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IJCAS (International Journal of Creative and Arts Studies)
Published by Institut Seni Indonesia Yogyakarta
ISSN : 2339191X     EISSN : 24069760     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Recently, the value of arts studies in higher education level is often phrased in enrichment terms- helping scholars find their voices, and tapping into their undiscovered talents. IJCAS focuses on the important efforts of input and output quality rising of art education today through the experiences exchange among educators, artists, and researchers with their very own background and specializations. Its primary goals is to promote pioneering research on creative and arts studies also to foster the sort of newest point of views from art field or non-art field to widely open to support each other. The journal aims to stimulate an interdisciplinary paradigm that embraces multiple perspectives and applies this paradigm to become an effective tool in art higher institution-wide reform and fixing some of biggest educational challenges to the urban imperative that defines this century. IJCAS will publish thoughtprovoking interdisciplinary articles, reviews, commentary, visual and multi-media works that engage critical issues, themes and debates related to the arts, humanities and social sciences. Topics of special interest to IJCAS include ethnomusicology, cultural creation, social inclusion, social change, cultural management, creative industry, arts education, performing arts, and visual arts.
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Articles 5 Documents
 1 
Search results for , issue "Vol 11, No 2 (2024): December 2024" : 5 Documents clear
A Critical Literature Review of Mediatization of Art on Instagram Tunnikmah, Nadiyah; Irawanto, Budi; Hujatnika, Agung
IJCAS (International Journal of Creative and Arts Studies) Vol 11, No 2 (2024): December 2024
Publisher : Graduate School of Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ijcas.v11i2.11323

Abstract

A critical review of the literature was conducted to investigate the mediatization of art on Instagram. Finding out about fine art on Instagram through empirical studies, identifying knowledge gaps, and possible future developments can all be done by conducting a critical literature review. To search for the required articles, Boolean operators (AND, OR, NOT) are used by combining and filtering search terms effectively. The main databases were searched using the following terms: (“art” OR “visual arts” OR “contemporary art”) AND (“Instagram” OR “Instagram Art”) AND (“Mediatization” OR “art” OR “Visual Arts”). Databases used include Scopus, JSTOR, Google Scholar. From the search, 198 references were obtained, after checking the relevance it was decided that 24 articles were worthy of being used as references in a critical literature review. Based on observations of previously existing literature, this literature can be categorized into three parts, namely: Instagram as a data source and analyzing the visual form of uploads, Study of arts on Instagram, Study of mediatization of fine arts on Instagram.Tinjauan Pustaka Kritis Mediatisasi Seni di Instagram Abstrak Tinjauan kritis terhadap literatur dilakukan untuk menyelidiki mediatisasi seni di Instagram. Mencari tahu tentang seni rupa di Instagram melalui kajian empiris, mengidentifikasi kesenjangan pengetahuan, dan kemungkinan perkembangan di masa depan, semuanya dapat dilakukan dengan melakukan tinjauan literatur kritis. Untuk mencari artikel yang dibutuhkan, digunakan operator Boolean (AND, OR, NOT) dengan menggabungkan dan memfilter istilah pencarian secara efektif. Basis data utama dicari menggunakan istilah berikut: (“seni” ATAU “seni visual” ATAU “seni kontemporer”) DAN (“Instagram” ATAU “Seni Instagram”) DAN (“Mediatisasi” ATAU “seni” ATAU “Seni Visual” ). Database yang digunakan antara lain : Scopus, JSTOR, Google Scholar. Dari penelusuran diperoleh 198 referensi, setelah dilakukan pengecekan relevansi diputuskan 24 artikel layak dijadikan rujukan dalam tinjauan pustaka kritis. Berdasarkan pengamatan terhadap literatur-literatur yang telah ada sebelumnya, maka literatur ini dapat dikategorikan menjadi tiga bagian, yaitu: Instagram sebagai sumber data dan menganalisis bentuk visual unggahan, Kajian seni rupa di Instagram, Kajian mediatisasi seni rupa di Instagram.
Animistic Practices in the Production of Indigenous Visual Arts in the Bussie Traditional Area, Ghana Kombui, Babaaradio; Asante, Eric Appau; Adom, Dickson; Padditey, Eugene
IJCAS (International Journal of Creative and Arts Studies) Vol 11, No 2 (2024): December 2024
Publisher : Graduate School of Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ijcas.v11i2.12725

