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JEB17 : Jurnal Ekonomi dan Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 25034634     DOI : https://doi.org/10.30996/jeb17
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JEB17 : Jurnal Ekonomi dan Bisnis is a journal for academics and practitioners, and is a double-blind, peer-reviewed academic journal that publishes conceptual articles and measures high-quality developments in the fields of economics, business and related disciplines.
Arjuna Subject : -
Articles 176 Documents
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DOMINASI PRODUK NASIONAL DI SEGMEN PASAR REMAJA SURABAYA: STUDI KASUS MENGENAI PREFERENSI PERILAKU KONSUMEN
JEB17 : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2025): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i01.13086

Abstract

Abstract The purpose of this study is to analyze the dominance of national products in the Surabaya youth market segment and the factors that influence consumer preferences and behavior in choosing national products over imported products. Using a case study approach with a qualitative descriptive method. Data were collected through participatory observation, in-depth interviews, and documentation, with 18 students of Bhayangkara University Surabaya as research subjects who were selected using purposive sampling techniques based on diverse social and economic backgrounds. The results of the study show that the majority of teenagers prefer national products due to several main factors, namely more affordable prices, adequate quality, and wider product availability in various distribution channels, both physical stores and e-commerce platforms. In addition, nationalism is also a driving factor, where some teenagers feel proud to use domestic products and want to support the local economy. Social media plays an important role in shaping this preference, especially through digital marketing campaigns and local influencer endorsements. Teenagers' consumption patterns for national products are dominated by brand loyalty, recommendations to friends, and positive reviews in online purchases. These findings provide insight for local producers to continue to improve marketing strategies, product innovation, and strengthen brand engagement in order to maintain the dominance of national products in the youth segment. Keywords: National products; Surabaya youth segment; case study; consumer behavioral preferences
Strategi Pemasaran Berkelanjutan Berbasis Zero Waste pada UMKM Olahan Ikan di Sentra Ikan Kenjeran Kota Surabaya
JEB17 : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2025): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i01.13181

Abstract

UMKM pangan laut di kawasan pesisir, seperti Sentra Ikan Kenjeran Surabaya, memegang peranan penting dalam ekonomi lokal sekaligus menjadi bagian dari ekosistem produksi yang menghasilkan limbah organik dalam jumlah besar. Di tengah tantangan lingkungan dan tuntutan pasar terhadap produk yang ramah lingkungan, sejumlah UMKM di kawasan ini mulai menerapkan prinsip zero waste dalam proses produksinya. Penelitian ini bertujuan untuk mengeksplorasi strategi pemasaran berkelanjutan yang dilakukan oleh UMKM olahan ikan yang menerapkan praktik zero waste, serta menganalisis bagaimana strategi tersebut membentuk keunggulan bersaing dan citra produk di mata konsumen. Dengan menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara mendalam, observasi lapangan, dan dokumentasi pada beberapa pelaku UMKM di Sentra Ikan Kenjeran. Hasil awal menunjukkan bahwa praktik zero waste tidak hanya menjadi solusi lingkungan, tetapi juga dimanfaatkan sebagai nilai jual dalam strategi promosi dan branding. Temuan ini memberikan wawasan mengenai potensi integrasi keberlanjutan dalam pemasaran UMKM dan menyarankan perlunya dukungan kebijakan dan pelatihan strategis untuk meningkatkan daya saing berbasis green marketing.
CALCULATION OF COST OF PRODUCTION FOR DETERMINING BASIC SELLING PRICES IN THE NEW FLEET CAROSERY COMPANY, MALANG
JEB17 : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2025): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

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Abstract

ABSTRACT Nowadays, the need for public transportation is very necessary. This is the reason that public transportation in Indonesia is increasing because the need for public transportation is very necessary for a country that is ready to develop, like Indonesia, which is currently developing its means of transportation. various vehicles that are very necessary, in this case the types of private vehicles that are ranked first or highest for domestic market demand. With the development of the times in Indonesia, various types of commercial vehicles have been able to become private vehicles. With the increasing demand for commercial vehicles to become private vehicles. Due to the increasing demand for vehicles, this has led to the development of the car body industry in our country. This situation results in competition between the car body industry, companies must carry out calculations or analyzes of the opinions they will obtain and the costs used to obtain these revenues. In this case, the placement of the cost of production plays a very important role. In the process of preparing the cost of production, it is necessary to pay attention that each component must be calculated correctly and the assignment is very precise, so that the reliability of the accuracy of the cost of production as cost information is not misleading and can be accounted for. Therefore, it is necessary to calculate the cost of production as a basis for determining the selling price for the New Armada Malang bodywork Keywords: Cost of Goods Production, Basis for Determination, Selling Price
ANALISIS DAMPAK BUDAYA ORGANISASI, KUALITAS SUMBER DAYA MANUSIA, KUALIFIKASI KARYAWAN TERHADAP DISTRIBUSI TENAGA KERJA (Studi Kasus pada Puskesmas Wonoayu Kab. Sidoarjo)
JEB17 : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2025): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

