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Ekonomi Bisnis
Published by Universitas Negeri Malang
ISSN : 08537283     EISSN : 25280503     DOI : 10.17977
Core Subject : Economy,
Economics, Econometrics & Finance
EKONOMI BISNIS (Economics, Management, and Business Journal) is a scientific dan peer-reviewed journal published twice a year (May and October) by Department of Management, Faculty of Economics, Universitas Negeri Malang, Indonesia. Ekonomi Bisnis tries to serve as a communication media, dissemination and exchange of information and also as an outlet of publication from scholarly (empirical and theoretical) in Business, Management, and Economics field.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Volume 22, No. 2, Oktober 2017" : 7 Documents clear
PENGARUH KUALITAS PRODUK DAN LAYANAN TERHADAP LOYALITAS PELANGGAN COFFEE SHOP Ika Kusumasasti; Andarwati Andarwati; Djumilah Hadiwidjojo
Ekonomi Bisnis Volume 22, No. 2, Oktober 2017
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.239 KB) | DOI: 10.17977/um042v22i2p123-129

Abstract

Abstract: This study aimed  to analyze the influence of product and service quality the to customer loyalty, and customer satisfaction as the mediation. The population of the study was one hundred DW Coffee’s customers who came more than once with the age ranging from 20-30 years old, selected using non-probability sampling methods. Analytical model used in this research was descriptive analysis and SEM-PLS using SmartPLS software version 3.0. The results showed that 1) product quality of DW Coffee has no effect on customer satisfaction, 2) service quality of DW Coffee affects customer satisfaction, 3) product quality of DW Coffee has no effect on customer loyalty, 4) service loyalty of DW Coffee has no effect on customer loyalty, 5) customer satisfaction of DW Coffee affects customer loyalty, and serves as a perfect mediation for service quality and customer loyalty. Keywords: Coffee Shop, Customer Loyalty, Customer Satisfaction, Products Quality, Service Quality, Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan layanan terhadap loyalitas pelanggan, dan kepuasan pelanggan sebagai mediasi. Populasi yang digunakan dalam penelitian ini adalah pelanggan DW Coffee yang telah datang lebih dari satu kali pada rentang usia 20-30 tahun, dengan metode non-probability sampling sebanyak 100 orang. Model analisis yang digunakan dalam penelitian ini adalah Analisis Deskriptif dan SEM-PLS menggunakan software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa 1) Kualitas produk di DW Coffee tidak berpengaruh terhadap kepuasan pelanggan, 2) Kualitas layanan di DW Coffee berpengaruh terhadap kepuasan pelanggan, 3) Kualitas produk di DW Coffee tidak berpengaruh terhadap loyalitas pelanggan, 4) Kualitas layanan di DW Coffee tidak berpengaruh terhadap loyalitasl, 5) Kepuasan pelanggan di DW Coffee berpengaruh terhadap loyalitas pelanggan, dan  berfungsi sebagai mediasi sempurna antara kualitas layanan dan loyalitas pelanggan. Kata Kunci: Coffee Shop, Kualitas Produk, Kualitas Layanan, Kepuasan Pelanggan, Loyalitas Pelanggan
PENGARUH CELEBRITY ENDORSEMENT TERHADAP BRAND CREDIBILITY DAN BRAND EQUITY PADA ONLINE SHOP (Study pada Online Shop Vanilla Hijab Indonesia) Yana Respati Dewi
Ekonomi Bisnis Volume 22, No. 2, Oktober 2017
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.578 KB) | DOI: 10.17977/um042v22i2p80-86

