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Prodi Magister Pariwisata, Gedung Sekolah Pascasarjana, Universitas Pendidikan Indonesia, Jl Dr. Setiabudhi 229 Bandung, 40154
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INDONESIA
Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol 1, No 1 (2011)" : 5 Documents clear
STRATEGI PERENCANAAN DAN PENGEMBANGAN OBJEK WISATA (STUDI KASUS PANTAI PANGANDARAN KABUPATEN CIAMIS JAWA BARAT) Hidayat, Marceilla
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1879

Abstract

Tourism can be defined as a whole activity by people who do traveling to stay in one place out of the daily activities for not more than one year for leisure, business, and other purpose. Ecotourism as mentioned on UU No.9 year 1990, article 16 as an objects groups for an attractive tourism can be defined as a unique travel at national park, forest and nature tourism. Bay tourism and marine tourism is a part of Ecotourism. Marine tourism development in general is an effort for developing and using tourism object and marine tourism in Indonesian sea. The consumers behavior patterns from the tourist, they are not focus on leisure enjoying sun, sea and sand but change to higher tourism, that is enjoying the product or cultural creation and heritage. Than nature or ecotourism from one place to other country. This change need to be taken care with a lot of development tourism product also promotion on government and self investor. Marine tourism activities will need a big investment, condition, and law. To handle all this complex problems with optimal, will need to arrange regulation in order using the potential of the sea for tourism activities in marine tourism development. Indonesia so rich with marine assets that can be use or oriented, so that the marine tourism development paradigm must be handle soon with the regulation from all parties, to explore all marine tourism potential through strategic planning with obeying the save principal.
KUALITAS PELAYANAN MUSEUM GEOLOGI BANDUNG: SUATU STUDI MENGENAI PERSEPSI WISATAWAN DOMESTIK Noor, Any; Karwina, Wiwin
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1880

Abstract

Geological Museum, Bandung is an educational and historical tourist attraction that mostly visited by student. As tourist attraction, Geological Museum should deliver good services in order to satisfy tourists. In order to understand the tourist perception about service quality in Geological Museum, this study aim to explore the tourist perception about service quality delivered at Geological Museum. Five dimensions of service quality which are reliability, responsiveness, empathy, assurance and tangible were asked to 127 respondents through questionnaire at Geological Museum, Bandung. Findings indicate that responsiveness dimension is the lowest point of service quality and tangible is at the highest point, although result of both dimensions is at medium level. In overall, tourist perception about Geological Museum service quality is at medium level and has the potential to be good in services.
PENGARUH SENSE DALAM EXPERIENTIAL MARKETING TERHADAP BRAND EQUITY PEMANDIAN AIR PANAS CIWALINI-CIWIDEY KABUPATEN BANDUNG (Survei Pada Pengunjung Pemandian Air Panas Ciwalini-Ciwidey Kab. Bandung) Novalita, Dewi Pancawati; Nurhayati, Lilis; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1881

Abstract

South Bandung is one of the districts in West Java province which offers nature tours and much in demand as a travel destination for people from various regions, especially during the weekend, one of which is the Hot Water Bathing Ciwalini-Ciwidey. Hot Water Bathing Ciwalini have contributed to the development of tourism Bandung regency, but in the year 2008 Bathing Water Heat Ciwalini traffic decreased by 2.2%. This is expected because of the level of brand equity Ciwalini Hot Water Bathing, because of declining traffic levels indicated in the brand equity Hot Water Bathing Ciwalini the less powerful. Therefore Ciwalini Hot Water Bathing should consider implementation of the sense in the experiential in order to improve brand equity Ciwalini Hot Water Bathing. In connection with these two research studies conducted on the influence of sense and feel of experiential marketing on brand equity Ciwalini Hot Water Baths. Problem studied is how the response to visitors on the implementation sense, how the responses regarding the implementation of visitor feel, how visitors respond to the brand equity Hot Water Bathing Ciwalini how the influence of a sense of brand equity Hot Water Bathing Ciwalini how the influence of a sense of brand equity Ciwalini Hot Water Bathing. As the population in this study are visitor Hot Water Bathing Ciwalini-Ciwidey Kab. Bandung. The sampling technique is a systematic random sampling. The method used was survey explanatory. The data used are primary data and secondary data. Analysis technique used is the regresion analysis. Hypothesis testing results indicate that the sense of the experiential marketing significant influence on brand equity Ciwalini Hot Water Baths.
PEMBENTUKAN CITRA TAMAN REKREASI DKI JAKARTA SEBAGAI GREEN CITY MELALUI KUALITAS PENYAMPAIAN JASA DAN VALUECREATION (STUDI PADA PARA PENGUNJUNG TAMAN-TAMAN REKREASI DI DKI JAKARTA) Wibowo, Lili Adi
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1877

