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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
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Articles 10 Documents
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Search results for , issue "Vol. 9 No. 2 (2018): Binus Business Review" : 10 Documents clear
The Impact of Consumer Animosity on Purchase Unwillingness in a Boycott of Sari Roti Usep Suhud
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4060

Abstract

This research was conducted in response to a boycott towards a national bread brand. It was stimulated by a company disclosure in stating they had no relation to any political events in 2016. This research aimed to examine the impact of consumer animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. In total, 266 participants took part in this research using convenience sampling. Data were collected using an online survey. The data were analyzed using exploratory factor analysis and Structural Equation Model (SEM). This research finds that there is a significant impact of animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. Moreover, there is also a significant impact of product judgment on purchase willingness and boycott participation on purchase unwillingness.
Stock Prices Predicted by Bankruptcy Condition? Irawati Junaeni
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4103

Abstract

This research had two objectives. First, it determined the prediction of the method of Altman Z-Score whether it could classify banking positions, bankruptcy, or financial distress in the go-public bank in Indonesia Stock Exchange. Second, it was to know the influence of value position of Altman Z-Score on the stock price. The population was 84 banking company listed on the Indonesia Stock Exchange in 2010-2015. The sampling method was purposive sampling. Moreover, data analysis method used was a simple regression analysis. For data processing, it used software Eviews 8. The Z-Score calculations predict the potential bankruptcy of go-public bank in 2010-2015. All results show that Z-Score has the small score of 1,81. It can be said there is a potential bankruptcy. For t-test, it can be concluded that Z-Score has the positive and significant effect on the stock price. The ability of Z-Score values in explaining the stock price is 95,50% while the remaining 4,50% is influenced by other variables that are not analyzed in the research. With some weaknesses of Altman’s Z-Score model, this research has the implication for management bank. It improves the financial performance for the future to avoid opportunity bankruptcy prediction. The results show how the effect of bankruptcy on banking stock prices.
Does Exchange Rate Devaluation Affect Agricultural Output? Evidence from Nigeria Olubukoye Opeyemi Oye; Adedoyin Isola Lawal; Ann Eneogu; Joseph IseOlorunkanmi
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4139

Abstract

The purpose of this research was to examine the effect of exchange rate devaluation on agricultural output in Nigeria. This investigation used the available time series data of 30 years (1986-2016) from the Central Bank of Nigeria (CBN) Statistical Bulletin and the National Bureau of Statistics. Moreover, the real effective exchange rate was used as the proxy for currency devaluation and Consumer Price Index (CPI) was used as a proxy for inflation. Other variables were Agricultural Gross Domestic Product (AGDP), Price of Export (PEXP), and Real Agricultural Exports (RAEXP). The research through the Augmented Dickey Fuller (ADF) and Philip Perron’s unit root tests find that the variables used in the model are integrated in the same order. Using the Johansen’s cointegration test results show that the variables are cointegrated. The results of the Vector Error Correction Model (VECM) indicates that a percent increase in the Real Effective Exchange Rate (REER), a proxy for devaluation. It will lead to a decrease in gross agricultural output. This implies that total agricultural output responds negatively to exchange rate devaluation. The result of the causality test by Toda and Yamamoto reveals that a unidirectional causality exists between real effective exchange rate and price of exports. This shows that a significant relationship exists between exchange rate devaluation and gross exports earnings. It reveals that the past values of the price of exports can be used to predict the current values of agricultural output.
The Characteristics of Chinese Tourists in Indonesia and Its Performance in 2013−2017 Muhammad Iqbal Rosyidi
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4240

Abstract

This research aimed to identify the characteristics and performance of Chinese tourists in Indonesia. To understand the characteristics of Chinese tourists, data were obtained from Passenger Exit Survey (PES) in 2016. Meanwhile, to know the performance of Chinese tourists, data were derived from monthly reports of Inbound Tourist Arrival from 2013-2017. Data and information were mostly obtained through literature studies and unstructured interviews with stakeholders and researchers at the Ministry of Tourism. This research finds several characteristics of Chinese tourists in Indonesia. Most of them are between 25-44 age group and work as professionals, managers, and employees. They like to come in groups with around seven days of stay. Moreover, they choose star hotels as the primary choice for accommodation. On average, they spend USD1.018 during their visit to Indonesia. Most of them get information about Indonesian tourism and destinations from friends/family and social media. However, the number of Chinese tourist to Indonesia has doubled in the last four years. The high penetration of the Chinese tourists takes place in Bali while the massive growth occurs in Manado.
Impact of Microfinance Banks on Micro and Small Enterprises in Ogun State, Nigeria Richard O. Akingunola; Enitan O. Olowofela; Lateef Yunusa
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4253