Abstract

Abstract: The aim of the study was to determine the influence of Celebrity Endorsement on Brand Credibility and Brand Equity on onlineshop that registered in social media Instagram. Total sample of 110 consumers of Vanilla Hijab were used as respondends on this study, collected using purposing sampling technique with the following criteria: (1) their age should be between 18-25 years, (2) have Instagram account and known well onlineshop, and has made purchased at least twice on Vanilla Hijab through the application. Data analysis technique used in this study is Partial Least Square (PLS) with SmartPLS 2.0. The results of this study indicated that there was significant influence on the relationship between Celebrity Endorsement to Brand Credibility, Brand Credibility to Brand Equity, and Celebrity Endorsement to Brand Equity trough Brand Credibility. However, there was no significant influence on relationship between Celebrity Endorsement to Brand Equity directly.  In addition, the result of this study also showed that Brand Credibility was significant mediate the relationship between Celebrity Endorsement and Brand Equity perfectly. Keywords: Celebrity Endorsement, Brand Credibility, Brand Equity Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh penggunaan Celebrity Endorsement terhadap Brand Credibility dan Brand Equity pada online shop yang ada di sosial media Instagram. Jumlah sampel dalam penelitian adalah sebanyak 110 responden konsumen Vanilla Hijab yang ada di seluruh Indonesia. Penelitian ini menggunakan teknik purposive sampling dengan kriteria sebagai berikut : (1) berusia 18 hingga 25 tahun. (2) memiliki akun Instagram dan mengenal online shop serta produk Vanilla Hijab dan telah melakukan pembelian produk secara online melalui aplikasi tersebut sebanyak minimal 2kali. Teknik analisis data yang dilakukan dengan menggunakan Partial Least Square (PLS) dengan SmartPLS 2.0. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan pada hubungan Celebrity Endorsement terhadap Brand Credibility, Brand Credibility terhadap Brand Equity dan Celebrity Endorsement terhadap Brand Equity melalui Brand Credibility. akan tetapi tidak ada pengaruh yang signifikan pada hubungan Celebrity Endorsement terhadap Brand Equity secara langsung. Hasil penelitian juga menunjukkan bahwa Brand Credibility memediasi secara penuh antara Celebrity Endorsement terhadap Brand Equity. Katakunci: Celebrity Endorsement, Brand Credibility, Brand Equity
PENGARUH BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, BRAND LOYALTY TERHADAP BRAND EQUITY PENGGUNA TELKOMSEL Ayesha Rizky Nofriyanti
Ekonomi Bisnis Volume 22, No. 2, Oktober 2017
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.521 KB) | DOI: 10.17977/um042v22i2p130-142

Abstract

Abstract : This research purpose to examine some influences among brand trust to brand equity, brand image to brand equity, perceived quality to brand equity, brand trust to brand loyalty, brand image to brand loyalty, perceived quality to brand loyalty, and brand loyalty to brand equity. The research design used descriptive and explanatory with quantitative approach. The number of samples are 75 students of master and doctoral degree Faculty of Economics and Business, Brawijaya University intake 2014, with characteristics as a Telkomsel users at least 1 year and actively recharge the amount of balance. Data collection using interview techniques and questionnaires and data processing using Partial Least Square (PLS). The result of the research shows that there is significant influence between brand trust to brand equity, brand image to brand equity, perceived quality to brand equity, brand trust to brand loyalty, brand image to brand loyalty, perceived quality to brand loyalty, and brand loyalty to brand equity. Keywords: brand equity, brand image, brand loyalty, brand trust, perceived qualityAbstrak : Penelitian ini bertujuan untuk menguji beberapa pengaruh antara lain brand trust terhadap brand equity,  brand image terhadap brand equity, perceived quality terhadap brand equity, brand trust terhadap brand loyalty, brand image terhadap brand loyalty, perceived quality terhadap brand loyalty, dan brand loyalty terhadap brand equity. Rancangan penelitian yang digunakan adalah deskriptif dan eksplanatori dengan pendekatan kuantitatif. Jumlah sampel sebesar 75 Mahasiswa S2 dan S3 Fakultas Ekonomi dan Bisnis Universitas Brawijaya angkatan 2014 sesuai dengan karakteristik populasi yaitu mahasiswa pengguna Telkomsel minimal 1 tahun dan aktif melakukan pengisian ulang. Metode pengumpulan data menggunakan teknik wawancara dan kuesioner, dengan pengolahan data menggunakan Partial Least Square (PLS).  Hasil penelitian menunjukkan adanya pengaruh signifikan antara variabel brand trust terhadap brand equity, brand image terhadap brand equity, perceived quality terhadap brand equity, brand trust terhadap brand loyalty, brand image terhadap brand loyalty, perceived quality terhadap brand loyalty, serta brand loyalty terhadap brand equity.Kata kunci: brand equity, brand image, brand loyalty, brand trust, perceived quality
INSTITUSIONALISASI INTERNAL AUDIT CAPABILITY MODEL PADA APARAT PENGAWASAN INTERN PEMERINTAH (STUDI KASUS DI KEMENTERIAN LUAR NEGERI) Tyarlin Maryani
Ekonomi Bisnis Volume 22, No. 2, Oktober 2017
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.347 KB) | DOI: 10.17977/um042v22i2p87-102