Abstract

The concept of the supreme deity delegating power to lesser spirits and quasi-mythological deities has been part of the esteemed worldview of the Sissala ethnic society. As such, animistic practices and strict observance of taboo systems permeate in the production of indigenous visual artefacts that served as receptacles and offerings for the deities and spirits believed to rule the cosmos and human affairs among the Sissala of the Bussie traditional area. The indigenous arts were practiced by specialized village guilds and the skills are passed on to the younger generation through hereditary and apprenticeship. This phenomenological study rooted in the qualitative research was conducted within one year from June 2021 to August 2022. Data were garnered via interviews, focus group discussions, and observations from 30 study participants who were selected via purposive and snowballing sampling designs, consisting of 18 master-artists, and 12 non-craft professionals. The study revealed the remarkable history and animistic practices in the acquisition of materials and preparation of tools and equipment for the production of the indigenous visual arts. The study contends that the indigenous arts of the Sissala ethnic society are culture-specific and are inseparable from worldviews of the people. Praktik Animistik dalam Produksi Seni Visual Asli di Area Tradisional Bussie, Ghana AbstrakKonsep tentang dewa tertinggi yang mendelegasikan kekuasaan kepada roh-roh yang lebih rendah dan dewa-dewa semi-mitologis telah menjadi bagian dari pandangan dunia yang dihormati dalam masyarakat etnis Sissala. Oleh karena itu, praktik animisme dan kepatuhan ketat terhadap sistem tabu meresap dalam pembuatan artefak visual tradisional yang berfungsi sebagai wadah dan persembahan untuk dewa-dewa dan roh-roh yang diyakini mengatur kosmos dan urusan manusia di antara masyarakat Sissala di wilayah tradisional Bussie. Seni tradisional ini dipraktikkan oleh kelompok pengrajin desa yang khusus, dan keterampilannya diwariskan kepada generasi muda melalui jalur keturunan dan sistem magang. Studi fenomenologis yang berakar pada penelitian kualitatif ini dilakukan selama satu tahun, dari Juni 2021 hingga Agustus 2022. Data dikumpulkan melalui wawancara, diskusi kelompok terfokus, dan observasi dari 30 partisipan yang dipilih melalui desain sampling purposif dan snowballing. Partisipan terdiri dari 18 seniman ahli dan 12 profesional non-pengrajin. Studi ini mengungkap sejarah yang luar biasa serta praktik animisme dalam pengadaan bahan dan persiapan alat serta peralatan untuk produksi seni visual tradisional. Studi ini menegaskan bahwa seni tradisional masyarakat etnis Sissala bersifat spesifik budaya dan tidak terpisahkan dari pandangan dunia masyarakatnya.
Developing Strategies for Building a Tone of Voice for Brands in Southeast Asia Padres Gonzalez, Miquel
IJCAS (International Journal of Creative and Arts Studies) Vol 11, No 2 (2024): December 2024
Publisher : Graduate School of Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ijcas.v11i2.13605

Abstract

This paper explores the strategies necessary for creating an effective tone of voice for brands with a regional presence in Southeast Asia. Considering the diverse cultural, ethnic, and religious landscape, the study emphasizes the importance of understanding linguistic nuances, audience segmentation, aspirational values, and political contexts to craft brand messages that resonate with local consumers. Through a mixed-methods approach that includes qualitative interviews, focus groups, and quantitative surveys, the research identifies key cultural and linguistic factors influencing brand communication in countries such as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The findings reveal that preferences for tone vary significantly across countries, with a general preference for formal tones in Malaysia and Thailand, while humor resonates more in the Philippines and Vietnam. Additionally, religious and aspirational values strongly influence brand perception, particularly in Indonesia and Malaysia. Overall, the results suggest that a flexible and culturally sensitive approach is essential for successful brand communication in this region. The paper also discusses the challenges and opportunities of managing linguistic diversity and provides practical guidelines for developing a brand tone of voice that can be effectively applied across different markets. By incorporating insights on how to address various audience segments and religious considerations, the study aims to equip brand managers with the tools needed to build a cohesive and resonant brand identity in Southeast Asia. Mengembangkan Strategi untuk Membangun Nada Suara bagi Merek di Asia TenggaraAbstrak Makalah ini mengeksplorasi strategi yang diperlukan untuk menciptakan nada suara yang efektif bagi merek-merek dengan kehadiran regional di Asia Tenggara. Mengingat keragaman budaya, etnis, dan religi, studi ini menekankan pentingnya memahami nuansa linguistik, segmentasi audiens, nilai-nilai aspiratif, dan konteks politik untuk merumuskan pesan merek yang dapat beresonansi dengan konsumen lokal. Melalui pendekatan metode campuran yang mencakup wawancara kualitatif, kelompok fokus, dan survei kuantitatif, penelitian ini mengidentifikasi faktor budaya dan linguistik kunci yang memengaruhi komunikasi merek di negara-negara seperti Indonesia, Malaysia, Filipina, Singapura, Thailand, dan Vietnam. Temuan menunjukkan bahwa preferensi untuk nada bervariasi secara signifikan di berbagai negara, dengan preferensi umum untuk nada formal di Malaysia dan Thailand, sementara humor lebih beresonansi di Filipina dan Vietnam. Selain itu, nilai-nilai religius dan aspiratif sangat memengaruhi persepsi merek, terutama di Indonesia dan Malaysia. Secara keseluruhan, hasilnya menunjukkan bahwa pendekatan yang fleksibel dan sensitif terhadap budaya sangat penting untuk komunikasi merek yang sukses di kawasan ini. Makalah ini juga membahas tantangan dan peluang dalam mengelola keragaman linguistik dan memberikan pedoman praktis untuk mengembangkan nada suara merek yang dapat diterapkan secara efektif di berbagai pasar. Dengan memasukkan wawasan tentang cara mengatasi berbagai segmen audiens dan pertimbangan religius, studi ini bertujuan untuk membekali manajer merek dengan alat yang diperlukan untuk membangun identitas merek yang kohesif dan beresonansi di Asia Tenggara.
Transgression of Desire in Erotica Based on the Psychoanalysis of Jacque Lacan and George Bataille Tuwio, Namuri Migo; Djohan, Djohan; Harsanto, Prayanto Widyo
IJCAS (International Journal of Creative and Arts Studies) Vol 11, No 2 (2024): December 2024
Publisher : Graduate School of Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ijcas.v11i2.13974

