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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
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Articles 23 Documents
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Search results for , issue "Vol 1 No 2 (2012): Management Analysis Journal" : 23 Documents clear
PENGARUH ORIENTASI PELANGGAN, ORIENTASI PESAING DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1400

Abstract

Abstrak ___________________________________________________________________ Tujuan dari penelitian ini adalah untuk mendeskripsikan pengaruh orientasi pelanggan, orientasi pesaing dan inovasi produk secara parsial dan simultan. Populasi penelitian ini adalah 103 IKM  rokok kretek di Kabupaten Jepara. Sampel dalam penelitian ini sejumlah 51 responden. Metode pengumpulan data yang digunakan adalah metode literatur, wawancara  dan kuesioner. Analisis data yang digunakan yaitu analisis deskriptif persentase dan analisis regresi linier berganda, serta uji hipotesis yang terdiri dari Uji F (uji simultan) dan uji t (uji parsial) dengan program SPSS for windows versi 16. Hasil penelitian ini menunjukkan bahwa ada pengaruh orientasi pelanggan, orientasi pesaing dan inovasi produk secara simultan terhadap kinerja pemasaran pada IKM rokok kretek di Kabupaten Jepara. Berdasarkan hasil uji parsial dapat dilihat bahwa orientasi pelanggan, orientasi pesaing dan inovasi produk berpengaruh secara positif dan signifikan terhadap kinerja pemasaran pada IKM rokok kretek di Kabupaten Jepara. Simpulan dari penelitian ini adalah semakin tinggi orientasi pelanggan, orientasi pesaing dan inovasi produk maka kinerja pemasaran pada IKM rokok kretek di Kabupaten Jepara akan semakin meningkat   Abstract ___________________________________________________________________ The main purpose of this research is to describe the influence of customer orientation, competitor orientation, and product innovation toward marketing performance in simultaneous or partial. The population in this study are IKM 103 cigarettes in Jepara district. The sample in this study using 51 respondents. Data population methods use are literature methods, interviews, and questionnaires. The data were analiyzed using descriptive of percentage and multiple linear regression analysis and hypothesis test of F test (simultaneous test) and t test (partial test) SPSS for windows version 16. The result of the research state that there are simultaneous influence betwen customer orientation, competitor orientation dan product innovation towards marketing performance on  IKM cigarerres Jepara district. Based on partial test result showed that customer orientation, com[etitor orientation and product innovation have positive and significant influence toward marketing performance on IKM cigarettes in Jepara district. The conclusion of this research is higher customer orientation, competitor orientation  and product innovation so to improve the marketing performance on IKM cigarettes in Jepara district.
PENGARUH KUALITAS LAYANAN, CITRA DAN KEPUASAN TERHADAP LOYALITAS NASABAH
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1402