Abstract

Abstract: The purpose of this research was to gain an understanding of the workings of the institutionalization process of  Internal Audit capabilty Model (IACM) on APIP in Ministry of Foreign Affairs, with an emphasis on the institutionalization process and its implications, which was used as a tool to assess and enhance the capabilities of the self-assesment intended APIP. APIP can identifies the fundamentals needed for effective internal auditing and shows the steps in progressing level, and its implications. The method used was qualitative, with case studies based on theoretical propositions as a research strategy. The background of IACM institutionalization was analyzed using Institutional Theory, and the implications that occured were analyzed based on Lewin’s theory of Organizational Change (1951). The results shows that coercive isomorphism is the most powerful driver of institutionalization process was the pressure from BPKP as APIP’s Lead Agency, followed by the Presidential directive to achieve 2019 targets. Analysis based on movement stages according to Lewin’s Theory where APIP was forced to make implement changes to the organization through IACM asssessment, where APIP units must perform several steps in each phase. Implications will make APIP more capable of recognize its conditions and capabilities, improvements required to be done by individuals, teams and the organization. Keyword: institusionalitation, internal audit, capability model Abstrak: Penelitian ini bertujuan untuk memperoleh pemahaman tentang institusionalisasi Internal Audit Capabilty Model (IACM) pada APIP Kementerian Luar Negeri dan implikasinya, dimana IACM merupakan tools untuk menilai dan meningkatkan kapabilitas APIP yang dilakukan secara mandiri, dengan menggunakan strategi penelitian studi kasus berdasarkan proposisi teoritis. Dimana latar belakang institusionalisasi IACM dianalisis dengan menggunakan Teori Institusional, dan implikasi yang terjadi dianalisis dengan teori Perubahan Organisasi berdasarkan tahapan perubahan menurut Lewin (1951). Hasil penelitian menunjukkan bahwa coercive isomorphism menjadi gejala terkuat yang mendorong dilakukannya institusionalisasi IACM. Tekanan berasal dari BPKP yang merupakan Lead Agency APIP, dan arahan Presiden RI yang telah menetapkan target capaian tingkat kapabilitas APIP Nasional di tahun 2019. Melihat model tahapan perubahan Lewin (1951) disini APIP dipaksa melewati beberapa fase perubahan terhadap organisasinya melalui asssessment IACM. Implikasi yang terlihat APIP terbantu memetakan rencana aksi yang akan dilakukan untuk memperbaiki dan meningkatkan tingkat kapabilitasnya.Kata kunci: institusionalisasi, internal audit, model kapabilitas.
DAMPAK MOTIVASI DAN KEPUASAN TERHADAP PRESTASI: PENGUJIAN TEORI MOTIVASI DETERMINASI DIRI (SELF DETERMINATION THEORY) Lohana Juariyah; Sunu Satriya Adi
Ekonomi Bisnis Volume 22, No. 2, Oktober 2017
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.927 KB) | DOI: 10.17977/um042v22i2p143-150

