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INDONESIA
DERIVATIF
Published by Universitas Muhammadiyah Metro
ISSN : 19786573     EISSN : 2477300x     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Derivatif includes articles on the results of research and scientific work with the scope of Economics, Management, Business, and Islamic Economic Studies. The Derivatif journal is managed by the Management Program, University Muhammadiyah of Metro, published by the Scientific Publication Unit University Muhammadiyah of Metro.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 15, No 1 (2021): April" : 13 Documents clear
PERAN SELF-EFFICACY DAN SIKAP KEUANGAN SEBAGAI VARIABEL MEDIASI PADA PENGARUH PENGETAHUAN KEUANGAN TERHADAP PERILAKU KEUANGAN Agitya Rindivenessia; Muhammad Ali Fikri
Derivatif : Jurnal Manajemen Vol 15, No 1 (2021): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v15i1.591

Abstract

The purpose of this study was to determine the role of financial attitudes and self-efficacy as a mediating variable on the effect of financial knowledge on financial behavior. The population of this study was 1,089 respondents consisting of Lecturers at the Faculty of Economics and Business and Lecturers of Islamic Banking in Indonesia, namely Yogyakarta, Palembang, Lampung, and Tulung Agung. The sample in this study was selected using purposive sampling method of 99 respondents. The data processing technique used in this research is the structural equation modeling technique using the Smart-PLS 3.0 application. The results of this study: First, high financial knowledge will influence good financial behavior. Second, high financial knowledge will influence good financial behavior with financial attitudes as a mediating variable. Third, high financial knowledge will influence good financial behavior with self-efficacy as a mediating variable. Keywords: Financial Knowledge; Financial Attitude; Self-Efficacy; Financial Behavior
STRATEGI PEMASARAN KEDAI KOPI “COFEE ET BIEN” KOTA METRO - LAMPUNG Fitriani, Fitriani; Kurniawan, Angga; Walimah, Siti
Derivatif : Jurnal Manajemen Vol 15, No 1 (2021): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v15i1.573

Abstract

Changes in lifestyle and the development of certain types of music also encourage the kind of coffee shop business to grow. The purpose of this study was to see whether the number or the proliferation of new coffee shops operating and providing varied offers and menus could cause sales at Cofee et Bien's shops to increase or decrease. This study uses the IFE matrix calculation, IE matrix, QSP matrix analysis and SWOT analysis. This type of research is a descriptive qualitative research. Coffee et bien has experienced stable sales for 6 consecutive months as well as analysis of the internal and external environment of the shop and the formulation of a business strategy that is always applied to Coffe et bien.Keywords: Marketing Strategic, SWOT, IE Matriks, QSP Matriks
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN E-MONEY OVO DI KARAWANG (STUDI PADA PENGGUNA OVO DI KARAWANG) Pamela Octaviana; Abdul Yusuf
Derivatif : Jurnal Manajemen Vol 15, No 1 (2021): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v15i1.566

Abstract

The title of this study is Analysis of factors that influence interest in using OVO e-money in Karawang. This study aims to analyze the factors that influence the interest of OVO e-money users to use OVO e-money. The data used is primary data and analyzed using factor analysis. The sample studied was as many as 100 respondents. In the analysis of interest factors using this there are 5 Variables namely Perception of Usefulness, Perception of Ease, Planned Behavior, Subjective Norms, Perceived Behavior Control and the data was tested using SPSS 16. The results of the research and discussion of the results of the analysis on Interest Factors Using OVO e-money Application. Therefore, the authors can conclude the results of the study, namely: (1) variable of factors using mutual positive influence with interest factors using with the results of 0.224 (2) Indicators in the variables of this study are also positively correlated with values above > 0.5.Keywords: TAM Concept, TPB Concept, Interest in Using, E-Money OVO

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