cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
maj@mail.unnes.ac.id
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
Arjuna Subject : -
Articles 18 Documents
 1   2 
Search results for , issue "Vol 2 No 1 (2013): Management Analysis Journal" : 18 Documents clear
PENGARUH STOCK SPLIT ANNOUNCEMENT TERHADAP VOLUME PERDAGANGAN DAN RETURN Hernoyo, Muhamad Ade
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.2015

Abstract

PENGARUH DIMENSI SALES SKILL TERHADAP KINERJA PENJUALAN Arafat, Rendy
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.2026

Abstract

Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk menganalisis pengaruh dimensi sales skill yang meliputi Interpersonal Skill, Salesmanship Skill, Technical Skill dan Marketing Skill terhadap kinerja penjualan PT Karya Zirang Utama. Pengambilan sampel dengan Purposive sampling, sebanyak 120 sampel. Metode pengumpulan data menggunakan kuesioner dan literatur. Analisis data menggunakan Structural Equation Model (SEM) dengan program IBM SPSS AMOS 21. Hasil penelitian ini menunjukkan ada pengaruh Interpersonal Skill, Salesmanship Skill, Technical Skill dan Marketing Skill secara simultan terhadap kinerja penjualan hal ini dilihat dari nilai chi-square dari model Struktural. Uji parsial dengan melihat nilai Regression Weight pada model, diperoleh hasil nilai C.R. >2 untuk Interpersonal Skill, Technical Skill dan Marketing Skill sedangkan nilai Salesmanship Skill <2. Simpulan dari penelitian ini adalah semakin meningkat Interpersonal Skill, Technical Skill dan Marketing Skill yang dimiliki tenaga penjual akan meningkatan kinerja penjualanya, sedangkan untuk Salesmanship Skill walaupun mengalami kenaikan atau penurunan tidak mempengaruhi kinerja penjualan.Abstract ___________________________________________________________________ This study aimed to analyze the effect of sales skill dimensions that include Interpersonal Skill, Salesmanship Skills, Technical Skills and Marketing Skill on the Sales performance at Karya Utama Utama company. Sampling,technique using Purposive sampling a total of 120 samples. Methods for collecting data using questionnaires and literature. Data analysis using Structural Equation Model (SEM) with the IBM SPSS AMOS 21 program. The results of this study showed effect of Interpersonal Skill, Salesmanship Skills, Technical Skills and Marketing Skill simultaneously on the sales performance of this seen from the chi-square value of structural models. Partial test by looking at the value of Regression Weight on the model, the results obtained C.R. values > 2 for Interpersonal Skill, Technical Skill and Marketing Skill, while Salesmanship Skill values <2. Conclusions from this research are increasing Interpersonal Skills, Technical Skills and Marketing Skill owned salespeople will improve Sales performance, while for Salesmanship Skill despite an increase or decrease does not affect sales performance.
ANALISIS PENGARUH STRUKTUR MODAL TERHADAP KINERJA PERUSAHAAN YANG TERGABUNG DALAM INDEKS KOMPAS 100 Nugraha, Arif Ardhi
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1406

Abstract

Analisis Pengaruh Kualitas Pelayanan Dan Nilai Pelanggan Terhadap Kepuasan Anggota Dan Calon Anggota Koperasi Simpan Pinjam Jasa Cabang Purwokerto Basit Pratama, Tazauna Farisky
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1343

Abstract

PENGARUH KUALITAS PRODUK DAN KEWAJARAN HARGA TERHADAP LOYALITAS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Adi, Rifqi Purwo
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.2027

Abstract

PERSEPSI TENTANG KUALITAS PELAYANAN, NILAI PRODUK DAN FASILITAS TERHADAP KEPUASAN PELANGGAN Yuriansyah, Auli Lucky
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1408

Abstract

PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG MUSEUM KARTINI JEPARA Dirgantara, Wara
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1954

