Nomosleca
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
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<![CDATA[Strategi Pemasaran Online dalam Meningkatkan Daya Saing dan Volume Penjualan di Era Pandemi Covid 19 ]]>
<![CDATA[Laurensius Tri Andy]]>;
<![CDATA[Poppy Ruliana]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.6413
<![CDATA[Penelitian ini menggambarkan strategi pemasaran dengan bisnis Online dalam upaya meningkatkan daya saing dan volume penjualan di toko Online Pernah Trendy. Konsep yang digunakan dalam penelitian ini komunikasi pemasaran, starategi, digital marketing, dan Volume penjualan. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif . Pengumpulan data dilakukan melalui tahap observasi, wawancara mendalam dengan informan kunci yaitu pemilik toko Online dan informan lainnya, studi dokumentasi dan internet untuk memperoleh informasi atau data yang berkaitan dengan penelitian. Metode yang digunakan dari penelitian ini menggunakan analisis SOSTAC. Hasil penelitian ialah pemilik Toko Pernah Trendy menggunakan komunikasi pemasaran dengan media Instagram sebagai media untuk mempromosikan Toko Pernah Trendy yang dinilai efektif dan efisien dalam meningkatkan penjualan di era new normal saat ini.]]>
<![CDATA[Digital Marketing : The Solution of Omah Japo to Survive in Pandemic Covid-19 ]]>
<![CDATA[Muhammad Fadeli]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.7173
<![CDATA[The pandemic resulted in a decline in MSME turnover by up to 75%, dueto government restrictions through PSBB and PPKM. Through digital marketing, business actors can promote their products, interact with users, and even transact directly. The challenge for MSMEs is a digital marketing strategy; create image content, create video content, and advertise such content through social media. The purpose of the study was to determine the role of digital marketing in maintaining a business. The research approach is a qualitative descriptive naturalistic involving the most of business informants Omah Japo. Data collection techniques were carried out through observation and interviews. The results showed that Omah Japo's digital marketing was social media Facebook, Instagram, and WhatsApp groups. Through these three media, it is an oven that Omah Japo is able to maintain consumer interest with stable sales figures.Keywords: Digital Marketing, Covid-19, Omah Japo]]>
<![CDATA[Fenomena Thrifting sebagai Gaya Hidup Milenial Bogor ]]>
<![CDATA[Rifky Ghilmansyah]]>;
<![CDATA[Siti Nursanti]]>;
<![CDATA[Wahyu Utamidewi]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.6308
<![CDATA[Thrifting is an activity to buy used goods or can be called a saving method. Thrifting currently continues to be a trend for some people, especially for millennials because now there are many people or shops starting to sell used goods and there has been a thrifting event like in Bogor, namely the Bogor thrift market. This study aims to explain that there is a motive or purpose behind the Bogor millennials carrying out thrifting activities. This study also reveals how Bogor millennials interpret thrifting itself and the lifestyle methods developed by Bogor millennials who carry out thrifting activities. This study uses a phenomenological method with a qualitative approach. The approach used in this research is Alfred Schutz's phenomenological approach. In this approach there are 'because of motive' and 'in order to motive' from the actions of the Bogor millennials who carry out thrifting activities. With 5 speakers, namely Bogor millennials who like to do thrifting who have certain criteria and are willing to participate in this research until the end. The results of this study are showing that the Bogor millennials interpret thrifting as a process of shopping for used goods that has become a passion or lifestyle for fashion trends. They do thrifting because of the environment of friends, family, hobbies, and the economy, while the reason they want to achieve is because the price is relatively cheap, limited, high value and for resale.Keywords : Thrifting,lifestyle,fashion ,fenomenologi]]>
<![CDATA[Kritik Sosial Kebijakan Pemerintah dalam Platform Media Sosial dengan Pendekatan Komunikasi Hyperpersonal ]]>
<![CDATA[Ichsan Muhammad Abduh]]>;
<![CDATA[Hafied Cangara]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.7085
