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Kota malang,
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INDONESIA
Nomosleca
Published by Universitas Merdeka Malang
ISSN : 24430927     EISSN : 25416650     DOI : -
Core Subject : Science, Education,
Education Library & Information Science
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 7, No 1 (2021): April, 2021" : 7 Documents clear
Prinsip Non-Kooperasi Soekarno sebagai Komunikasi untuk Melawan Kolonialisme Fidelis Aggiornamento Saintio; Anang Sujoko; Wawan Sobari
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5336

Abstract

Colonialism is closely related to monological, stereotypical, and hegemonic communication patterns. This implies a superior and inferior dichotomy between colonizer and colonized. The colonized nation which was labeled inferior in the end tended to imitate (mimicry) the colonizer, who claimed to be superior. One of the efforts made by Soekarno to counter this was by using the principle of non-cooperation. As a principle, non-cooperation is used to generate the nation's independence, self-confidence and national identity. This study uses hermeneutic analysis to explore a more comprehensive meaning of the non-cooperation principle. The main focus of this research is to find out the authentic values ​​which are the result of applying the principle of non-cooperation. The results of this study indicate that non-cooperation does not only revolve around reluctance to cooperate, mass action, and revolution. Soekarno used the principle of non-cooperation as a form of communication to construct alternative narratives that could be used against colonialism. In the end, non-cooperation also grows the seeds of the formulation of a national personality that can be used as a guideline for shaping national identity.Keywords: Colonialisme, Soekarno, Non-Cooperation, Hegemony, National IdenityDOI : https://doi.org/10.26905/nomosleca.v7i1.5336
Disonansi Makna Cantik Remaja di Kota Waingapu Rambu Naha
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5485

Abstract

Beauty is defined through the process of social interaction and the use of symbols. Social interaction could define distinct meaning about reality. Youths in Waingapu, East Timor, interact within cultural context that is filled with values passed from generation to generation, and that includes how to define the meaning of beauty. As youths who live in an era of fast development of conventional and social media, youths are interacting with both cultural and social – constructed by media – values. This research aims to describe how the meaning of beauty is defined in Waingapu. To accomplish its objective, the research uses descriptive qualitative approach by conducting interview with ten youths from Waingapu. The result shows that youths in Waingapu define meaning of beauty from two opposite sides. They are facing a dissonance in which two values are going to two different directions. They however realize that the meaning of beauty is mainly defined by character – in accordance with the culture of people in Sumba – but they are unable to set aside the ideas that are constructed by media on the definition of beauty. Keywords: Meaning of Beauty, Symbolic Interactionism, Youths in Waingapu DOI: https://doi.org/10.26905/nomosleca.v7i1.5485
Digital Community Development: Media Pelestarian Kearifan Lokal Wisata Jurang Toleh Kabupaten Malang Sri Widayati; Muhammad Hanif Fahmi; Lian Agustina Setiyaningsih; Aryo Prakoso Wibowo
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5490

Abstract

The global challenge in preserving local wisdom is be in the event of social adjustment to technology adoption. Communities and groups can accelerate the use of technology to preserve local wisdom. Jatiguwi, through Jurang Toleh Park, has become a pilot project in digitally empowering communities to carry out local wisdom and improve the economy of rural communities. This study used a qualitative descriptive method involving four informants based on the following criteria: involvement village activities, actively participating village activities, and being involved village tourism activities. The sampling technique used was purposive sampling, data analysis technique used Miles and Huberman's analysis. This research emphasizes on digital empowerment efforts for the community to preserve local wisdom and strengthen the village economy. The result of this research is that the success of digital empowerment starts with digital understanding by the community. Then involvement in developing tourism potential, visitor management of tourism and tourism promotion. These four things are realized through independent training by the community.Keywords: Digital Community Development, Local Wisdom, Empowerment MediaDOI : https://doi.org/10.26905/nomosleca.v7i1.5490
Penggunaan WhatsApp sebagai Media Komunikasi Pembelajaran Bahasa Inggris Hartatik, Sri Fatmaning; Lestari, Hernina Dewi
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5535

Abstract

This qualitative study intended to describe the use of WhatApp (WA) as a communication channel used in teaching English as a Foreign Language, especially in Speaking class at 2020/2021 academic year. To gain the data, the reserachers interviewed two teachers teaching two different Speaking classes and observed the communication happened during teaching and learning process within WA group in which 23 students participated in each class. The results of interview showed that the use of WA as communication channel in teaching and learning process was based on some reasons as all participants had this application and could operate this application well; WA offered complete fitures that could facilitate teaching and learning as well as communication process; this application was considered to be less internet data consuming so it would not burden the participants. In addition, the results of observation showed that the verbal and non verbal communication performed by WA participants accommodated social, ritual, expressive, and instrumental communication functions which led to sustainable communication and intimacy amongst the members. Regarding the posstive sides of WA, the researchers suggest all educators to make use WA in their online learning. Besides, the further researchers are encouraged to conduct further investigation on WA implementation in order to broader the knowledge of communication in education. Keywords: Communication, Education, WhatsApp, Communication ChannelsDOI: https://doi.org/10.26905/nomosleca.v7i1.5535
Pengaruh Penggunaan Fitur Shopee Games terhadap Customer Engagement pada Kalangan Mahasiswa di Kota Malang Molyo, Priyo Dari; Yulistiowati, Irma Mufita; Zulhilmi, Fajar
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5541