Abstract

This study aimed to determine: (1) the effect of service quality on customer satisfaction. (2) the value of customers to customer satisfaction. The population in this study are all Jepara Kartini museum visitors. The sampling technique used was nonprobability sampling with accidental sampling approach number 96. The results showed the results of the regression equation Y = 9,468 + 0,282X1 + 0,407X2, namely (1) service quality has positive and significant impact on customer satisfaction with a significant value of 0.000 <0.05, so the first hypothesis is accepted. (2) the negative impact of customer value and significant impact on customer satisfaction with a significant value of 0.003 <0.05, therefore the second hypothesis is accepted.
PENGARUH ORIENTASI PASAR DAN KREATIVITAS TERHADAP KINERJA PEMASARAN PEDAGANG PAKAIAN JADI DI PASAR KLIWON KABUPATEN KUDUS Sari, Lila Fitria
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.2028

Abstract

Abstrak ___________________________________________________________________ Hasil uji parsial dan simultan menunjukkan nilai thitung untuk variabel orientasi pasar sebesar 4.057 dengan sig. Hitung sebesar 0,000<0,05, dan kreativitas mempunyai nilai thitung sebesar 4.947 dengan sig 0,000<0,05. Dari hasil tersebut terbukti berpengaruh positif dan signifikan terhadap variabel dependen yaitu kinerja pemasaran, melalui uji F dapat diketahui bahwa kedua variabel independen secara simultan berpengaruh positif dan signifikan terhadap kinerja pemasaran. Angka Adjusted R2 sebesar 0.495% menunjukkan bahwa 49.5. % variabel kinerja pemasaran dapat dijelaskna oleh ke empat variabel dependen dalam persamaan regresi, sedangkan sisanya sebesar 50.5% dijelaskan oleh variabel lain diluar variabel orientasi pasar dan kreativitas yang digunakan dalam penelitian ini.Abstract ___________________________________________________________________ The test results showed partial and simultaneous tcount for market orientation variable for 4,057 with sig. Count of 0.000 <0.05, and creativity have tcount for 4947 with a sig 0.000 <0.05. From these results proved positive and significant effect on the dependent variable is the performance marketing through F test can be seen that these two independent variables simultaneously have a positive and significant impact on marketing performance. R2 Adjusted figures for 0495 show that 49.5%. % Variable marketing performance can dijelaskna by the four dependent variables in the regression equation, while the remaining 50.5% is explained by other variables outside of market orientation and creativity variables used in this study.
PENGARUH DIMENSI RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN Mukti, Sasanti Herdina
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1962

Abstract

Analisis Pengaruh Kualitas Pelayanan Dan Nilai Pelanggan Terhadap Kepuasan Anggota Dan Calon Anggota Koperasi Simpan Pinjam Jasa Cabang Purwokerto
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1343

