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All Journal JURNAL SAINS PEMASARAN INDONESIA Media Wisata Tourism & Hospitality Essentials Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Planoearth International Journal of Social Science and Business Journal of Humanities and Social Studies Altasia : Jurnal Pariwisata Indonesia PEDAGOGIKA Jurnal Kepariwisataan Jurnal Industri Pariwisata Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Journal of Tourism Sustainability The Journal Gastronomy Tourism J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Journal of Tourism Education Saba : Journal of Tourism Research Pesona Pariwisata
Rini Andari, Rini
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PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN TIKET MASKAPAI PENERBANGAN DOMESTIK DI DAVINA TOUR AND TRAVEL GORONTALO Andari, Rini; Napu, Della Maghfira
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i1.2012

Abstract

Davina Tour and Travel is one of the travel agents in Gorontalo city which has over four years of experience, serving a variety of business market share in tour travel. From year to year the number of domestic airline ticket purchase is increasing. Every year the Tour and Travel Davina always target purchase amount must be heightened, but in the year 2013 to 2014 has decreased the number of domestic airline ticket purchases. Decreasing the amount of the airline ticket purchase in 2014 due to the wishes and needs of its customers and the fierce competition among travel agents in the city of Gorontalo, Davina Tour and Travel doing word of mouth (word of mouth promotion) as effort to increase the number of ticket purchase domestic airlines. This research aims to reveal the word of mouth and purchasing decisions as well as word of mouth influence on purchasing decisions. This type of this research using descriptive and verification, used explanatory survey method and cross sectional approach. Sample in this research were 100 respondents, travelers who purchase airline tickets for domestic flights in Davina Tour and Travel with the sampling technique used is simple random sampling. Data analysis technique used is multiple regression. The independent variable in this research is the word of mouth (X) consisting of cognitive content (X1), richness of content (X2) and the strength of delivery (X3) while the dependent variable is the purchasing decision (Y) which is composed of indicators product choice, brand choice, dealer choice, purchase timing, purchase amount and payment method. Tourist’s responses to word of mouth in Davina Tour and Travel considered sufficient high. Richness of content dimension to obtain the highest value whiles the cognitive content dimension to obtain the lowest value. Tourist’s responses on purchasing decisions in Davina Tour and Travel considered sufficient high. Indicators of brand choice to obtain the highest value and the number of purchase to obtain the lowest value. Based on SPSS 20.0 for Windows testing showed that simultaneous and partial effect between word of mouth and purchasing decisions. The advice for company is improving communication with the sender of the WOM message and expressed positive messages and attractive so as to generate interest message recipients to buy airline tickets for domestic flights in Davina Tour and Travel.
PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta) Desliana, Anasti; Gaffar, Vanessa; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i1.1984

Abstract

Tourism holds an important role as a major contribution for economy iof a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has tree sub variable are green value-Addition process, green management systems, and green products. Vvariable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest facors in green marketing is green products in Hotel Shangri-La Jakarta.
ANALISIS PENGARUH CUSTOMER SERVICE EXPERIENCE TERHADAP BEHAVIOR INTENTIONS (Survei pada Wisatawan Sebagai Tamu Individu yang Menginap di Sheraton Mustika Yogyakarta Resort and Spa) Syahid, Kendid; Andari, Rini; Abdullah, Taufik
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i2.1989

Abstract

Sheraton Mustika Yogyakarta Resort and Spa strive to provide good service to the‘’in touch’’ service oriented so that guests experience a memorable service. In order to get the guests who willing to stay longer, recommending and repurchasing, then Sheraton Mustika Yogyakarta conduct stratergi namely Star Customer Experience. The purpose of this research is to describe the customer service experience as the independent variable (X), describe of behavior intentions as the dependent variable (Y) and analyze the effect of customer service experience towards behavior intentions. The method used in this research is descriptive and verification due to this research is conducted less than one year so this research is a cross-sectional method. The sampling technique used is systematic random sampling with a sample of 100 first-timer guests. The data analysis technique used is multiple regression. The results showed that the highest score in customer service experience is the sub-variables for the assessment of empathy while the lowest is recognition. The highest valuation for the variables dimensions of behavior intentions is repurchasing intention while dimension of willingness to recommend is the lowest. Simultaneously customer service experience significantly influence on behavior intentions.
PENGARUH MUSEUM EXPERIENCE TERHADAP KEPUTUSAN BERKUNJUNG (Survei Pada Wisatawan Nusantara Yang Berkunjung di Museum Kereta Api Ambarawa) Melyanti, Elsa Dwi; Andari, Rini; Ridwanudin, Oce
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i1.1980

