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Heuristic
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 16938232     EISSN : 27231585     DOI : https://doi.org/10.30996/heuristic.v22i1
Core Subject : Engineering,
Engineering Industrial & Manufacturing Engineering
Jurnal HEURISTIC is published biannually, in April and October, by Industrial Engineering Department, University of 17 Agustus 1945 Surabaya. Jurnal HEURISTIC aims to: 1. Promote a comprehensive approach to industrial engineering incorporating viewpoints of different disciplines. 2. Strengthen academic exchange with other institutions. 3. Encourage scientist, practicing engineers, and others to conduct research and other similar activities. Scope of the Journal: Optimasi; Ergonomi; Manufaktur; Ekonomi & Manajemen; Logistics and Supply Chain; Data Mining; Analisa Keputusan.
Arjuna Subject : Teknik (semua kategori) - Tenik Industri dan Manufaktur
Articles 6 Documents
 1 
Search results for , issue "Vol 14 No 02 (2017)" : 6 Documents clear
MODEL INTEGRASI 2 STAGE DATA ENVELOPMENT ANALYSIS-MONTE CARLO UNTUK PEMILIHAN PARTNER SUBKONTRAK Putri, Maulin Masyito
Heuristic Vol 14 No 02 (2017)
Publisher : Fakultas Teknik Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/he.v14i02.1172

Abstract

With cheaper consideration, product subcontracting often becomes an option. So far the selection of subcontractors is based solely on the price of the cheapest contract offered. Apparently not enough, there are still some input and output variables that must be considered. So far, the existing methods still have some weaknesses. The classic DEA model often fails to work effectively because it is very sensitive to statistical changes. Meanwhile the AHP and DEMATEL methods are not appropriate when the unequal monthly risk frequency is encountered. So we need to develop new method, that is integration 2 Stage Data Envelopment Analysis (DEA) -Monte Carlo. Using VBA-excel based simulation assistance, it can be concluded that the most appropriate subcontract partner for UV process is DMU 1A (Central Coating) while subcontract partner for embossed process is DMU 1B (Super Indah Langgeng) and the most appropriate subcontracted laminating process partner is DMU 1C is (Central Coating), each having the best productivity with low risk level. Key Word: Subcontract Selection, Eficiency, Productivity, 2 Stage DEA-Monte Carlo
PERANCANGAN STRATEGI PEMASARAN BERDASARKAN PERILAKU KONSUMEN DARING PADA MULTI TOYS N GAME SURABAYA Ronyastra, I Made; Damar, Vicio Rizky; Gunawan, Gunawan
Heuristic Vol 14 No 02 (2017)
Publisher : Fakultas Teknik Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/he.v14i02.1173

Abstract

Multi Toys N Game is a store whose main business is selling action figures both offline and online. In order to win the competition, it needs a marketing strategies that should be based on the factors that can influence the customers. Using the online survey method combined with in-depth interview for data collection, the research revealed that characteristic of the buyer are male (86%), aged 19-24 (67%), student (60%), and with monthly expense of less than 3 million rupiah (71%). Most of the buyers are member of hobby community from where they are easily influenced in buying new action figures. 56% of the buyers actively using internet and social media on daily basis. The most popular product lines are nendoroid (51%), followed by gundam (48%). By using STPD and 8P method at lest there are three areas improvment: price positioning should use “more for the same”, product range availability should be improved by introducing new product line, and provide more payment process options by engaging with more major banks such as Mandiri, BNI, and BRI. Keywords: action figures, marketing strategies, consumer behaviour, online store
PERANCANGAN STRATEGI PEMASARAN BERDASARKAN PERILAKU KONSUMEN DARING PADA MULTI TOYS N GAME SURABAYA Ronyastra, I Made; Damar, Vicio Rizky; Gunawan, Gunawan
Heuristic Vol 14 No 02 (2017)
Publisher : Fakultas Teknik Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/he.v14i02.1174

Abstract

Multi Toys N Game is a store whose main business is selling action figures both offline and online. In order to win the competition, it needs a marketing strategies that should be based on the factors that can influence the customers. Using the online survey method combined with in-depth interview for data collection, the research revealed that characteristic of the buyer are male (86%), aged 19-24 (67%), student (60%), and with monthly expense of less than 3 million rupiah (71%). Most of the buyers are member of hobby community from where they are easily influenced in buying new action figures. 56% of the buyers actively using internet and social media on daily basis. The most popular product lines are nendoroid (51%), followed by gundam (48%). By using STPD and 8P method at lest there are three areas improvment: price positioning should use “more for the same”, product range availability should be improved by introducing new product line, and provide more payment process options by engaging with more major banks such as Mandiri, BNI, and BRI. Keywords: action figures, marketing strategies, consumer behaviour, online store
PENGEMBANGAN PRODUK JELLY DRINK TEMULAWAK (Curcuma xanthorrhiza Roxb.) SEBAGAI PANGAN FUNGSIONAL Hartati, Fadjar Kurnia; Djauhari, Arlin Besari
Heuristic Vol 14 No 02 (2017)
Publisher : Fakultas Teknik Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/he.v14i02.1175

