Mohammad Hasan; Hasan, Fuad
The Asian Journal of Technology Management (AJTM) Vol 7, No 1 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Abstract. With the rising costs of gasoline, many vehicle owners are looking for alternatives of it. Compressed natural gas (CNG) has been tested for this very purpose in some countries and found as a better alternative so far. CNG comes from country’s natural resources and it is clean and less costly to use. This paper is mainly an analysis of the potential benefits of using natural gas as a transportation fuel by the service delivery industries. It will examine CNG’s potential contribution in reducing delivery and vehicle maintenance cost, saving money in the long run projects, improving fuel efficiency, enhancing physical safety and assuring environment friendly emissions of carbon monoxide or reactive gases for the service delivery industries.Keywords: Compressed natural gas (CNG), Service Delivery, Fossil fuel, Global warming, Competitiveness
Back-Matter AJTM Vol 7 No 1 2014 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 7, No 1 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Back-Matter AJTM Vol 7 No 1 2014
Front-Matter AJTM Vol 7 No 1 2014 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 7, No 1 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

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Front-Matter AJTM Vol 7 No 1 2014

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