Abstract

Indonesia has a lot of economic potential, especially in tourism. Tourism has a definition as a people activity which travelling from one place to another, stay outside their ordinary environtment no more than one year to relax, leisure and another activity which not related to work. In order to run tourism activity properly, it require supporting facilities such as tourist attraction, hotels, restaurants, and travel agent. Semarang is the city with a high activity tourism activity, it seen from much variety of tourist attraction. And the most interesting tourist attraction in Semarang is museum. Museum Kereta Api Ambarawa is the most visited museum by the tourist, it has strategic location and has very complete and diverse museum collections. Museum Kereta Api Ambarawa implement museum experience strategy to increase tourists arrival. The purpose of this research was to look for the findings in museum experience implementation, decision to visit and the impact of museum experience to tourist decision. Object in this research is domestic tourists who visiting Museum Kereta Api Ambarawa. The type of research is descriptive and verification, and this research used explanatory survey method, with systematic random sampling technique, with the samples of 1000 respondents. Data analysis technique used multiple linear regression with SPSS 20 for windows software as a tools. Data collecting technique using interviews and surveys. The research findings that museum experience with Recreation (X1), Sociability (X2), Learning Experience (X3), Celebrate Experience (X4) dimention has an impact to tourist travelling decision which consisting of product selection, brand selection, distribution channel selection, visiting time decision, and payment method used.
PENGARUH CUSTOMER VALUE TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE DI GOLDEN FLOWER HOTEL BANDUNG (Survei Pada Tamu Bisnis di Golden Flower Hotel Bandung) Mustika, Gina Anggina; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i1.1995

Abstract

The development of the tourism sector in Indonesia has increasingly growth to the better way, for example MICE (meeting incentive, convention, and axibition). MICE is a part of the tourism industry today. Golden Flower Hotel Bandung is a four stars hotel in Bandung that provides a place to host MICE, with the hotel’s main goal is to get the value or positive perception from target business with appropriate targets. In 2013 Golden Flower Hotel Bandung meeting events decreased by 1,9%. The aim of this study was to obtain an overview of customer value and the decision to use meeting package and the influence on the decision to use meeting package at Golden Flower Hotel Bandung. This research used customer value as variables (X) which consist of emotional value, social value, quality/performance value and price/value of money. According to Sweeney and Soutar (Gery 2010:8), the dependent variable (Y) is the decision to use meeting package. This type of research is descriptive verification, and the using method was a survey with a systematic of random sampling, and the numbers are 50 companies as business guests at Golden Flower Hotel Bandung. For the data analysis technique and hypothesis testing, multiple regression technique was used in this research. The results showed that the sub variable social value has the highest influence towards the decision to use meeting package, because it has given good service to the guest’s business so they got memorable experience and has a value / positive perception about the Golden Flower Hotel Bandung.
PENGARUH SENSE DALAM EXPERIENTIAL MARKETING TERHADAP BRAND EQUITY PEMANDIAN AIR PANAS CIWALINI-CIWIDEY KABUPATEN BANDUNG (Survei Pada Pengunjung Pemandian Air Panas Ciwalini-Ciwidey Kab. Bandung) Novalita, Dewi Pancawati; Nurhayati, Lilis; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1881