<![CDATA[Social media as a forum for communication and information, has a major contribution in its role in distributing and or transmitting information related to news related to social phenomena, one of which is government policies. Due to its nature as a communication medium, it creates space for the public to comment and express their aspirations on issues related to certain policies. This writing aims to describe the phenomenon of social criticism on social media platforms in the perspective of hyperpersonal communication. The advantage of hyperpersonal communication is how to deliver messages without being bound by space and time, causing an opportunity to plan the message to be conveyed. With this advantage, users can be wiser in using social media, choosing the right channel, and time to compose and distribute message content before deciding to respond to social issues or problems resulting from government policies.Keywords : Social Criticism, Policy, Social Media, Hyperpersonal Communication]]>
<![CDATA[Difusi Inovasi Aplikasi Clubhouse pada Mahasiswa Ilmu Komunikasi FISIP Universitas 17 Agustus Surabaya ]]>
<![CDATA[Dewi Sri Andika Rusmana]]>;
<![CDATA[Irmasanthi Danadharta]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.6596
<![CDATA[The Covid-19 pandemic has changed the teaching and learning process from traditional to digital. This abrupt change caused a high level of stress among the students. One way to decrease student’s stress level is to seek entertainment or actively doing their preferred hobbies. Downloading an entertaining application into their gadgets is one of the things they do. Clubhouse is an audio-chat application created in 2020 but gain popularity in 2021. This research aims to dig student’s adaptation process in using the Clubhouse application as a part of the Communication Process. This research used Qualitative Descriptive Method together with Innovation Diffusion Theory Approach. Data Collecting was done to six university students of Department of Communication Science major in FISIP 17 Agustus 1945 Surabaya University who uses Clubhouse. The result showed that the informants adaptation progress began from knowing the application through social media, looking for information and directly using, understanding the positives and negatives till deciding to accept or reject the application. Among the informants, two refused while four accepted the application although two informants confirms that they will no longer use Clubhouse until there are significant new features and upgrades.Keywords: Clubhouse Application, Innovation Diffusion, University Students]]>
<![CDATA[Hyperreality dan Self Disclosure Kaum Homoseksual di Twitter ]]>
<![CDATA[Dhavy Raga Siwi]]>;
<![CDATA[Poppy Febriana]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.7325
<![CDATA[Homosexuals who use the Twitter platform is a hyperreality phenomenon. The media is used to express oneself and gain recognition from society. The purpose of this study is to reveal the hyperreality and self-disclosure of homosexuals through alter accounts on Twitter. The research method uses a qualitative approach with a phenomenological study. The data collection technique is purposive sampling. Data collection techniques through observation, in-depth interviews, literature study, and documentation. The results of the study found thathyperreality that occurs in altering accounts is a simulation of identity on Twitter and the level of self-disclosure which is measured through the dimensions of duration, frequency, valence, honesty, purpose and intent, and intimately, it is found that the openness of altering account users is said to be in a good level and the reason is because of a sense of belonging comfortable and relieved after self-disclosure. Keywords: Hyperreality, Self Disclosure, Twitter]]>
<![CDATA[Strategi Komunikasi Pemasaran Pit-Stop Kopi KIG Gresik dalam Mempertahankan Loyalitas Pelanggan ]]>
<![CDATA[Rama Purba Dewa]]>;
<![CDATA[Didik Tranggono]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.6569
<![CDATA[Pit-Stop Kopi KIG is one of the cafes with the nuances of a warung in Gresik Industrial City which was established in2019. This consumer cafe continues to increase every year. With various marketing communication strategies used. This study aims to determine the marketing communication strategy of Pit-Stop Kopi (KIG) Gresik in maintaining customer loyalty. This study uses a descriptive approach by collecting factual data based on the results of observations, study documentation, interviews with area supervisors, and the creative director of Pit-Stop KIG accompanied by five loyal customers, five new customers and one expert informant to complete the research data. The selected subjects used in-depth interview techniques. The results showed that Pit-Stop Kopi did a marketing communication strategy to maintain customer loyalty. The marketing communication strategy taken is advertising, promotion, service, product, place, physical evidence and process. This KIG Pit-stop also determines the communication channel for ordering by using interpersonal, impersonal channels, and determines the consumer aspect.Keywords: Strategy, Marketing Communication, Consumer Loyalty, Coffee Shop]]>