Abstract

In the midst of the increasing number of people to fulfill their needs by shopping online, there are dozens of e-commerce providers that offer the same service, namely accommodating sellers to be able to sell online, this is a challenge for e-commerce players to scramble for attention so that consumers choose e- commerce as a "subscription shop" and changing from consumers to customers. Shopee as one of the e-commerce comes with different things, namely the shoope games feature, the shopee games feature is a feature in which consumers can play interesting games and get prizes or rewards from their efforts to play these games, the prizes obtained can help make it easier In terms of shopping, the examples are discount vouchers and free shipping, in certain events the prizes provided are not in the form of a car or umrah. The shop feature is made so that consumers feel at home for a long time in the shop application, and there will be customer engagement or an attachment relationship with the customer so that customer loyalty will emerge. The purpose of this study was to determine the effect of Shopee Games features on Customer Engagement among students in Malang City. By using this type of quantitative research with a descriptive approach, the sampling technique used in this study was purposive sampling, the sample was taken as many as 35 respondents, and this study used simple regression as data analysis and also hypothesized. The results obtained by the author is the Shopee Games feature on Customer Engagement among Students in Malang City. So it can be concluded that testing the hypothesis which states that the influence of the Shopee games feature on the variable customer engagement among students in Malang is acceptable. Keywords: E-Commerce, Game Fitures, Costumer EngagementDOI : https://doi.org/10.26905/nomosleca.v7i1.5541
Interactive Bumper Animation pada Android untuk Meningkatkan Efektivitas Media Promosi Triono, Maulid Agung; Adi, Dodot Sapto; Saudah, Saudah
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5567

Abstract

This study aims to describe the dynamics of educational promotion activities, by utilizing creative content that is technically continuously developed, so that information can be disseminated through the Android-based smartphone media. Technological innovation is an unavoidable demand, and is further enhanced along passing with regulation of The Minister of Education an Culture Number: 3-7 of 2020 concerning the function of the internet, that creative content whose dissemination relies on technological innovation will always make any higher education information more easily accepted by the public. IBA (interactive bumper animation), which is a creative content product, with a process based on the principle of integration of animation and video products, can be ascertained to be the best alternative to increase the effectiveness of promotional media. This research uses descriptive and applied approaches, involving informants who understand digital technology and its development, and nine main informants from the internal environment and three external supporting informants have been selected. The results of the research have been able to formulate an ideal concept for producing content, and then create a prototype that can be accessed via Android-based smartphone. Creative content development can be done by utilizing applications that can support promotional performance effectively, including Adobe Flash CS3 Professional, Adobe After Effects, Adobe Audition 6, Fruity Loop Studio, Edius7 and Adobe Premiere Pro. Keywords: Promotion Effectiveness; Android Smartphone, IBA (Interactive Bumper Animation)DOI : https://doi.org/10.26905/nomosleca.v7i1.5567
Makna Kata Jancok dalam Film “Yowis Ben 2” Santo Santo; M Abdul Ghofur
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5634

Abstract

Among several films made in Indonesia, there are some films that convey a good message. Through the film "Yowis Ben 2", the director tries to make something new and different from the comedy genre films from previous films. The purpose of this research was to know and understand the meaning of communication behavior in the film "Yowis Ben 2".This study used a qualitative research method using the object of research the film "Yowis Ben 2". Then the data analysis technique used the semiotic analysis technique of Roland Barthes which is based on meaning through signs. The model shows the three main elements forming the sign of denotation, connotation, and myth. The results of this study indicated that the word Jancok in the film "Yowis Ben 2" has three different meanings, an expression of anger and resentment, an expression of surprise, and an expression of happiness. So that the meaning of the word Jancok has different meanings depending on one's communication behavior and on certain conditions and situations. The messages in communication behavior were understood from various sides and through the signs that appear both visual and verbal. That is where the meaning of the word in communication behavior is related to the expression in the film. It can be concluded that the characters and the conversations that exist in each scene have meaning from the behaviors and expressions. Keywords: Meaning of the Word “Jancok”, Film, Semiotic AnalysisDOI : https://doi.org/10.26905/nomosleca.v7i1.5634

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