Abstract

This study aims to develop a new discourse of eroticism based on the experience of sexual fantasy as an effort to find "self-meaning" through the practice of creating works of art. So far, the concept of eroticism is still widely misunderstood as a taboo that is narrowly interpreted as a reflection of sexuality through works of art, thus creating a negative impression and contradicting the values that develop in society. Eroticism contains a great essence as a concept that can bring the paradigm of sexuality to a different level. The psychoanalytic perspective, the theory of the Four Discourses, the Graph of Desire, and George Bataille's Transgression theory support synthesizing the new concept of eroticism as a manifestation of desire in fantasy. This is related to efforts to strengthen self-conceptualization of the sensation of fear of cruelty due to a strong association with transgressive behavior and longing for the fulfillment of a sense of loss. As a tool in realizing the above research, the Practice-led Research (PLR) Method is used, namely research driven by the practice of creating art, which is a way to systematically reflect and evaluate in creating works. Thus, creating works is carried out simultaneously in stages and back and forth. The results of this study are in the form of installation art, and illustration-augmented reality as a medium for manifesting the sensation of erotic experience (sexual fantasy). Based on the study conducted, three critical things were concluded as research findings: first, erotica can be used as a medium to reflect erotic experiences; second, the method of creating "Erotika Fantasiana" involves the experience of sexual fantasy as the main material object; the third, sexual fantasy that is full of the concept of transgression, experiencing pain, and efforts to restore "loss" of self-esteem through the fulfillment of the object of desire is an important element in the concept of "Erotika Fantasiana". Transgresi Hasrat dalam Erotika Berdasarkan Psikoanalisis Jacque Lacan dan George Bataille Abstrak Penelitian ini bertujuan untuk mengembangkan wacana baru erotisme berdasarkan pengalaman fantasi seksual sebagai upaya menemukan “makna diri” melalui praktik penciptaan karya seni. Selama ini konsep erotisme masih banyak disalahpahami sebagai hal tabu yang secara sempit dimaknai sebagai refleksi seksualitas melalui karya seni, sehingga menimbulkan kesan negatif dan seolah bertentangan dengan nilai-nilai yang berkembang di masyarakat. Padahal erotisme memuat esensi besar sebagai konsep yang mampu membawa paradigma seksualitas di tataran yang berbeda. Perspektif psikoanalisis, teori Empat Wacana, Graph of Desire, serta teori Transgresi George Bataille digunakan untuk mendukung pembentukan sintesis atas konsep baru erotisme sebagai perwujudan hasrat dalam fantasi. Hal ini terkait dengan upaya penguatan akan perseptualisasi diri pada sensasi ketakutan terhadap kekejaman sebagai akibat dari asosiasi yang kuat dengan perilaku transgresif serta kerinduan terhadap pemenuhan rasa kehilangan. Sebagai alat dalam mewujudkan penelitian di atas, digunakan metode Practice Led Research (PLR) yakni penelitian yang didorong oleh praktik penciptaan seni, merupakan cara untuk melakukan representasi sensasi pengalaman sublum dan mengevaluasinya secara sistematis sebagai serangkaian proses penciptaan karya seni. Dengan demikian, proses penciptaan karya dilakukan secara bertahap dan ulang alik secara bersamaan. Hasil penelitian ini berupa karya seni instalasi, lenticular, videografi, serta ilustrasi-augmented reality sebagai medium representasi sensasi pengalaman erotisme (fantasi seksual). Berdasarkan studi yang dilakukan, disimpulkan tiga hal penting sebagai temuan penelitian: pertama, erotika dapat digunakan sebagai medium untuk merepresentasikan sensasi pengalaman erotis; kedua, metode penciptaan Erotika Fantasiana melibatkan pengalaman fantasi seksual sebagai objek material utama; ketiga, fantasi seksual yang sarat akan konsep transgresi, penghayatan rasa sakit, dan upaya pemulihan loss harga diri melalui pemenuhan objek hasrat menjadi unsur penting dalam konsep Erotika Fantasiana.
Transforming Curatorial Practices: The Role of AI and Blockchain in Shaping an Ethical Art-Science Paradigm for Public Policy Dartanto, A. Sudjud; Irawanto, Budi; Hujatnika, Agung
IJCAS (International Journal of Creative and Arts Studies) Vol 11, No 2 (2024): December 2024
Publisher : Graduate School of Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ijcas.v11i2.14388

