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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Volume 11 Number 2 (September 2024)" : 13 Documents clear
Post Rebuilding Brand Presence Post-Hacking: A Social Media Strategy for The Seiryu Villas Seminyak Ni Putu Widya Maheswari Karantika Putri; Titien Damayanti; I Putu Utama
E-Journal of Tourism Volume 11 Number 2 (September 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i2.118058

Abstract

This study examines the use of social media to enhance brand awareness in the hospitality industry, focusing on The Seiryu Villas Seminyak. In the era of the Fourth Industrial Revolution, information and communication technology, particularly social media, has become a strategic tool for hotels to expand their marketing reach and build relationships with customers. This study highlights the importance of online presence and how social media can increase brand awareness, customer loyalty, and a positive image. Through qualitative research methods involving interviews, observations, and documentation studies, this research describes the social media strategies used by The Seiryu Villas before and after the hacking incident of their Instagram account at the end of 2022. The findings show that despite a drastic decline in followers, efforts to rebuild the digital presence through relevant and interactive content continued. This study provides recommendations for integrated marketing strategies to improve the situation, including account security measures and collaborations with influencers, to enhance brand awareness and business growth of The Seiryu Villas on social media platforms.
The Influence of Port Facilities on Cruise Tourist Satisfaction: Insights from Benoa Port Bali I Ketut Antara; Agung Sri Sulistyawati
E-Journal of Tourism Volume 11 Number 2 (September 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i2.124164

Abstract

The assessment of tourist satisfaction represents a crucial metric for evaluating the extent to which the facilities provided to cruise ship tourists align with their expectations. As a tourism facility, Benoa Port is obliged to provide services that are precise and of a high quality, which are well received by tourists. It is anticipated that the provision of exemplary service at Benoa Port will lead to an enhancement in tourist satisfaction, which, in turn, will result in an overall increase in satisfaction levels among cruise ship tourists. The objectives of this study are to identify the facilities provided and accessible to cruise ship passengers at the Benoa Port Cruise Terminal and to analyze the impact of available facilities at Benoa Port, Bali, on the satisfaction of cruise ship tourists. This research employs a quantitative approach, using data collection techniques such questionnaires and as in-depth interviews. The presentation of data analysis results can be done formally (in tables) or informally (in narrative form). Based on the research findings, facilities at Benoa Port include turnaround services, port basin dredging, terminal expansion, additional x-ray machines, and an MSME plaza within the terminal area. Data analysis concluded that Benoa Port facilities in Bali significantly influence cruise tourist satisfaction. With a t-value of 12.200 and a significance level of 0.000, the null hypothesis is accepted. The determination test shows that approximately 89.2% of the tourist satisfaction variable is influenced by port facilities.
Front Matter E-Journal of Tourism Vol. 11 No. 2 September 2024 Editorial E-Journal of Tourism
E-Journal of Tourism Volume 11 Number 2 (September 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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