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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 3, No 2 (2018): Mei" : 13 Documents clear
PENGARUH KEPRIBADIAN TERHADAP KETERIKATAN KARIR YANG DIMEDIASI OLEH ADAPTABILITAS KARIR Alexandria Jamilatul Qadri, Murkhana
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.707 KB) | DOI: 10.24815/jimen.v3i2.6826

Abstract

Abstract:This study aims to determine the effect of personality to career enggagement with career adaptability as a mediating. The emprical study conducted at student of Syiah Kuala University used a questionaire as a research instrument, which samples in this study of 155 respondent. Probability Sampling is used as a sampling technique with Proportionate Random Sampling. Methods HLM (Hierarchical Linear Modelling) is used as a method of data analysis using software IBM SPSS 20. These result indicate that the personality positive and significant impact on creer enggagement, personality significantly and positively related to career adaptability, career adaptability have a positive and significant effect on career enggagement and in addition showed that the career adaptability mediate effect on personality to career enggagement.Keywords : Personality, Career Adaptability and Career Enggagement
PENGARUH KEPRIBADIAN TERHADAP LOYALITAS DENGAN PERSEPSI KUALITAS MEREK DAN NIAT BELI SEBAGAI VARIABEL MEDIASI ( STUDI PADA RETAILER SHOWROOM MOBIL TOYOTA DI BANDA ACEH ) Putri Novita, Abdul Rahman Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.799 KB) | DOI: 10.24815/jimen.v3i2.7224

Abstract

ABSTRAK            Penelitian ini bertujuan untuk mengetahui pengaruh kepribadian terhadap loyalitas dengan variabel persepsi kualitas merek dan niat beli sebagai pemediasi, studi pada retailer showroom mobil Toyota di Banda Aceh. Sampel yang digunakan dalam penelitian ini adalah 100 responden yang merupakan konsumen pengguna mobil Toyota di Banda Aceh. Purposive Sampling digunakan sebagai teknik pengambilan sampel. Metode analisis Hierarchical Linear Modelling (HLM) di gunakan sebagai metode analisis untuk mengetahui pengaruh variabel-variabel yang terlibat. Hasil penelitian ini menunjukkan bahwa kepribadian berpengaruh signifikan terhadap loyalitas. Selain itu, diperoleh hasil bahwa variabel persepsi kualitas merek dan niat beli memediasi secara parsial pengaruh kepribadian terhadap loyalitas. Semakin tinggi kepribadian yang diberikan kepada konsumen, semakin tinggi persepsi kualitas merek dan niat beli, maka semakin kuat pula loyalitas yang dirasakan konsumen. Kata Kunci: Kepribadian, loyalitas, persepsi kualitas merek, niat beli, retailer, Toyota                             ABSTRACT            This study aims to determine the effect of personality on loyalty with variables brand perceived quality and purchase intention as mediators. The sample used in this study is 100 respondents who are customers of Retailer showroom  Toyota Banda Aceh. Purposive Sampling is used as a sampling technique Hierarchical Linear Modeling (HLM) analysis method is used as an analytical method to determine the effect of the variables involved. The results of this study indicate that personality has significant effect on loyalty. In addition, the results obtained that the brand perceived quality and purchase intention variables partially influence the personality on loyalty. The higher personality, the higher the brand perceived quality and purchase intention, the stronger the loyalty of the consumer.  Keyword: Personality, loyalty, brand perceived quality, purchase intention, Retailer, Toyota
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI SEPATU CONVERSE PALSU PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Chikita Divariyana, Ahmad Nizam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.9 KB) | DOI: 10.24815/jimen.v3i2.7145

Abstract

Abstract :This study aims to determine the factors that affect consumers to buy fake converse shoes consisting of  value consciousness, social status, low prices, and past experience of purchasing fake converse shoes on students faculty of economics and business of Syiah Kuala University . The sample used in this research is the on students faculty of economics and business of Syiah Kuala University who have used converse shoes with price below Rp.500.000.,-. This research method using questionnaire as research instrument. Non probability sampling is used as a sampling technique. Methods of testing analysis and data analysis were done using SPSS (Statistic Package for Social Science) version 20 with the formulation of multiple regression. The results of this study indicate that value consciousness does not affect the purchase of fake converse shoes, Social status affects the purchase of fake converse shoes, Low prices affect the purchase of fake converse shoes, and past experiences affect the purchase of fake converse shoes.Keywords:Value Conscoiusness, Social Status, Low Price, Past Experience, Purchase of Fake Converse Shoes

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