Abstract

People still consider the curcumin as a herb that has a taste and smell that is less preferred so as to increase consumption of ginger need to be diversified more modern products, one of which is jelly drink. Success in the manufacture of jelly drinks is determined by the concentration of gelling agents. The objective of the research was to determine the effect of carrageenan and sugar concentration on the physical and organoleptic properties of jelly drink curcumin, looking for the best treatment, which was then best tested for curcumin, total phenol and antioxidant activity to ensure that the product was potential as one of functional food products. With Randomized Block Design (RAK) method 2 factors, namely the concentration of carrageenan (K) and sugar (G), each consisting of 3 levels and repeated 4 times so that there are 36 samples. The results showed that the average total soluble solids ranged from 10.5 to 17.2 o Brix, the mean of sineresis ranged from 5.11 to 7.16% and the mean suction rate ranged from 28.17 to 49.05 seconds / 50 ml. The best treatment was found in combination treatment of 1% carrageenan and 10% sugar (K3G1) containing curcuminoid 1,2415%, phenol jelly drink curcumin 2,2659 mg GAE / g sample and IC50 value of 73 ppm. Keywords: curcumin, carrageenan, jelly drink, antioxidant
LABORATORIUM CNC BERBASIS SIMULASI SOLUSI CERDAS AKAN KEBUTUHAN LABORATORIUM BAGI SMK PINGGIRAN YANG BERKETERBATASAN FINANSIAL Asmungi, Asmungi; Wismantoro, Pungkas
Heuristic Vol 14 No 02 (2017)
Publisher : Fakultas Teknik Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/he.v14i02.1171

Abstract

Pendidikan dengan tingkat ketrampilan yang tinggi menjadi ciri utama Sekolah Menengah Kejuruan (SMK). Oleh karena itu keberadaan laboratorium sangat mutlak. Namun bagi SMK pinggiran dengan jurusan Mesin Perkakas yang berketerbatasan finansial, pengadaan laboratorium sangat memberatkan. Ratusan juta harus disediakan hanya untuk membeli mesin CNC. Simulator CNC adalah program simulasi komputer mesin CNC yang berkualitas tinggi. Dari aspek keuangan, simulator ini harganya sangat murah namun dalam hal kemampuannya jauh melebihi syarat minimal kebutuhan SMK. Sebagai media pembelajaran, penggunaan simulator CNC memberikan kelebihan dibanding dengan penggunaan mesin CNC. Dengan menggunakan analisa skala Likert untuk data kualitatif akhirnya dapat diketahui bahwa secara meyakinkan guru dan siswa mengaku puas dan bisa menerima simulator CNC dipakai sebagai media pembelajaran di laboratorium. Sementara itu dengan uji kesamaan µ diketahui bahwa dengan simulator CNC mampu menaikan prestasi akademik (nilai tes) sebesar 30% untuk siswa dan 13.3% untuk guru. Dan dari aspek keuangan ternyata penggunaan simulator CNC mampu menekan biaya operasional laboratorium sebesar 95.8%. Kata kunci: laboratorium, simulator CNC, SMK pinggiran, keterbatasan finansial
ANALISIS DAMPAK PARTISIPASI PEREMPUAN DALAM USAHA SEKTOR INFORMAL TERHADAP PEMBERDAYAAN PEREMPUAN BERDASARKAN KOEFISIEN KONTINGENSI CRAMER Daru D., Albertus; Irawati, Desrina Yusi
Heuristic Vol 14 No 02 (2017)
Publisher : Fakultas Teknik Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/he.v14i02.1176

Abstract

This research was conducted to find the changing phenomenon in women informal business actors that impact on women empowerment in Surabaya area by using cross sectional and Cramer’s contingency coefficient. The tools of women empowerment used are decision making in home economics, economic resilience, and mobility. The results of the questionnaires tell us that women had an important role in decision-making in home improvement, household expenses, secondary needs expenditure, bank loans, and children's schools, but the mobility level was still low. The results of cross-sectional analysis and Cramer’s contingency coefficient analysis known that women with relatively equal and or greater income compared to husband, have more role in household economic problem decision making compared to them who have relatively lower income. In addition, the expectancy value of women with economic resilience have lower household mobility. Keywords: female empowerment, informal effort, cross sectional, Cramer’s contingency coefficient

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