Abstract

South Bandung is one of the districts in West Java province which offers nature tours and much in demand as a travel destination for people from various regions, especially during the weekend, one of which is the Hot Water Bathing Ciwalini-Ciwidey. Hot Water Bathing Ciwalini have contributed to the development of tourism Bandung regency, but in the year 2008 Bathing Water Heat Ciwalini traffic decreased by 2.2%. This is expected because of the level of brand equity Ciwalini Hot Water Bathing, because of declining traffic levels indicated in the brand equity Hot Water Bathing Ciwalini the less powerful. Therefore Ciwalini Hot Water Bathing should consider implementation of the sense in the experiential in order to improve brand equity Ciwalini Hot Water Bathing. In connection with these two research studies conducted on the influence of sense and feel of experiential marketing on brand equity Ciwalini Hot Water Baths. Problem studied is how the response to visitors on the implementation sense, how the responses regarding the implementation of visitor feel, how visitors respond to the brand equity Hot Water Bathing Ciwalini how the influence of a sense of brand equity Hot Water Bathing Ciwalini how the influence of a sense of brand equity Ciwalini Hot Water Bathing. As the population in this study are visitor Hot Water Bathing Ciwalini-Ciwidey Kab. Bandung. The sampling technique is a systematic random sampling. The method used was survey explanatory. The data used are primary data and secondary data. Analysis technique used is the regresion analysis. Hypothesis testing results indicate that the sense of the experiential marketing significant influence on brand equity Ciwalini Hot Water Baths.
Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.2, 2012 - 315 PENGARUH SHOPPING DESTINATION STRATEGY TERHADAP KEPUTUSAN BERKUNJUNG DI WISATA BELANJA MALL (Studi Banding pada Pengunjung Wisata Belanja Mall Kota Bandung yang terdiri dari Mall Cihampelas Walk dan Mall Paris Van Java) Mardiyana, Eva; Wibowo, Lili Adi; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1940

Abstract

Bandung is one of the main destinations as shopping malls tourism, such as Cihampelas Walk and Paris Van Java Mall. Cihampelas walk and Paris Van Java are not only providing places for family to do shopping, playing and culinary area. The presence of Cihampelas Walk and Paris Van Java Mall is expected to increase interest in visitors to visit the shopping malls in Bandung. But the lack of visitor’s interest to visit shopping malls in Bandung reflects a problem in shopping malls in Bandung so it needs some programs to increase visitor’s interest to visit by maximize the shopping destination strategy. This research objectives are to find out about the implemented shopping destination strategy, decision to visit, and the impact of shopping destination strategy to decision to visit and the difference of the implementation of shopping destination strategy to decision to visit in Cihampelas Walk and Paris Van Java Mall. The theory of shopping destination strategy is from Kotler and Armstrong. The research object is the visitors of Cihampelas Walk and Paris Van Java Mall. This research is using descriptive, comparative and verification research. The method is explanatory survey with stratified random sampling as sampling technique, 400 respondents (160 respondents in Cihampelas Walk and 240 respondents in Paris Van Java Mall). The data analysis technique is path analysis with SPSS 18 as the computer software. The data collection techniques are interviews, and questionnaire distribution. The finding of this research is there an impact of shopping destination strategy which consists of location, shopping venue design display layout on decision to visit. The dimension of shopping destination strategy which has the highest influence is shopping venue design and the one with the lowest influence is display layout. While the most appealing factor of decision to visit is the brand. Suggestion to these companies is to maximize its shopping destination strategy in order to increase the interest to visit shopping malls in Bandung.
PENGARUH VALUE BASED PRICING TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN REKREASI KOTA BUNGA CIANJUR (Survei terhadap Wisatawan Nusantara Taman Rekreasi Kota Bunga Cianjur) Silalahi, Apriani; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 2 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i2.1882

