cover
Contact Name
Yusuf Murtadlo Hidayat, M.Stat
Contact Email
jbme@upi.edu
Phone
+628154688444
Journal Mail Official
jbme@upi.edu
Editorial Address
Kantor Program Studi Pendidikan Bisnis Gedung Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No 229 Bandung 40154
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Business Management Education (JBME)
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Articles 15 Documents
Search results for , issue "Vol 3, No 3 (2018)" : 15 Documents clear
PENGARUH KECUKUPAN MODAL TERHADAP PROFITABILITAS PADA BANK UMUM SYARIAH Nugrahanti, Pipin; Tanuatmodjo, Heraeni; Purnamasari, Imas
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.972 KB) | DOI: 10.17509/jbme.v3i3.14317

Abstract

Purpose - The purpose of this research are to descript of capital adequacy, the descript of profitability, while the purpose of this study is to determine the description of perception capital adequacy to profitability in Islamic bank.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data  of each Islamic Bank period 2012-2016 with analysis technique using simple linear regression. Sampling in this research use purposive sampling.Findings - The result showed that the capital adequacy level has a positive effect to profitability.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result.
ANALISIS GAMBARAN KEPEMIMPINAN TRANSFORMASIONAL, WORK ENGAGEMENT DAN PERILAKU KERJA INOVATIF KARYAWAN Kania, Dewi; Senen, Syamsul Hadi; Masharyono, Masharyono
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.228 KB) | DOI: 10.17509/jbme.v3i3.14311

Abstract

Purpose - The purpose of this study is to see the description of transformational leadership, work engagement and innovative work behaviorDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The analysis research unit is employees of PT. Jasa Marga Purbaleunyi Bandung Branch as much 82 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that transformational leadership in the quite effective category, work engagement in the quite high category, and innovative work behavior in the high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.
GAMBARAN SWITCHING COST DAN CUSTOMER SWITCHING BEHAVIOR PADA PELANGGAN MNC PLAY DI BANDUNG Maelatusaadah, Lena Marliyana; Rahayu, Agus; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.639 KB) | DOI: 10.17509/jbme.v3i3.14294

Abstract

Purpose - To find out the description of the level of switching cost and customer switching behavior in MNC Play’s customer in Bandung. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with cross sectional method. A total of 106 respondents were selected using simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is verification  technique and descriptive technique.Findings - The result showed that switching cost is in good enough category, while customer switching behavior is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study
GAMBARAN KEMAMPUAN, LINGKUNGAN KERJA SOSIAL DAN KINERJA KARYAWAN Dewi, Desita Anggra; Senen, Syamsul Hadi; Masharyono, Masharyono
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.548 KB) | DOI: 10.17509/jbme.v3i3.14318

Abstract

Purpose - The purpose of this study is to see the description of ability, social work environment, and performance.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 103 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that ability in the very good category, social work environment in the very conducive category, and performance in the high category.Originality - This study provides a basis for understanding the issues of the ability and social work environment on performance. The difference of this research with previous research is on the object in PT. Indorama Synthetics Tbk. Polyester Division In Purwakarta, ability variable, social work environment and performance, and references used by researchers with previous researchers.
GAMBARAN BRAND COMMNICATION BRAND TRUST DAN BRAND LOYALTY PELANGGAN KOSMETIK SARIAYU DI INDONESIA Pratiwi, Fitri Asti; Utama, Dian H
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.779 KB) | DOI: 10.17509/jbme.v3i3.14313

Abstract

Purpose - The purpose of this study is to see the description of brand communication, brand trust and brand loyaltyDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand communication in the quite high category, brand trust in the good category, and brand loyalty in the good category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.

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