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Abstract

Abstract This research was conducted in order to analyse the impact of organisational culture, human resource quality, and employee qualifications on workforce distribution among employees at the Wonoayu Health Centre. The approach used in this research is a quantitative approach. The research population used is all employees of the Wonoayu Health Centre with a total of 90 respondents through saturated sampling techniques which make all populations a sample in this research. The data source used in this analysis is primary data where the collection is done directly from Wonoayu Health Centre employees by distributing questionnaires. The data source used in this analysis is data which is taken directly from employees where in this research is the Wonoayu Health Centre Employees by distributing questionnaires. The results obtained in this research show that the Organisational Culture variable has a significant effect on Manpower Distribution, the Human Resource Quality variable has a significant effect on Manpower Distribution, the Employee Qualification variable has a significant effect on Manpower Distribution, and the organisational culture variable (X1), human resource quality (X2), and employee qualifications (X3) have a positive and significant effect on manpower distribution (Y). Keywords: Organisational Culture, Human Resource Quality, Employee Qualifications, Labour Distribution
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA FN FRESH ORANGE MALANG
JEB17 : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2025): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i01.131820

Abstract

Penelitian ini betujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian konsumen pada FN Fresh Orange Malang secara parsial. Penelitian ini termasuk kategori deskriptif kuantitatif, Populasi dalam penelitian ini adalah semua pengunjung dan calon pengunjung pada FN Fresh Orange Malang yang berjumlah tidak terbatas. Teknik pengambilan sampel yang akan digunakan adalah dengan cara random sampling (acak), sehingga sampel dalam penelitian ini adalah sebagian dari populasi yaitu 97 responden. Hasil penelitian menunjukkan nilai koefisien regresi nilai koefisien variabel kualitas produk (X) bernilai positif yaitu 0,202. Nilai r (korelasi) menunjukkan nilai sebesar 0,268 atau 26,8% hal ini menunjukkan terjadi hubungan yang rendah antara variabel independen kualitas produk (X), terhadap keputusan pembelian (Y). R Square menunjukkan nilai sebesar 0,072 atau 7,2%. Hal ini menunjukkan bahwa variabel independen kualitas produk berpengaruh 7,2% terhadap keputusan pembelian. Secara parsial menunjukkan bahwa kualitas produk berpengaruh terhadap keputusan pembelian yang ditunjukkan nilai t hitung sebesar 2,714, dengan demikian t hitung > t tabel (2,714 > 1,98525). Maka dapat disimpulkan bahwa kualitas produk berpengaruh terhadap keputusan pembelian, semakin tinggi kualitas produk maka keputusan pembelian semakin meningkat dan semakin rendah kualitas poduk maka keputusan pembelian semakin menurun.
KESESUAIAN PERAN DEWAN PENGURUS SYARIAH (DPS) DENGAN FATWA DSN MUI DALAM MEWUJUDKAN IGCG DI BMT NURUL JANNAH GRESIK
JEB17 : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2025): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i01.131828

Abstract

Keberadaan Dewan Pengawas Syariah (DPS) merupakan elemen kunci dalam memastikan bahwa lembaga keuangan syariah beroperasi sesuai dengan prinsip-prinsip syariah. Penelitian ini bertujuan untuk menganalisis pentingnya DPS di BMT Nurul Jannah Gresik, mengkaji implementasi Islamic Good Corporate Governance (IGCG), serta mengidentifikasi permasalahan yang dihadapi dalam pelaksanaan tugas DPS. Penelitian ini menggunakan metode kualitatif dengan pendekatan field research melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa DPS di BMT Nurul Jannah telah menjalankan tiga peran utama menurut AAOIFI, yaitu pengarahan, penilaian, dan pengawasan terhadap operasional lembaga, serta telah berkontribusi dalam penerapan prinsip IGCG berbasis prinsip TARIF (Transparansi, Akuntabilitas, Responsibility, Independence, dan Fairness). Namun, peran edukasi kepada masyarakat belum dilaksanakan secara optimal. Permasalahan lain yang dihadapi adalah keterbatasan sosialisasi prinsip syariah kepada anggota dan minimnya pelatihan untuk meningkatkan kompetensi DPS. Studi ini menyimpulkan bahwa optimalisasi peran DPS sangat diperlukan untuk menjaga integritas lembaga serta meningkatkan literasi keuangan syariah di masyarakat. Implikasi dari penelitian ini mendorong perlunya pelatihan berkala bagi DPS, peningkatan hubungan dengan DSN-MUI, serta pemanfaatan teknologi digital dalam mendukung pengawasan syariah secara efektif. Kata kunci: Dewan Pengawas Syariah, Islamic Good Corporate Governance, BMT Nurul Jannah, Kepatuhan Syariah, IGCG
PENGARUH PERTUMBUHAN PENJUALAN DAN STRUKTUR AKTIVA TERHADAP STRUKTUR MODAL
JEB17 : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2025): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