Abstract

Kabupaten Cianjur is one of regencies in West java has tourism potential can be relied, and the one of destination is Taman Rekreasi Kota Bunga. Taman Rekreasi Kota Bunga is a recreation area that offers a variety of tourist attraction with the unique feel for the tourist. The number of tourist visits on Taman Rekreasi Kota Bunga has increase from 2008 to 2010. Value based pricing is one of marketing strategy that can be used to increase the number of visit. In connection with these to research studies conducted on the influence value based pricing toward visiting decision Taman Rekreasi Kota Bunga. The purpose of this research is to find value based pricing influence visiting decisions to Taman Rekreasi Kota Bunga. Value based pricing consists of discounting, penetration pricing, value pricing, market segmen pricing. Technique of sampling is systematic random sampling. The method in that used in this research is explanatory survey by using ordinal scale. Analyze from this research use Path Analysis with a computer software tools SPSS 19.0. The result of this research is value based pricing influence significantly 86,6% and the rest influence other factors. Based on the result of statistical test results were obtained, there were four variables of value based pricing which had an influence on visiting decisions of discounting, penetration pricing, market segmen pricing and there was one variables that had no effect on visiting decisions was value pricing. That it can be concluded that direct discounting, penetration pricing, market segmen pricing strong influence the visiting decision on Taman Rekreasi Kota Bunga.
PENGARUH CUSTOMER EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI SAUNG ANGKLUNG UDJO (Survey Terhadap Wisatawan Nusantara yang Berkunjung ke Saung Angklung Udjo) Rahmi, Mildayani; Andari, Rini; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 2 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i2.5513

Abstract

Saung Angklung Udjo is one of the tourist destinations in Bandung city, which has a complete cultural workshop contains performances, handicraft centers of bamboo and bamboo musical instrument workshop. Tourist of Saung Angklung Udjo comes from outside West Java even abroad. The researcher did a pre-research to Indonesian tourists on their behavioral intention at Saung Angklung Udjo. The result indicated that there was low intention to visit the destination. Saung Angklung Udjo provides a different experience to tourists, which implementing a customer experience strategy that consists of the physical environment and social interaction. The purpose of this study was to obtain findings on customer experience as the independent variable which consists of the physical environment and the social interaction. Moreover, the behavioral intention as a dependent variable which consists of repurchase intention, premium price and word of mouth were studied. The type of research was a descriptive and verification, using a questionnaire as the instrument that distributed to 100 respondents through systematic random sampling technique. The data were analysed using a multiple regression techniques. The results indicated that there was a partial and simultaneous influence of customer experience for the tourist behavioral intention. The physical environment resembled in the musical instrument was perceived as a high value by the respondents. The hospitality of the employee as the social interaction dimension has also perceived well by the respondents.
MENINGKATKAN KEPUTUSAN BERKUNJUNG MELALUI SPECIAL EVENT DI MUSEUM KONPERENSI ASIA AFRIKA (Survei Pada Pengunjung Special Event Perjalanan 50 Tahun Gerakan Non Blok Museum Konperensi Asia Afrika) Fitriani, Maisa; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1974