Abstract

Abstract: In Indonesia, football has not become an industry that encourages the economy because of the achievement of the football teams in Indonesia that has not been optimal and consistent. The inconsistency of football team achievement is closely linked to team management and athlete achievement, as the achievement of the football team reflects the accumulation of athlete achievement. Two things that allegedly affect the performance of football athletes are the motivation and athletes’ satisfaction. Therefore, the study aims to examine the effect of motivation and athlete's satisfaction on the performance of football athletes based on self determination theory. This study used a survey with questionnaires to collect data from all athletes of Metro FC Malang Regency and multiple linear regression analysis to test both hypotheses. The results showed that both hypotheses were supported (motivation and atlet satisfaction had a significant positive effect on the performance of football athletes). The study also supported generalization of self determination theory which stated that someone who has high self determination theory will has high motivation to achieve his/her objective (s) no matter what. Keywords: Athlete Motivation, Athlete Satisfaction, Athlete Achievement, Self Determination TheoryAbstrak: Di Indonesia, sepakbola belum menjadi industri yang mendorong perekonomian karena prestasi tim sepakbola di Indonesia yang belum optimal dan konsisten. Ketidakkonsistenan prestasi tim sepakbola erat dikaitkan dengan pengelolaan tim dan prestasi atletnya, karena prestasi tim sepakbola mencerminkan akumulasi prestasi atletnya. Dua hal yang ditengarai mempengaruhi prestasi atlet sepakbola adalah motivasi dan kepuasan atlet. Oleh karena itu, penelitian ini bertujuan untuk menguji pengaruh motivasi dan kepuasan atlet terhadap prestasi atlet sepakbola, dengan dasar teori motivasi determinasi diri (self determination theory). Penelitian ini menggunakan survey dengan kuesioner untuk mengumpulkan data dari seluruh atlet tim sepakbola Metro FC Kabupaten Malang dan analisis regresi linear berganda untuk menguji kedua hipotesis. Hasil penelitian menunjukkan bahwa kedua hipotesis didukung (motivasi dan kepuasan atlet berpengaruh positif signifikan terhadap prestasi atlet sepakbola). Penelitian ini juga mendukung generalisasi teori determinasi diri yang menyatakan bahwa seseorang yang memiliki determinasi diri yang kuat (keteguhan hati dan kebulatan tekad), akan memiliki motivasi diri yang tinggi yang kuat untuk mencapai tujuan yang telah ditetapkan..Kata Kunci: Motivasi Atlet, Kepuasan Atlet, Prestasi Atlit, Teori Determinasi DiriAbstract: In Indonesia, football has not become an industry that encourages the economy because of the achievement of the football teams in Indonesia that has not been optimal and consistent. The inconsistency of football team achievement is closely linked to team management and athlete achievement, as the achievement of the football team reflects the accumulation of athlete achievement. Two things that allegedly affect the performance of football athletes are the motivation and athletes’ satisfaction. Therefore, the study aims to examine the effect of motivation and athlete's satisfaction on the performance of football athletes based on self determination theory. This study used a survey with questionnaires to collect data from all athletes of Metro FC Malang Regency and multiple linear regression analysis to test both hypotheses. The results showed that both hypotheses were supported (motivation and atlet satisfaction had a significant positive effect on the performance of football athletes). The study also supported generalization of self determination theory which stated that someone who has high self determination theory will has high motivation to achieve his/her objective (s) no matter what. Keywords: Athlete Motivation, Athlete Satisfaction, Athlete Achievement, Self Determination TheoryAbstrak: Di Indonesia, sepakbola belum menjadi industri yang mendorong perekonomian karena prestasi tim sepakbola di Indonesia yang belum optimal dan konsisten. Ketidakkonsistenan prestasi tim sepakbola erat dikaitkan dengan pengelolaan tim dan prestasi atletnya, karena prestasi tim sepakbola mencerminkan akumulasi prestasi atletnya. Dua hal yang ditengarai mempengaruhi prestasi atlet sepakbola adalah motivasi dan kepuasan atlet. Oleh karena itu, penelitian ini bertujuan untuk menguji pengaruh motivasi dan kepuasan atlet terhadap prestasi atlet sepakbola, dengan dasar teori motivasi determinasi diri (self determination theory). Penelitian ini menggunakan survey dengan kuesioner untuk mengumpulkan data dari seluruh atlet tim sepakbola Metro FC Kabupaten Malang dan analisis regresi linear berganda untuk menguji kedua hipotesis. Hasil penelitian menunjukkan bahwa kedua hipotesis didukung (motivasi dan kepuasan atlet berpengaruh positif signifikan terhadap prestasi atlet sepakbola). Penelitian ini juga mendukung generalisasi teori determinasi diri yang menyatakan bahwa seseorang yang memiliki determinasi diri yang kuat (keteguhan hati dan kebulatan tekad), akan memiliki motivasi diri yang tinggi yang kuat untuk mencapai tujuan yang telah ditetapkan..Kata Kunci: Motivasi Atlet, Kepuasan Atlet, Prestasi Atlit, Teori Determinasi Diri
PENGARUH INTERAKSI PERSONAL, KEBIJAKAN, ASPEK FISIK, RELIABILITAS, DAN PEMECAHAN MASALAH TERHADAP LOYALITAS PELANGGAN RITEL : SEBUAH KONTEKS TOKO BUKU Yeni Winarti; Titis Shinta Dhewi
Ekonomi Bisnis Volume 22, No. 2, Oktober 2017
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.099 KB) | DOI: 10.17977/um042v22i2p103-111