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Abstract

This study aims to determine the effect of sales growth and asset structure on capital structure. This study was conducted on manufacturing sub-sector companies in the LQ45 category listed on the Indonesia Stock Exchange for the 2018-2022 period. The population used was all manufacturing sub-sector companies in the LQ45 category listed on the Indonesia Stock Exchange for the 2018-2022 period. The number of samples used in this study was 9 companies with a purposive sampling method. The data collection technique used company annual report documentation and the collected data was analyzed using IBM SPSS Version 25 analysis. The results of the study showed that simultaneously the variables of sales growth and asset structure simultaneously had a significant effect on capital structure. While partially the sales growth variable did not have a significant effect on capital structure. The asset structure variable had a significant effect on capital structure. Keywords: Sales Growth, Asset Structure, and Capital Structure.
PENGARUH FINNACIAL TECHNOLOGY DAN KEPUASAN NASABAH TERHADAP KINERJA KEUANGAN PERBANKAN PADA BANK NTT KUPANG
JEB17 : Jurnal Ekonomi dan Bisnis Vol 9 No 02 (2024): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v9i02.131951

Abstract

The development of digital technology provides convenience and innovation in various sectors, including banking. Bank NTT, as part of the Indonesian banking industry, faces tight competition and strives to maintain customer trust through the implementation of Financial Technology (FinTech). This study aims to examine the influence of FinTech and customer satisfaction on the financial performance of Bank NTT. The results of the study are expected to provide insight for academics and banking practitioners in optimizing technological innovation to increase profitability and customer satisfaction. This study examines the financial performance of Bank NTT Kupang with a population of all bank customers. Primary data was collected through interviews and questionnaires, while secondary data was obtained from literature and official websites. The analysis involved descriptive statistics, classical assumption tests, multiple linear regression, and statistical tests. The results of this study indicate that (1) Financial Technology has a significant effect on Financial Performance; and (2) Customer Satisfaction has a significant effect on Banking Financial Performance. The results of this study are expected to provide a valuable contribution to Bank NTT so that it can create the latest innovations for banking products in the digital era to maintain customer satisfaction in improving banking financial performance.
Financial Performance Analysis Of PT. Suparma Tbk Year 2023-2024 Using Effiency Ratio Hargo Dedali, Shindu
JEB17 : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2025): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i01.132230

Abstract

This research was created with the aim of allowing users to see the Financial Performance of PT. Suparma Tbk in 2023-2024. So if the user wants to invest funds in PT. Suparma Tbk can see how big the financial performance of PT. Suparma Tbk, especially looking at the efficiency of PT. Suparma Tbk in Inventory turnover and Receivables turnover whether it is going well or not going well. And researchers want to examine financial performance using efficiency ratios, which include the Inventory Turnover Ratio & Receivables Turnover Ratio. Because if the Company can optimize Company Efficiency, it will be able to increase profits for the Company. If the company is profitable, employee welfare will be guaranteed and the facilities received by employees will be even better Keywords: Financial Performance; Inventory Turnover Rasio; Receivables Turnover Rasio
PENGARUH FLAS SALE, LIVE STREAMING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK G2G MELALUI FREE ONGKIR SEBAGAI VARIABEL INTERVENING DI PLATFORM SHOPPE (Studi Kasus Pembelian Cushion G2G di Kabupaten Lamongan) indramayu lindyawanti, Siti titis; Maulida, Indira Shofia
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132287

Abstract

Abstract This study aims to determine the effect of flash sales, live streaming, and brand image on the decision to purchase G2G (Glad 2 Glow) products on the Shopee platform, with free shipping as an intervening variable. The research questions in this study include how each variable, both directly and indirectly through free shipping, influences consumer purchasing decisions. The variables in this study include flash sales (X1), live streaming (X2), and brand image (X3) as independent variables, purchasing decisions (Y) as the dependent variable, and free shipping (Z) as the intervening variable. The population in this study consists of 3,500,000 followers of the official G2G shop on the Shopee platform, with a sample size of 125 respondents obtained using purposive sampling. The urgency of this study is driven by the intense competition in the online beauty industry, necessitating measurable digital marketing strategies to increase purchase conversion rates. This study uses a quantitative approach with a survey method, while data analysis techniques are conducted using Structural Equation Modelling (SEM) based on Partial Least Squares (PLS) through the SmartPLS 4.0 application. The results of the study indicate that flash sales, live streaming, and brand image have a positive and significant effect on purchase decisions, both directly and indirectly through free shipping. Free shipping was found to be a partial mediating variable that strengthens the relationship between independent variables and purchase decisions. The limitations of this study lie in its scope, which focuses on a single brand and a single e-commerce platform. The implications of this study suggest that integrating digital promotional strategies with logistical incentives such as free shipping can be an effective approach to increasing consumer purchase decisions in marketplaces. Keywords: Flash Sale, Live Streaming, Brand Image, Free Shipping, Purchase Decision, Shopee, G2G.

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