Abstract

Pada tahun 2010 Kementerian Kebudayaan dan Pariwisata (Kementerian Pariwisata dan Ekonomi Kreatif) telah mencanangkan program Tahun Kunjung Museum (Visit Museum Year). Situs “Museumku” menyatakan program Tahun Kunjung Museum ini didukung berbagai kegiatan di museum seluruh Indonesia yang bertujuan untuk memperbesar jumlah pengunjung museum serta meningkatkan apresiasi dan kepedulian masyarakat terhadap warisan budaya bangsa. Gerakan ini bertujuan untuk membenahi peran dan posisi museum yang difokuskan pada aspek internal maupun eksternal. Aspek internal dalam bentuk revitalisasi fungsi museum dalam rangka penguatan pencitraan melalui pendekatan konsep manajemen yang terkait dengan fisik dan non fisik, serta bertujuan untuk mewujudkan museum di Indonesia yang dinamis dan berdayaguna sesuai dengan standar ideal pengelolaan dan pemanfaatan museum. Aspek eksternal difokuskan kepada konsep kemasan program dengan menggunakan bentuk sosialisasi dan kampanye pada masyarakat sebagai bagian dari stakeholder. Kota Bandung memiliki berbagai jenis museum sebagai wisata sejarah yang menjadi alternatif bagi wisatawan yang datang berkunjung. Dari sekian banyak museum yang ada di Kota Bandung salah satu museum yang menarik untuk dikunjungi adalah Museum Konperensi Asia Afrika. Keistimewaan museum ini antara lain sering diselenggarakannya berbagai kegiatan di museum yang diselenggarakan oleh pengelola. Ada beberapa faktor yang menjadi alasan mengapa peningkatan jumlah kunjungan Museum Konperensi Asia Afrika perlu dipertahankan bahkan harus tingkatkan lagi. Beberapa faktor tersebut antara lain sepanjang tahun 2007-2011 secara kualitatif persentase tingkat pertumbuhan pengunjung di Museum Konperensi Asia Afrika mengalami penurunan kecuali di tahun 2010, motivasi pengunjung yang umumnya dikarenakan tugas sekolah/ kuliah, juga masih menganggap Museum Konperensi Asia Afrika membosankan, yang terakhir adalah permasalahan museum di Indonesia yang mengganggap museum sebagai tempat yang angker dan menakutkan. Untuk mempertahankan tingkat kunjungannya program yang paling menonjol adalah penyelenggaraan special event di museum. Sebagaimana latar belakang di atas, maka diadakan penelitian mengenai special event dan keputusan berkunjung. Penelitian ini bersifat deskriptif dan verifikatif. Sampel yang diambil dalam penelitian ini adalah para pengunjung special event khususnya pengunjung pameran Perjalanan 50 tahun Gerakan Non Blok sebanyak 100 orang. Teknik sampling yang dilakukan adalah sistematic random sampling. Pengolahan data dilakukan dengan menggunakan pengujian statistik parametrik yaitu menggunakan rumus regersi sederhana melalui bantuan program SPSS 18 for Windows.
Co-Authors Abdilah, Muhammad Anthesa Abdillah, Muhammad Anthesa Agus Sudono, Agus Al Mubarak, Fatih Muhammad Fakhri Alnuron, Arvid Anasti Desliana, Anasti Andani, Radita Tullia Apriani Silalahi, Apriani Aulia Rahmasari, Anissa Aulia, Lailatul Azzahra, Savira Tia bagja waluya, bagja Candella, Yokkeu Hanna Caria Ningsih Della Maghfira Napu, Della Maghfira Dewi Pancawati Novalita, Dewi Pancawati Dewi, Lilis Eliana Eka Sakti Yudha Elistio, Pijar Dwi Elly Malihah Elsa Dwi Melyanti, Elsa Dwi Enok Maryani Eva Mardiyana Fitriyani, Endah Gina Anggina Mustika, Gina Anggina Gita Siswhara Haryadi, Rafly Heri Puspito Diyah Setiyorini I Gede Riana Juju Masunah Kendid Syahid, Kendid Khaerani, Rijal Kikania, Audy Putri Lestari, Annisa Asri Lili Adi Wibowo lilis nurhayati Mahmuda, Afghani Maisa Fitriani, Maisa Muslimah, Regalia Arsyika Nugraha, Verza Aldirindra Nurbaihaqi, Fariz Fardani Nurzannah, Nabila Zalfa Oce Ridwanudin Oksavira, Alfadiya Rizki Pandia, Suka Prayanta Prasetyo, Mahrandra Ravlyadi Rahmi, Mildayani Ramdhani, Dani Ramdhani, Dani Ratih Hurriyati Raynaldi, Rizki Rizky, Fahmi Muhamad Romizal, Alba Rusmiati, Debi Sara, Fenny May Shalsabilla, Meylinda Rossiana Suryani, Cynthiawati Suci Syah Alam Taufik Abdullah Tinka Sabrilia, Tinka Tjok Gde Raka Sukawati Tryasnandi, Agung Vanessa Gaffar Woro Priatini Wulung, Shandra Rama Panji Yeni Yuniawati, Yeni Yuniar Sari Ratna Puri, Yuniar Sari