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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 3, No 4 (2018): November" : 15 Documents clear
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN YANG DIMEDIASI OLEH NILAI PELANGGAN PADA PRODUK MEREK DIAN PELANGI DI BANDA ACEH Cut Mardaliana, Fakhrurrazi Amir
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 4 (2018): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v3i4.9090

Abstract

 Abstract: This study aims to examine the effect of Product Quality and Price of Cuatomer Satisfaction mediated by Customer Value on Dian Pelangi brand product users in Banda Aceh. Retrieval method the sample in this study used  purposive sampling with samples totaling 125 respondents. The results showed that product quality and prices have a positive and significant effect on customer value. Furthermore, product quality price and customer value have a significant effect towards customer satisfaction. Customer value is proven to mediate partially on the effect of product quality and price on customer satisfaction.Keywords: Product Quality, Price, Perceived Value, Customer Satisfaction
PENGARUH KUALITAS YANG DIRASAKAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPERCAYAAN SEBAGAI PEMEDIASI PADA PELANGGAN FATMA SALON DI KOTA BANDA ACEH Fitria Dewi Ananda, Saed Armia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 4 (2018): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v3i4.9163

Abstract

Abstract: This study aims to determine the effect of perceived quality on customer loyalty with customer trust as a mediator. The empirical study was conducted on Fatma Salon in Kota Banda Aceh using questionnaire as research instrument, which the sample in this research is 160 people. Nonprobability Sampling is used as sampling technique with Purposive Sampling method. HLM (Hierarchical Linear Modeling) method is used as data analysis method using IBM SPSS 22 software. The result of this research indicates that perceived quality have positive and significant effect to customer loyalty, perceived quality have positive and significant influence to customer trust, customer trust have positive effect and significant to customer loyalty and in addition to the result that customer trust mediates the positively and significantly influenced quality effect on customer loyalty. So the mediation relationship is called partial mediation.
PENGARUH PEMBERDAYAAN PSIKOLOGIS TERHADAP KINERJA KARYAWAN DENGAN PERILAKU KEWARGAAN ORGANISASI SEBAGAI VARIABEL MEDIASI PADA KARYAWAN PT. TELKOM WITEL ACEH Adriansyah Adriansyah, Ade Irma Suryani
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 4 (2018): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v3i4.7149

Abstract

Abstract: This study aims to determine the effect of Psychological Empowerment on Employee Performance with Organizational Citizenship Behavior as mediation variable. The sample used in this study are employees of PT. Telkom Witel Aceh. This research method used questionnaire as research instrument. Probability Sampling is used as a sampling technique with Census method. Hierarchical Linear Modeling (HLM) analysis method is used as a method of analysis to determine the effect of the variables involved, Taking 70 employees of PT. Telkom Witel Aceh as correspondent. The results showed: 1) Psychological Empowerment have positive and significant impact on Employee Performance. 2) Psychological Empowerment have positive and insignificant effect on Organizational Citizenship Behavior. 3) Organizational Citizenship behavior have positive and significant impact on Employee Performance. 4) Organizational Citizenship Behavior as Mediation have positive and insignificant effect on Psychological Empowerment and Employee Performance variable at PT. Telkom Witel Aceh.Keywords :    Psychological Empowerment, Employee Performance, Organizational Citizenship Behavior.
CITRA TUJUAN WISATA DAN CITRA KULINER ACEH SERTA PENGARUHNYA TERHADAP NIAT WISATAWAN UNTUK KEMBALI MENGUNJUNGI KOTA BANDA ACEH Mohammad Ridha, Rizki Amalia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 4 (2018): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v3i4.652

Abstract

Abstract: This study purpose to determine the effect of image tourism destination and image food to intention to revisit of Banda Aceh. This research methode using questionnaire as research instrument. Non probability samplin is used as a sampling technique. Analysis methods of testing and data analysis was performed using the SPSS with formulation of multiple linear regression. The results of this study indicate that image tourism destinations and image food influence intention to revisit and the image food influence the intention to revisit. Keywords: image tourism destination, food image, and intention to revisit
PENGARUH JOB INSECURITY TERHADAP KESEJAHTERAAN DAN KINERJA KARYAWAN KONTRAK PADA KANTOR PUSAT ADMINISTRASI UNIVERSITAS SYIAH KUALA BANDA ACEH Sri Murni, Yurnalis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 4 (2018): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v3i4.9094

Abstract

: The contract work system is one of the phenomena of internal change in the order and system of work that is almost done by every organization. Like Syiah Kuala University which also uses contract labor. In its development, there was a problem in the employment of employees with a contract work system, namely the emergence of conditions of job insecurity felt by employees. Job insecurity allows it to affect the welfare and performance of contract employees. The purpose of this study was to determine the effect of job insecurity on welfare and the performance of contract employees at the Syiah Kuala University Administrative Office Banda Aceh. This research is a quantitative research using SPSS data analysis method using SPSS version 2.0 software. The population in this study were all contract employees at the Syiah Kuala University Administration Head Office Banda Aceh. Sampling with simple random sampling technique uses the Slovin formula. The number of samples in this study amounted to 176 samples. The results of testing the hypothesis, indicate that the variable: job insecurity has a negative and significant effect on welfare, Job insecuriry has a negative and significant effect on performance. Keywords: job insecurity, welfare, performance, contract employees

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