Abstract

Abstrak ___________________________________________________________________ Banyaknya pesaing menyebabkan bank harus berusaha keras  untuk mempertahankan nasabah agar tetap loyal. Kualitas layanan, citra dan kepuasan nasabah merupakan salah satu kunci untuk memperoleh loyalitas nasabah. Penelitian ini bertujuan untuk mengetahui apakah kualitas layanan, citra dan kepuasan nasabah berpengaruh terhadap loyalitas nasabah BRI Cabang Semarang Pandanaran. Populasi dalam penelitian ini adalah nasabah tabungan BRI Cabang Semarang Pandanaran. Sampel yang diambil sebanyak 100 responden dengan menggunakan teknik non random sampling. Hasil analisis diperoleh bahwa variabel kualitas layanan (X1) memiliki nilai t-hitung sebesar 9,647 dengan tingkat signifikansi 0,000 (< 0.05). Variabel citra (X2) memiliki nilai t-hitung sebesar 13,765 dengan tingkat signifikansi 0,000 (< 0.05). Variabel kepuasan (X3) memiliki nilai t-hitung sebesar2,955 dengan tingkat signifikansi 0,004 (< 0.05). Nilai F-hitung sebesar 544.431 pada tingkat signifikansi 0,000 (< 0.05). Hal ini berarti bahwa bahwa variabel kualitas layanan, citra, dan kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah baik secara simultan maupun parsial. Nilai adjusted R Square sebesar 0,943 menunjukkan bahwa 94,3% nilai variabel dependen dapat dijelaskan oleh variabel independen dalam model, sedangkan sisanya dijelaskan oleh variabel lain diluar model. Penelitian in dapat disimpulkan bahwa variabel kualitas layanan, citra dan kepuasan memiliki pengaruh positif terhadap loyalitas nasabah. Artinya dengan meningkatkan kualitas layanan, citra dan kepuasan, maka loyalitas nasabah akan meningkat.   Abstract ___________________________________________________________________ Bank must be hurt work to keep customer loyalty, because it have many competitiors. Service Quality, image and customer satisfaction are keys to reach customer loyalty. This research aims for determine that the Service Quality, image and customer satisfaction affects on customer loyalty in BRI branch Semarang Pandanaran either simultaneously or partially. The population of this research are customers who savings on BRI branch Semarang Pandanaran. Sample were taken by 100 respondents, and the method use simple non random sampling. The analysis showe that Service Quality (X1) has t-value 9.647 with significance level on 0.000 (<0.05). Image variable (X2) has t-value 13.765 with significance level on 0.000 (<0.05). Satisfaction variable (X3) has t-value 2.955 with significance level on 0.004 (<0.05). F value 544 431 with significance level on 0.000 (<0.05). This means that Service Quality, image and customer satisfaction significant on customer loyalty either simultaneously or partially. Ajdusted R Square value 0.943, it means that 94.3% value of the dependent variable can be explained by the independent variables in the model. While the rest is explained by other variables outside the model. This research concluded that Service Quality, image and satisfaction has a positive influence on customer loyalty. This means that improving Service Quality, image and satisfaction, it will increase customer loyalty.
EFEK STRUKTUR MODAL TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1404

Abstract

Abstrak ___________________________________________________________________ Struktur modal merupakan masalah penting bagi setiap perusahaan, dimana manajer harus benar-benar selektif dalam memanfaatkan penggunaan dana dalam struktur modal perusahaan untuk mencapai keuntungan maksimal dengan pengorbanan yang seminimal mungkin, baik buruknya struktur modal akan mempengaruhi efek langsung terhadap posisi finansial perusahaan. Penelitian ini bertujuan untuk mengatahui dan menganlisis efek struktur modal (short debt to asset ratio, longterm debt to asset ratio, debt to equity ratio, equity to asset ratio) terhadap profitabilitas pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia pada periode tahun 2007-2009. Metode analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian menunjukan koefisien regresi variabel short debt to asset ratio sebesar -2,375 dan nilai sig sebesar 0,018; koefisien regresi variabel longterm debt to asset ratio sebesar -2,687 dan nilai sig 0,008; koefisien regresi variabel debt to equity ratio sebesar 3,605 dan nilai sig 0,000; serta koefisien regresi variabel equity to asset ratio sebesar 0,240 dan nilai sig 0,810. Sehingga rasio short debt to asset ratio, longterm debt to asset ratio berpengaruh negatif dan signifikan terhadap return on equity, variabel  debt to equity ratio berpengaruh positif dan signifikan terhadap return on equity sedangkan variabel equity to asset ratio tidak berpengaruh signifikan terhadap return on equity.   Abstract ___________________________________________________________________ Capital structure is an important thing for company, the manager should be selective in taking advantage of the fund use in the company capital structure. It is aimed to get maximal advantage for the company. Capital structure will effect to the company financial directly. This research is aimed to analyze capital structure (short debt to asset ratio, longterm debt to asset ratio, debt to equity ratio, equity to asset ratio) on the profitability of the manufacturing companies listed in in indoensia stock exchange in the year of 2007-2009. The method analysis used multiple linear regression analysis. The results showed the regression coefficients variable short debt to asset ratio is as much as -2.375 and sig score 0.018; regression coefficients variable longterm debt to asset ratio is as much as -2.687and sig score 0.008; regression coefficients variable debt to equity ratio is as much as 3.605 and sig score 0.000; regression coefficients variable short debt to asset ratio is as much as 0,240 and sig score 0.810. The writer conclude ratio of short debt to asset ratio, longterm debt to asset ratio variabel have negative and significant effect on return on equity, debt to equity variable have positif and significant efeect on return on equity while equity to asset ratio variable has no significant effect to return on equity.

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