cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota jambi,
Jambi
INDONESIA
DIGEST MARKETING
Published by Universitas Jambi
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari Universitas Unja, Prof. Dr. Paham Ginting, SE dari FE USU dan Prof. Dr. Sucherly, S.E dari Unpad. DMJ menerima artikel baik dari lingkungan Unja maupun di luar Unja.
Arjuna Subject : -
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 3 No. 2 (2018): Digest Marketing" : 11 Documents clear
PENGARUH KINERJA LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PEMASANG IKLAN Rd. Muhammad Ridho; Syahmardi Yacob
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6674.608 KB)

Abstract

The aim of this study is to analyze the influence of service performance and brand image on customer satisfaction partially and simultaneously. The population consists of 350 customers (advertisers) while sample size is 78 units. Methods of data collection used survey which is followed by statistical examination to test the hypothesis, used multiple linear regressions. The results showed that service performance and brand image have positive and significant influence on customer satisfaction, where brand image has a more dominant influence when compared to service performance variables.

Page 2 of 2 | Total Record : 11

 1   2 

Filter by Year

2018 2018


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2018): Digest Marketing Vol. 3 No. 1 (2018): Digest Marketing Vol. 2 No. 1 (2017) Vol. 1 No. 2 (2012): DIGEST MARKETING Vol. 1 No. 1 (2012)