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DeReMa (Development Research of Management) Jurnal Manajemen
Published by Universitas Pelita Harapan
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol. 20 No. 1 (2025): May" : 4 Documents clear
TOURIST ATTITUDES AS A FORMATION OF ELECTRONIC WORD-OF-MOUTH INTENTION AND VISIT INTENTION BUILT BY PERCEPTION OF SOCIAL MEDIA CONTENT AND PERCEPTION OF CITY IMAGE Nurbaeti, Nunung -; Patiro, Shine Pintor Siolemba; Novandari, Weni -
DeReMa (Development Research of Management): Jurnal Manajemen Vol. 20 No. 1 (2025): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v20i1.8929

Abstract

Garut is one of the regions in West Java that has a lot of tourism potential. However, the number of tourists visiting Garut in 2014–2023 has not fully reached its target. This study aims to examine the effect of the perception of social media content and perception of city image on tourist attitude and their impact on electronic word-of-mouth (e-WOM) intentions and visit intentions. The study used a quantitative approach. The population is domestic tourists from outside Garut, who are in the provinces of West Java, Jakarta, and Banten, who in the last 3-6 months have travelled and are over 18 years old. We took the sample using the convenience sampling technique, then followed it up with snowball sampling to target 220 respondents. Data were processed using Structural Equation Modelling. This study found that perceptions of social media content and perceptions of city image affect tourist attitude. Tourists' attitude affects e-WOM intentions and visit intentions. E-WOM intentions affects visit intentions. Tourist attitude mediate the effect of perceptions of social media content and perceptions of city image on both e-WOM intentions and visit intentions. The managerial implication is that the efforts to generate tourist visit intentions are through strengthening their attitude built by perceptions of the city's image, and by encouraging their intention to actively participate in e-WOM activities related to tourism in Garut, supported by designing more attractive social media content. ABSTRAK DALAM BAHASA INDONESIA Garut merupakan salah satu daerah di Jawa Barat yang memiliki banyak potensi wisata. Namun, jumlah wisatawan yang berkunjung ke Garut dalam kurun waktu 2014-2023 belum sepenuhnya mencapai target. Penelitian ini bertujuan untuk menguji pengaruh persepsi atas konten media sosial dan persepsi atas citra kota terhadap sikap wisatawan serta dampaknya terhadap niat melakukan Electronic Word-of-Mouth (e-WOM) dan niat berkunjung wisatawan ke Kota Garut. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah wisatawan nusantara dari luar Garut, yang berada di provinsi Jawa Barat, DKJ Jakarta, dan Banten, yang dalam 3-6 bulan terakhir pernah melakukan perjalanan wisata, dan berusia di atas 18 tahun. Sampel diambil dengan menggunakan teknik convenience sampling yang dilanjutkan dengan snowball sampling dengan target 220 responden. Data diolah dengan menggunakan Structural Equation Modeling. Temuan mengungkapkan bahwa persepsi atas konten media sosial dan persepsi atas citra kota memengaruhi sikap wisatawan. Sikap wisatawan memengaruhi niat melakukan e-WOM dan niat berkunjung. Niat melakukan e-WOM memengaruhi niat berkunjung. Sikap wisatawan memediasi pengaruh persepsi atas konten media sosial dan persepsi atas citra kota, baik terhadap niat melakukan e-WOM maupun terhadap niat berkunjung. Implikasi manajerial dari penelitian ini bahwa upaya yang dapat dilakukan oleh pengelola destinasi wisata di Garut untuk membangkitkan niat berkunjung wisatawan, adalah melalui penguatan sikap yang dibangun oleh persepsi atas citra kota, serta dengan mendorong niat mereka untuk berpartisipasi aktif dalam kegiatan e-WOM terkait wisata di Garut, yang ditunjang dengan merancang konten media sosial yang lebih menarik.
THE POWER OF DIGITAL INFLUENCE: HOW SOCIAL MEDIA DRIVES BRAND AWARENESS AND PURCHASE INTENTIONS AMONG GEN Z Lim, Sherliana; Keni, Keni
DeReMa (Development Research of Management): Jurnal Manajemen Vol. 20 No. 1 (2025): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v20i1.9181

Abstract

This study explores the impact of influencer credibility, user-generated content (UGC), and celebrity endorsement on purchase intention among Generation Z in Jabodetabek, with brand awareness as a mediating variable. This study collected data from 186 respondents who were skincare products users and the data were analyzed by using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that UGC and brand awareness significantly and positively influence purchase intention. However, influencer credibility and celebrity endorsement do not affect purchase intention significantly. Furthermore, brand awareness does not mediate the impact of influencer credibility and celebrity endorsement on purchase intention. These findings highlight the importance of prioritizing user-generated content and brand awareness in shaping consumer’s purchase intention. Moreover, for skincare companies, focusing on authentic user interactions and fostering brand familiarity can enhance marketing strategies, particularly in competitive digital environments. Furthermore, this study offers insights regarding how digital marketing elements influence consumer’s behavior and provides feasible recommendations for businesses who target young and media-savvy customers. The results underline the evolving role of digital content and branding in driving purchase intentions, suggesting that companies should adapt their strategies to align with the expectations of Generation Z, who value relatability and authenticity.
FINANCIAL RATIOS AND SPECULATIVE DYNAMICS IN THIRD-LINER STOCKS: EVIDENCE FROM THE INDONESIA STOCK EXCHANGE Franse franse; Ferryanto Pietoyo; Steven Yoel Purnama; Gabriel Goardy; Alexander Tyrone Liong; Maichal, Maichal
DeReMa (Development Research of Management): Jurnal Manajemen Vol. 20 No. 1 (2025): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v20i1.9625