Abstract

Walaupun DKI Jakarta menempati ururtan ke 2 tertinggi sebagai daya saing destinasi pariwisata di Indonesia setelah Bali, namun citra Taman Rekreasi DKI Jakarta sebagai sarana pelestarian lingkungan di wilayah DKI mendapatkan penilaian yang sangat rendah. Rendahnya citra taman rekreasi di DKI Jakarta diduga disebabkan oleh penyampaian kualitas jasa yang meliputi: fasilitas layanan (kelengkapan, kenyamanan fasilitas yang tersedia di obyek wisata sesuai dengan keinginan konsumen) serta layanan personal (sikap dan behavior petugas taman rekreasi dalam memberikan layanan kepada konsumen) dan penciptaan nilai pelanggan (value creation) obyek wisata yang dirasakan pengunjung relatif masih kurang terhadap obyek wisata pesaing. Melalui penelitian ini akan dikaji bagaimana pengaruh kualitas penyampaian jasa dan value creationtaman rekreasi di DKI Jakarta terhadap pembentukan citra taman rekreasi DKI Jakarta sebagai green city. Metode penelitian yang digunakan yaitu metode descriptive dan explanatory survey dengan ukuran sampel sebanyak 480 pada pengunjung taman rekreasi di Jakarta yaitu Taman Mini Indonesia Indah, Taman Impian Jaya Ancol dan Taman Margasatwa Ragunan yang diambil secara proposional melalui wawancara, observasi, angket, serta dokumentasi. Sedangkan teknik analisis data yang digunakan adalah Structural Equation Model dengan program Lisrel. Hasil penelitian menunjukkan bahwa variabel kualitas penyampaian jasa dan value creation memberikan pengaruh yang signifikan kepada pembentukan citra Taman Rekreasi DKI Jakarta sebagai Green City. Faktor pembentuk terbesar dari pembentukan citra Taman Rekreasi DKI Jakarta dipengaruhi oleh variabel value creation dibandingkan kulitas jasa pelayanan. Temuan empirik yang menarik lainnya bahwa faktor pembentuk kualitas pelayanan mendapatkan penilaian positif seperti memiliki keunggulan konsep yang unik, menarik, mudah dikenal, memberikan pengalaman, berpotensi besar untuk dikunjungi wisnus dan wisman, memiliki karyawan yang dapat memberikan informasi yang dibutuhkan. Sedangkan penilaian negatif berupa pengaturan fasilitas kurang memudahkan pengunjung menemukan apa yang dibutuhkan, tidak memberikan kenyaman untuk dikunjungi oleh orang tua perhatian karyawan secara individu dirasakan kurang dan fasilitas-fasilitas khusus (information center, penjaga pantai, tempat belanja yang nyaman, dan lain-lain) dirasakan kurang. Pada variabel value creation ditemukan bahwa faktor keamanan dan kemudahan menjangkau taman rekreasi perlu mendapatkan perhatian dari pengelola. Sedangkan citra taman rekreasi yang tertanam di benak pengunjung, apabila taman rekreasi dapat menciptakan kepuasan melalui kualitas layanan yang diberikan dan kejelasan identitas taman rekreasinya.
PENGARUH STRATEGI POSITIONING MUSEUM TERHADAP KUNJUNGAN WISATA EDUKASI DI KOTA BANDUNG (SURVEY SEGMEN PASAR GENERASI Y) Gaffar, Vanessa
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1878

Abstract

Bandung has many heritage buildings and museums that can be very attractive to tourists. Nowadays, many heritage buildings, especially museums are developed to cater the needs of students and youngster to improve their knowledge. Hence, visiting museum and many other heritage buildings become activities in edu-tourism. Youngster and students are those in the segment of Genration Y that are targeted by museum. The characteristics of Gen-Y is that they like something new and very update with the newes technology. This Characteristic are really on the opposite sites of the appearance of museum that contains history and heritage of the past. Hence, the museums as a heritage objects should develop good positioning strategy in attracting those segment. This research focus on the evaluation of positioning strategy that is implemented by some museums in Bandung city and its influence to thedecision making in visiting edu-tourism sites. The dimensions of positioning strategy consist of value, uniquenessm credibility, sustainability, and suitability. The result shows that the positioning strategy has significant influence to the tourist decision making The most significant value is on the “sustainability” or the preference tendency of a museum to be exist in the long term.

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