<![CDATA[Pembingkaian Berita Pemberhentian Pegawai KPK pada Media Online detik.com dan tempo.co Periode 13-30 September 2021 ]]>
<![CDATA[Karmudi Karmudi]]>;
<![CDATA[Catur Suratnoaji]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.7536
<![CDATA[This research discusses the analysis of news framing of the dismissal of Komisi Pemberantasan Korupsi (KPK) on online media Detik.com and Tempo.co for the period 13-30 September 2021. The KPK dismissed as many as 57 of its employees in the process of changing employee status through Decree Number 1354, Chairman of the KPK Firli Bahuri still issued the decree even though in the implementation of the assessment there were findings of human rights violations and procedures based on the findings of Ombudsman RI and Komnas HAM. Researchers took data from 10 news texts published by Detik.com and Tempo.co for analysis using descriptive qualitative research and constructivist paradigms withRobert N. Entman's framing analysis method which focused on four analytical tools, namely problem definition, determining the cause of the problem, moral decisions, problem-solving. The results of this study indicate that Detik.com and Tempo.co have different news frames regarding the dismissal of KPK employees. Detik.com tends to corner the dismissed employee by citing dismissal as the impact of employees who do not meet the requirements in the assessment of the transfer of employee status to state civil servants, while Tempo.co tends to support dismissed employees by saying that the transfer of employee status is just an effort by the KPK to get rid of certain employees.Keywords: Framing, Employee Dismissal, KPK ]]>
<![CDATA[Komunikasi Organisasi antara Kepala Gudang dan Staf PT. Pertiwimas Adi Kencana di Masa Pandemi Covid-19 ]]>
<![CDATA[Ivan Putra Harnandika]]>;
<![CDATA[Yenni Yenni]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.6785
<![CDATA[The Covid-19 pandemic is spreading around the world The World Health Organization (WHO) has designated this as a pandemic caused by the increasing number of cases. The Covid-19 pandemic that spreads in various countries in the world also affects various aspects of human life, one of which is for Indonesia. The increasing number of Covid-19 cases in Indonesia finally made the Government set a policy by implementing Large-Scale Social Restrictions (PSBB). Large-Scale Social Restrictions Efforts were taken in order to break the spread of Covid-19 which has caused economic losses which resulted in the company terminating its employees due to the unstable condition of the company. These conditions forced the company to turn around in difficult times during the Covid-19 pandemic, one of which was PT. PERTIWIMAS ADI KENCANA. This study aims to determine organizational communication between the Head of Warehouse and Staff of PT. PERTIWIMAS ADI KENCANA during the Covid-19 pandemic. This research is a descriptive qualitative research that uses data collection techniques using interviews. The findings in this study indicate that vertical communication dominates organizational communication between the Head of the Warehouse and the staff of PT. PERTIWIMAS ADI KENCANA during the Covid-19 pandemic. It is this type of communication that distinguishes upward and downward vertical communication. Direct communication dominates vertical downward communication, while indirect communication dominates vertical upward communication.Keywords: Organizational Communication; Head of Warehouse; Staff; PT. Pertiwimas Adi Kencana; Covid-19 Pandemic.]]>
<![CDATA[Determinisme Teknologi: Penggunaan ICT dalam Pembelajaran Daring ]]>
<![CDATA[Clarissa Adeline]]>;
<![CDATA[Irwansyah Irwansyah]]>
<![CDATA[ Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v8i1.7041
<![CDATA[This study aims to see how technology has determined our learning system through the use of ICT in online learning. The use of technology in the education sector brings a massive transformation in our learning system. In addition to that, the emergence of Covid 19 has also changed the education system into online learning. This study uses a qualitative approach and systematic literature review approach. Data collection used are observation and semi-structured interview with 2 informants that actively involved in online learning. The validity of this research use source triangulation. The result of this study shows that the ICT is used in every stages of learning process, from preparation, delivery and evaluation stage. Online learning cannot be separated from the role of technology, and it is shown that technology has determined online learning process. Keywords: Technology Determinism, ICT, Online Learning]]>