Abstract

Abstract: This study aims to determine the following points: 1) description of the retail services quality and customer loyalty; 2) the effect of retail service quality partially and simultaneously on customer loyalty; and 3) the dominant effect between retail services quality and customer loyalty. The population in this study is the consumers who make purchases at least 3x within one year. In this research, the sampling technique used is purposive sampling and obtained 215 respondents. This study uses multiple regression analysis. The result showed that: (1) retail service quality can be classified good; (2) the dimensions of personal interaction, and policy dimension respectively has no significant effect on customer loyalty, while the dimensions of physical aspects, reliability, and problem solving has each positively significant impact on customer loyalty. Retail service quality has a significant positive effect on customer loyalty; (3) reliability is the dominant variable affecting customer satisfaction.Keywords: physical aspect, personal interaction, policy, reliability, problem solving, customer loyaltyAbstrak:. Penelitian ini bertujuan untuk mengetahui: (1) deskripsi kualitas pelayanan ritel dan loyalitas pelanggan; (2) pengaruh kualitas pelayanan ritel secara parsial dan simultan terhadap loyalitas pelanggan; (3) pengaruh dominan antara kualitas pelayanan ritel terhadap loyalitas pelanggan. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian minimal 3x dalam waktu satu tahun. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 215 responden. Penelitian ini menggunakan teknik analisis regresi linier berganda. Hasil analisis penelitian ini adalah: (1) kualitas pelayanan ritel diklasifikasikan baik; (2) dimensi interaksi personal, dan dimensi kebijakan masing-masing tidak signifikan pengaruhnya terhadap loyalitas pelanggan, sedangkan dimensi aspek fisik, reliabilitas, dan pemecahan masalah masing-masing berpengaruh positif signifikan terhadap loyalitas pelanggan. Kualitas pelayanan ritel berpengaruh positif signifikan terhadap loyalitas pelanggan; (3) Dimensi yang berpengaruh dominan adalah dimensi reliabilitas.Kata Kunci: Aspek fisik, interaksi personal, kebijakan, reliabilitas, pemecahan masalah, loyalitas pelanggan
THE RELEVANCE OF LEVERAGE, PROFITABILITY, MARKET PERFORMANCE, AND MACROECONOMIC TO STOCK PRICE Atim Djazuli
Ekonomi Bisnis Volume 22, No. 2, Oktober 2017
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.673 KB) | DOI: 10.17977/um042v22i2p112-122

Abstract

Abstract: This research aimed to test and analyze the influence of DER, ROE, PER, Interest Rate, and Currency to stock price. This research used quantitative approach by implementing multiple regression analysis method. The research population is food and beverage companies listed in Indonesian Stock Exchange in the period of 2010-2014 out of which 11 companies were selected as samples to be observed. The result showed that fundamental variables that have positive effect on stock price are ROE and PER. Fundamental variables that have negative effect is DER. Interest rate and exchange rate do not affect stock price. Keywords: Leverage, profitability, interest rate, exchange rate, stock price. Abstrak: Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh DER, ROE, PER, suku bunga, dan nilai tukar terhadap harga saham. Sebanyak 11 perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia tahun 2010-2014 ditelaah untuk diobservasi. Jenis penelitian ini adalah explanatory research dengan menggunakan metode linear multipel. Hasil penelitian menunjukkan variabel fundamental yang berpengaruh positif terhadap harga saham adalah rasio ROE dan PER. Sedangkan variabel fundamental yang berpengaruh negatif terhadap harga saham adalah rasio DER.  Suku bunga dan nilai tukar tidak berpengaruh terhadap harga saham. Kata Kunci: Leverage, profitability, interest rate, exchange rate, stock price.

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