Abstract

This research investigated the impact of microfinance on Micro and Small Enterprise (MSE) in Ogun State, Nigeria. There were two research problems. First, it was whether microfinance bank (financial intermediation services) assists MSEs in Ogun State, Nigeria. Second, it was whether microfinance banks assist MSEs in improving the volume of trade they engaged in Ogun State, Nigeria. The purposive and stratified sampling method was used. The survey obtained 408 respondents in MSEs in Ogun State. The research problems were tested with simple regression analysis. Findings from the first problem show that there is a negative relationship between intermediary financial services (credit disbursement) and MSEs. The second finding also shows there is a positive relationship between microcredit and business expansion. The research concludes that businesses that access microcredit have grown averagely regarding business expansion. Therefore, it is recommended that microfinance banks should increase the size of loan and interest charged to MSEs, so they have enough funds to finance their operations. The researchers further recommend that government should review the activities of microfinance institutions.
Product and Service Quality Analysis: An Empirical Study of Customer Satisfaction in a Bakery Aina Nindiani; Mohammad Hamsal; Humiras Hardi Purba
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4257

Abstract

This research aimed to analyze the performance of a bakery located in Bekasi from the customer satisfaction on product and service quality. The method applied was Importance-Performance Analysis (IPA). IPA was conducted to determine the status of indicators related to product and service quality. It was to provide input to management in taking strategic actions. The sample size was 127 respondents. The used technique was non probability sampling. The results reveal that the priority of improvement is the taste indicator for product quality. On the other side, courtesy indicator is the priority for service quality that occupies position in Quadrant A. Hence, the bakery should emphasize those indicators as improvement priorities.
Financial Sector Reforms and Economic Growth: Evidence from Nigeria Enitan O. Olowofela; Edward Adedoyin Adebowale; Ayoola Quadri Adejonwo
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4359

Abstract

This research analyzed the impact of financial reforms on economic growth in Nigeria. The scope of this research covered the period between1986– 2016.This period was chosen because liberalization of Nigeria financial sector began in 1986 with the introduction of Structural Adjustment Programme (SAP), which policy thrust included deregulation of interest rates. Secondary data were collected from Central Bank of Nigeria statistical bulletin and National Bureau of Statistics publications. This research used econometrics analysis. Ordinary Least Squares (OLS) technique and Cochrane Orcutt iterative method were used to analyze the data. The results show that implemented financial reforms during the period has positive impact on economic growth. This research recommends that government should enhance financial reforms and macroeconomic stability and be sensitive to the behavior of interest rates especially, lending rates for overall economic growth in the country.
Analytical Hierarchy Process to Evaluate Supplier Performance in Timber Industry Shelvy Kurniawan; Bayu Septian Nugraha; Prima Yolanda
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4404

Abstract

This descriptive and cross - sectional research was conducted to determine the priority criteria in supplier selection and the best supplier for Timber Industry as the unit of analysis. Data were collected through interview and questionnaire with the operational Manager of the company. The analysis method used was Analytical Hierarchy Process (AHP) that could assist decision making with criteria, sub-criteria, and several alternatives that had been determined by the company. The researchers find that there are four criteria which become the consideration in selecting supplier those are price, product, service, and delivery. From the analysis, it is foundthat the company should prioritize price compared to other criteria in selecting the supplier. Meanwhile, the other criteria (product, delivery, and service) sequentially become the second, third, and fourth priority criteria in selecting the suppliers. The other result of this research is the company can find the order of the best suppliers which can be recommended to the company.
The Effect of Digital Marketing Implementation through Location Based Advertising on Customer’s Purchase Intention Ivan Wibisurya
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4618

Abstract

There were two objectives of the research, those were to find out the effects of Location Based Advertising (LBA) on customer’s attitude and purchase intention. Furthermore, this research sought the enhancement effect of timing in several features on the customer’s attitude toward LBA and purchase intention. The features used were the content appeal, interactivity, control, attitude toward advertising in general, customization, and intrusiveness. This research was a conclusive study with descriptive design. Data collection was done by offline survey with 160 respondents who had ever received LBA in two different conditions. Meanwhile, data analysis was conducted using Structural Equation Modelling (SEM). The research shows several results. First, content appeal, control, and customization have significant and positive effects on attitude toward LBA. Second, attitude toward LBA has significant and positive effect on customer’s purchase intention. Third, timing enhances the positive effect of customization on attitude toward LBA. Last, timing also enhances the positive effect of attitude toward LBA oncustomer’s purchase intention.
Impact of E-Service Quality and Customer Value on Customer Satisfaction in LocalBrand Sevenpri Candra; Mita Juliani
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4650

Abstract

This research aimed to investigate the impact of e-service quality and customer value on customer satisfaction. This research was descriptive-associative in which researcher described not only the value of research variables but also the influence or relationship between independent variables and the dependent variable. A survey on e-marketplace of online fashion local brand in Indonesia was conducted. Using purposive sampling, the researcher distributed questionnaires to buyers or customers on the LocalBrand (LB) website, and 150 questionnaires were analyzed. Partial Least Square (PLS) was used as the statistic method for analyzing the research model. The results show that customer value has a significant influence on the customer satisfaction. However, e-service quality does not have a significant influence on customer satisfaction.

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