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Kota bandung,
Jawa barat
INDONESIA
STRATEGIC
Published by Universitas Pendidikan Indonesia
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 16, No 2 (2016): Strategic" : 6 Documents clear
PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT) Dirgantari, Puspo Dewi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7600

Abstract

West Java province dominates the growth rate of universities in Indonesia, but the number of college students has decreasing. Similarly, the people's preference for universities in West Java as an excellent college and the best universities in Indonesia is still low. These problems show that customer based brand equity of colleges in West Java is not optimal. This study conducted in 2013-2014 and uses a management science approach of marketing. The method used in this study is descriptive survey and explanatory survey. The data used primary and secondary data that was collected through questionnaires and documentation. The data analysis used Stuctural Equation Model (SEM). The results of this study revealed that the marketing mix of educational services has a positive influence on the customer based brand equity of higher education in West Java. The dimensions of customer-based brand equity, especially brand performance dimension, should be getting more attention in order to increase performance and the factors are: facilities, meeting the students need, the speed of service, courtesy, and tuition money. This research is part of my dissertation. Keywords: Marketing Mix of Education Services; Customer Based Brand Equity.
PENGARUH STATUS SOSIAL EKONOMI ORANG TUA TERHADAP SIKAP KEWIRAUSAHAAN Ramadhanti, Dina; Mulyadi, Hari; Razati, Girang
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7068

Abstract

This study was conducted to determine whether there are significant socio-economic status of parents towards entrepreneurial attitudes. Data collected through questionnaires that have been tested for validity and reliability. The population in this study there was a class X student of marketing. Sampling on research using saturation sampling 71 respondents. Testing data in this study tested the validity, reliability test, linearity test and hypothesis testing. The method used is descriptive verification. Analysis data technique used is Partial Least Square with computer software tools SmartPLS 3.0. Based on this overall research result, the counting that gained from simple regression conclude that socio-economic status of parents have a positive impact with strong category towards entrepreneurial attitudes. Keywords: Socio Economic Status of Parents, Attitudes Entrepreneurship
PENGARUH MOTIVASI DAN SIKAP TERHADAP LOYALITAS KONSUMEN PADA STUDIO JONAS PHOTO Yuliawati, Yupi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7072

Abstract

This study aimed to determine the effect of motivation and attitude towards customer loyalty Jonas photo studio. The research method used is descriptive verification. The findings stated motivations and attitudes affect the loyalty simultaneously and partially Keywords: Motivation, Attitude, Customer Loyalty
PANDANGAN MASYARAKAT KOTA BANDUNG TERHADAP BANGUNAN CAGAR BUDAYA Oesman, Yevis Marty; Oesman, Ida Farida
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7073

Abstract

Balai Pertemuan Bumi Sangkuriang is one heritage building  in Bandung. However, its existence as a Heritage Building is still less known by the public in society Bandung. The attitude of the people of Bandung to Balai Pertemuan Bumi Sangkuriang just a meeting place that can only be visited by people of Bandung that are members of the society. This study aims to determine the attitude of the people of Bandung to the existence of Balai Pertemuan Bumi Sangkuriang as a heritage building. This study took a sample of 100 respondents by job. Data were processed using simple regression models.The results showed a significant influence on the attitude of the people in Bandung against BPBS Building existence as a Heritage Building. Perceptions of Attitudes Bandung society to Buildings BPBS rated Good. Similarly, public assessment of the existence of the building BPBS Bandung as a Heritage Building also rated Good.A good assessment of the attitude of the people of Bandung to the existence BPBS building as a heritage building, but managers still need to increase efforts to inform BPBS building as one of the heritage building in the city of Bandung. Keywords: Heritage building  , Attitude 
PENGEMBANGAN PROMOSI WISATA MUSEUM KOTA BANDUNG MELALUI MEDIA BILLBOARD DESAIN KARTUN DALAM MENINGKATKAN MINAT WISATAWAN Solihat, Ani; Ary, Maxsi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.6143

Abstract

Minat wisatawan belanja dan kuliner di Kota Bandung saat ini tidak signifikan dengan minat wisatawan museum Kota Bandung. Sejak tahun 2014 Kota Bandung banyak dilakukan pembenahan di berbagai tempat seperti, pembuatan taman tematik, pembenahan Alun-Alun, perbaikan jalan termasuk trotoar, pembuatan flyover dengan teknologi struktur baja bergelombang,  termasuk wilayah Asia Afrika yang dijadikan sebagai tempat Konferensi Asia Afrika ke-50, hal ini salah satu magnet meningkatkan para wisatawan untuk mengunjungi Kota Bandung. Bertambahnya para wisatawan seharusnya merupakan potensi besar bagi pemerintah Kota Bandung dalam mempromosikan museum sebagai salah satu objek wisata yang patut untuk dikunjungi dan memperluas image Kota Bandung tidak hanya sebagai kota wisata belanja, wisata kuliner, tetapi juga sebagai wisata edukasi dan sejarah. Salah satu upaya mempromosikan museum di Kota Bandung melalui periklanan dengan menggunakan media billboard yang dipasang ditempat ramai dikunjungi oleh para wisatawan seperti di kawasan belanja, kuliner atau wista kota, sehingga dapat menambah referensi wisatawan dan dapat  meningkatkan image Kota Bandung selain sebagai wisata belanja, wisata kuliner, juga sebagai wisata edukasi dan sejarah. Desain billboard sebagai cara mempromosikan harus benar-benar memiliki desaign dan isi pesan yang menarik serta jelas, singkat dan mudah dipahami dengan menempatkan pada tempat strategis yang banyak dilihat oleh para wisatawan. Hal ini merupakan salah satu cara mengkomunikasikan dan menginformasikan museum di Kota Bandung kepada para wisatawan sehingga dapat meningkatkan minat wisatawan mengunjungi museum di Kota Bandung.  Metode penelitian yang digunakan adalah metode kuantitatif deskriptif verifikatif dengan menggunakan teknik analisis regresi sederhana, sedangkan responden pada penelitian ini adalah wisatawan Kota Bandung. Hasil penelitian  menunjukan desain billboard yang dirancang sebagai media promosi wisata museum Kota Bandung dapat meningkatkan minat wisatawan. Kata kunci : Periklanan Media Billboard, Minat Pengunjung
LEADER MEMBER EXCHANGE DAN KEPRIBADIAN UNTUK MENINGKATKAN EMPLOYEE VOICE KOPONTREN DT Rahmawati, Putri; Sumiyati, Sumiyati; Masharyono, Masharyono
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7074

Abstract

ABSTRACTPurpose – this study was conducted to see how much influence leader member exchange and personality to employee voiceDesign/methodology/approach – this type of research This research uses descriptive and  verification method, with explanatory survey. Saturated sample of nonprobability sampling was used in sampling technique which amounted to 47 people. Multiple correlation was used in data anlysis technique.Findings – based on the result of research that the employee voice is affected by leader member exchange and personality.Orisinality – the difference in this study with other study located from independent variable, the object of research, population and sample, measurment, and as well as research result, the resource of theory from journals and books, so the theory used is different. Keywords              : Leader Member Exchange, personality,, Employee Voice, communication, employee relation, organization effectiveness.

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