Abstract

The integration of artificial intelligence (AI) and blockchain technology in curatorial practice offers transformative potential for managing, presenting, and distributing both traditional and digital art. This study explores how AI enhances curatorial processes through advanced data analysis and personalized visitor experiences. AI assists curators in organizing collections and recommending artworks tailored to individual preferences, fostering greater engagement with dynamic, customized exhibitions. Blockchain technology, on the other hand, ensures the provenance of decentralized artworks, guaranteeing authenticity and transparency. It addresses issues like counterfeiting, ownership disputes, and secure transactions, while supporting artists through smart contracts that ensure equitable compensation. However, ethical concerns remain. These include biases in AI algorithms, intellectual property challenges in decentralized NFT platforms, and limited digital access for marginalized artists. Academic studies and case analyses underscore these challenges and advocate for collaboration among curators, artists, technologists, and policymakers. This approach seeks to resolve ethical dilemmas, promote inclusivity, and maintain cultural integrity in implementing these technologies. The study emphasizes the need for public policy frameworks to regulate AI and blockchain, ensuring fair compensation and equitable access to their benefits while safeguarding cultural values. By addressing these concerns, these technologies can unlock new possibilities for the art world. Transformasi Praktik Kuratorial: Peran AI dan Blockchain dalam Membentuk Paradigma Seni-Sains yang Etis untuk Kebijakan Publik Abstrak Integrasi kecerdasan buatan (AI) dan teknologi blockchain dalam praktik kuratorial menawarkan potensi transformatif untuk mengelola, menyajikan, dan mendistribusikan seni baik tradisional maupun digital. Studi ini mengeksplorasi bagaimana AI meningkatkan proses kuratorial melalui analisis data yang mutakhir dan pengalaman pengunjung yang dipersonalisasi. AI membantu kurator dalam mengatur koleksi dan merekomendasikan karya seni yang disesuaikan dengan preferensi individu, mendorong keterlibatan yang lebih besar dengan pameran yang dinamis dan disesuaikan. Di sisi lain, teknologi blockchain memastikan asal-usul karya seni yang terdesentralisasi, menjamin keaslian dan transparansi. Teknologi ini mengatasi masalah seperti pemalsuan, sengketa kepemilikan, dan transaksi yang aman, serta mendukung para seniman melalui kontrak pintar yang memastikan kompensasi yang adil. Akan tetapi, masalah etika tetap ada. Ini termasuk bias dalam algoritma AI, tantangan kekayaan intelektual dalam platform NFT yang terdesentralisasi, dan akses digital yang terbatas untuk seniman yang terpinggirkan. Studi akademis dan analisis kasus menggarisbawahi tantangan-tantangan ini dan mengadvokasi kolaborasi di antara kurator, seniman, ahli teknologi, dan pembuat kebijakan. Pendekatan ini berusaha untuk menyelesaikan dilema etika, mempromosikan inklusivitas, dan menjaga integritas budaya dalam mengimplementasikan teknologi ini. Studi ini menekankan perlunya kerangka kerja kebijakan publik untuk mengatur AI dan blockchain, memastikan kompensasi dan akses yang adil terhadap manfaatnya sambil menjaga nilai-nilai budaya. Dengan mengatasi masalah ini, teknologi ini dapat membuka peluang baru bagi dunia seni.

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