Abstract

This study investigates whether traditional financial ratios remain valid predictors of stock prices in speculative market environments, focusing on third-liner stocks listed on the Indonesia Stock Exchange (IDX) from 2012 to 2019. Using panel data regression with a Random Effect Model on 72 companies, the research evaluates the influence of liquidity (Current Ratio), solvency (Debt-to-Equity Ratio), activity (Total Asset Turnover), and profitability (Return on Equity) on stock prices. The results show that only profitability (ROE) and solvency (DER) significantly affect stock prices, while liquidity and activity do not. However, the explanatory power of these ratios is minimal (adjusted R² = 0.02), indicating that stock prices in this segment are largely shaped by speculative dynamics rather than fundamentals. These findings highlight the limitations of conventional financial analysis in high-risk, manipulation-prone markets. The study suggests the need for improved investor education, stricter regulatory oversight, and future research integrating behavioral and sentiment-based indicators to better capture price movements in speculative stocks. ABSTRAK DALAM BAHASA INDONESIA Penelitian ini mengkaji apakah rasio keuangan tradisional masih menjadi prediktor yang relevan terhadap harga saham dalam lingkungan pasar yang spekulatif, dengan fokus pada saham third-liner di Bursa Efek Indonesia (BEI) selama periode 2012 hingga 2019. Menggunakan regresi data panel dengan Random Effect Model pada 72 perusahaan, penelitian ini menganalisis pengaruh likuiditas (Current Ratio), solvabilitas (Debt-to-Equity Ratio), aktivitas (Total Asset Turnover), dan profitabilitas (Return on Equity) terhadap harga saham. Hasil penelitian menunjukkan bahwa hanya profitabilitas (ROE) dan solvabilitas (DER) yang berpengaruh signifikan terhadap harga saham, sedangkan likuiditas dan aktivitas tidak berpengaruh. Namun, daya prediksi (adjusted R²) hanya sebesar 0,02, menunjukkan bahwa harga saham pada segmen ini lebih banyak dipengaruhi oleh dinamika spekulatif daripada faktor fundamental. Temuan ini menyoroti keterbatasan analisis keuangan konvensional di pasar yang berisiko tinggi dan rawan manipulasi. Studi ini merekomendasikan peningkatan literasi investor, pengawasan regulasi yang lebih ketat, serta penelitian lanjutan yang mengintegrasikan indikator perilaku dan sentimen pasar untuk menangkap pergerakan harga secara lebih komprehensif.
ANTECEDENTS OF SHOPPING CENTRE SELECTION AND RE-PATRONAGE BEHAVIOUR: A SMART PLS STRUCTURAL EQUATION MODELLING APPROACH Shamhuyenhanzva, Roy Malon; Masitenyane , Lehlohonolo Amos
DeReMa (Development Research of Management): Jurnal Manajemen Vol. 20 No. 1 (2025): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v20i1.9668

Abstract

The study aimed to analyse factors influencing customer shopping centre selection and re-patronage behaviour and to evaluate the mediating power of customer experience and satisfaction towards their re-patronage intentions. An empirical examination of a proposed conceptual model represented by specific variables was offered. Data were collected from 349 respondents utilising an online structured self-administered questionnaire, applying a convenience non-probability sampling method. Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was executed to assess the model via two-step data analysis: measurement and structural model assessments. The study contributes to the literature by proposing a conceptual model and advocates valued information to shopping centre managers concerning marketing strategies to attract more customers. The study results reveal that customer shopping centre re-patronage intention is built on various attributes offering shopping centre managers prospects of enhancing customer hedonic consumption experiences, apart from securing their re-patronage intentions. Propositions for future research are also presented. ABSTRAK DALAM BAHASA INDONESIA Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi pemilihan pusat perbelanjaan oleh pelanggan serta perilaku kunjungan ulang mereka, serta mengevaluasi peran mediasi dari pengalaman dan kepuasan pelanggan terhadap niat kunjungan ulang tersebut. Sebuah pemeriksaan empiris terhadap model konseptual yang diusulkan—yang direpresentasikan oleh variabel-variabel tertentu—disajikan dalam studi ini. Data dikumpulkan dari 349 responden melalui kuesioner daring terstruktur yang diisi secara mandiri, dengan menggunakan metode pengambilan sampel non-probabilitas secara kebetulan (convenience sampling). Pendekatan Partial Least Squares Structural Equation Modelling (PLS-SEM) digunakan untuk menguji model melalui dua tahap analisis data: penilaian model pengukuran dan penilaian model struktural. Penelitian ini memberikan kontribusi terhadap literatur dengan mengusulkan model konseptual serta memberikan informasi yang berharga bagi manajer pusat perbelanjaan dalam merancang strategi pemasaran guna menarik lebih banyak pelanggan. Hasil penelitian menunjukkan bahwa niat pelanggan untuk mengunjungi kembali pusat perbelanjaan didasarkan pada berbagai atribut, yang memberikan peluang bagi manajer pusat perbelanjaan untuk meningkatkan pengalaman konsumsi hedonis pelanggan, selain memastikan kunjungan ulang mereka. Usulan untuk penelitian di masa depan juga turut disampaikan.

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