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan nilai pelanggan terhadap kepuasan anggota dan calon anggota Kospin JASA Cabang Purwokerto baik secara parsial maupun secara simultan. Populasi dalam penelitian ini adalah anggota dan calon anggota Kospin JASA Cabang Purwokerto. Jumlah sampel yang digunakan dalam penelitian sebanyak 96 anggota dan calon anggota, menggunakan teknik pengambilan sampling non probability sampling dengan pen- dekatan  purposive sampling. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis deskriptif presentase dan analisis regresi linear berganda. Berdasarkan hasil penelitian, diketahui terdapat pengaruh kualitas pe- layanan dan nilai pelanggan terhadap kepuasan anggota dan calon anggota baik secara parsial maupun simultan. Berdasarkan uji t, pengaruh kualitas pelayanan terhadap kepuasan anggota dan calon anggota secara parsial diperoleh nilai 3,662, sedangkan pengaruh nilai pelanggan terhadap kepuasan anggota dan calon anggota secara parsial diperoleh nilai 5,781. Secara simultan pengaruh kualitas pelayanan dan nilai pelanggan terhadap kepuasan anggota dan calon anggota berdasarkan uji F diperoleh nilai 44,681. Penelitian ini menyimpulkan kualitas pelayanan dan nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan anggota dan calon anggota Kospin JASA Cabang Purwokerto baik secara parsial maupun simultan.   Abstract   The purpose of this research was to know the inf luence of service quality and customer value to members and member candidates satisfaction of the Kospin JASA in Purwokerto,  either partially or simultaneously. The population in this study was a member and member candi- date of Kospin JASA in Purwokerto. The number of samples used in research were as much as 96 members and member candidates, used the taking technique using a non probability sampling with purposive sampling approach. Data collection method using the questionnaire. Analysis data using a descriptive percentage analysis and multiple linear regression analysis. Based on the research results, there are known the inf luence of service quality and customer value to members and members candidates satisfaction either partially or simultaneously. Based on the t test, the inf luence of service quality to members and member candidates sat- isfaction obtained partially 3,662, while the inf luence of  customer value to members and member candidates satisfaction obtained partialy 5,781. Based on the F test, the inf luence of service quality and customer value to members and members candidates satisfaction values ob- tained simultaneously 44,681. This research concluded that the service quality and customer value had positive and significant effect to the members and members candidate satisfication of the Kospin JASA in Purwokerto, either partially or simultaneously.

Page 1 of 2 | Total Record : 18

 1   2 

Filter by Year

2013 2013


Reset
Filter By Issues
All Issue Vol 12 No 4 (2023): Management Analysis Journal Vol 12 No 3 (2023): Management Analysis Journal Vol 12 No 2 (2023): Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal Vol 11 No 4 (2022): Management Analysis Journal Vol 11 No 3 (2022): Management Analysis Journal Vol 11 No 2 (2022): Management Analysis Journal Vol 11 No 1 (2022): Management Analysis Journal Vol 10 No 4 (2021): Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal Vol 10 No 2 (2021): Management Analysis Journal Vol 10 No 1 (2021): Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal Vol 9 No 3 (2020): Management Analysis Journal Vol 9 No 2 (2020): Management Analysis Journal Vol 9 No 1 (2020): Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal Vol 8 No 3 (2019): Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal Vol 7 No 1 (2018): Management Analysis Journal Vol 7 No 1 (2018): Management Analysis Journal Vol 6 No 4 (2017): Management Analysis Journal Vol 6 No 4 (2017): Management Analysis Journal Vol 6 No 3 (2017): Management Analysis Journal Vol 6 No 3 (2017): Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal Vol 6 No 1 (2017): Management Analysis Journal Vol 6 No 1 (2017): Management Analysis Journal Vol 5 No 4 (2016): Management Analysis Journal Vol 5 No 4 (2016): Managemant Analysis Journal Vol 5 No 4 (2016): Management Analysis Journal Vol 5 No 3 (2016): Management Analysis Journal Vol 5 No 3 (2016): Managemant Analysis Journal Vol 5 No 3 (2016): Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal Vol 5 No 1 (2016): Management Analysis Journal Vol 5 No 1 (2016): Management Analysis Journal Vol 4 No 4 (2015): Management Analysis Journal Vol 4 No 4 (2015): Management Analysis Journal Vol 4 No 3 (2015): Management Analysis Journal Vol 4 No 3 (2015): Management Analysis Journal Vol 4 No 2 (2015): Management Analysis Journal Vol 4 No 2 (2015): Management Analysis Journal Vol 4 No 1 (2015): Management Analysis Journal Vol 4 No 1 (2015): Management Analysis Journal Vol 3 No 2 (2014): Management Analysis Journal Vol 3 No 2 (2014): Management Analysis Journal Vol 3 No 1 (2014): Management Analysis Journal Vol 3 No 1 (2014): Management Analysis Journal Vol 2 No 2 (2013): Management Analysis Journal Vol 2 No 2 (2013): Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal Vol 1 No 1 (2012): Management Analysis Journal Vol 1 No 1 (2012): Management Analysis Journal More Issue