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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
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Search results for , issue "Vol 3 No 1 (2014): Management Analysis Journal" : 16 Documents clear
Pengaruh Lokasi dan Fasilitas terhadap Keputusan Berkunjung Wisatawan
Management Analysis Journal Vol 3 No 1 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i1.3299

Abstract

ABSTRAK Keputusan berkunjung merupakan hasil terbaik pemikiran wisatawaan untuk mengambil keputusan. Dengan lokasi yang baik akses yang mudah serta fasilitas yang lengkap dan menarik diharapkan keputusan berkunjung wisatawan semakin meningkat. Teknik pengampilan sampel dalam penelitian ini dilakukan dengan metode accidental sampling sebanyak 115 wisatawan yang berkunjung ke objek wisata Pikatan Water Park Temanggung dengan menggunakan rumus iterasi. Variabel penelitian meliputi lokasi, fasilitas dan keputusan berkunjung wisatwan. Metode pengumpulan data menggunakan dokumentasi dan kuesioner, metode analisis data dengan uji instrumen (uji validitas dan uji reliabilitas), analisis deskriptif persentase, uji asumsi klasik, dan analisis regresi berganda secara parsial dan simultan menggunakan SPSS for Windows versi 16. Hasil penelitian ini menunjukan ada pengaruh positif lokasi dan fasilitas terhadap keputusan berkunjung. Saran dari penelitian ini adalah perlu ditambahnya sarana angkutan dari dan menuju objek wisata Pikatan Water Park Temanggung untuk variabel lokasi dan pengoptimalan wahana permainan yang ada serta penambahan wahana permainan outbound untuk variabel fasilitas. Kata Kunci : Lokasi, fasilitas, keputusan berkunjung ABSTRACT Decision visiting is the best result from tourist thoughts to take deision. With good location, easy access along with complete and interesting facilities expected can making decision visiting tourist grow up. This research use the accidental sampling technic which took 115 tourists visiting to Pikatan Water Park Temanggung by using the iteration formula. The variabels of this research are location, facility and decision. Data collection methods using documentation and questionnaires, methods of analysis, test instrument (validity and reliability testing), the percentage of descriptive analysis, the classical assumption test, and partial multiple regression analysis using SPSS for Windows version 16. This resarch’s result show that are positive influence of location dan facility to decision visiting decision. The suggestions of this research is need to added transportation from and to Pikatan Water Park Temanggung this for location variabels and optimalization of existing games and adding outbound games this for facility variabels. Keywords : Location, Facility, decision.
Pengaruh Nilai Emosional, Nilai Sosial dan Nilai Kualitas terhadap Kepuasan Pelanggan
Management Analysis Journal Vol 3 No 1 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i1.3310

Abstract

ABSTRAK Keberhasilan suatu produk ditentukan dengan seberapa tinggi nilai suatu produk tersebut dimata pelanggan. Nilai inilah yang mampu memberikan kepuasan kepada pelanggan. Teknik pengampilan sampel dalam penelitian ini dilakukan dengan metode accidental sampling sebanyak 116 pelanggan Yamaha Harpindo Jaya Semarang dengan menggunakan rumus iterasi. Variabel penelitian meliputi nilai emosional, nilai sosial, nilai kualitas dan kepuasan pelanggan. Metode pengumpulan data menggunakan kuesioner, metode analisis yaitu uji instrumen (uji validitas dan uji reliabilitas), analisis deskriptif persentase, uji asumsi klasik, dan analisis regresi linier berganda menggunakan SPSS for Windows versi 17. Hasil penelitian ini menunjukkan bahwa nilai emosional, nilai sosial dan nilai kualitas berpengaruh terhadap kepuasan pelanggan. Saran dari penelitian ini adalah hendaknya dengan meningkatkan daya tarik perusahaan kepada pelanggan, kemudian meningkatkan bagian pemasarannya dalam bentuk penyuluhan kepada masyarakat, setelah itu menyediakan perlengkapan tambahan yang mendukung keselamatan pelanggan. Kata Kunci : Nilai emosional, nilai sosial, nilai kualitas, kepuasan pelanggan ABSTRACT Success of product is determined by how high the value of a product in the eyes of customer. This value able to deliver to customer satisfaction. This research use the accidental sampling technic which took 116 customers of Yamaha Harpindo Jaya Semarang by using the iteration formula. The variabels of this research are emotional value, social value, quality value and customer satisfaction. The data collection methods are using questionnaires, analysis methods which consist of validity test and reliability test, percentage descriptive test, classic assumption test, and double declining regression test using SPSS of Windows version 17. This research result show that emotional value, social value and quality value affect customer satisfaction. The suggestions of this research are should with increase the attractiveness of the company to customers, then improve marketing section in the form of outreach to community, after that providing additional equipment to support the safety of customers. Keyword: Emotional Value, Sosial Value, Quality Value, Customer Satisfaction
Pengaruh Marketing Mix terhadap Proses Keputusan Berkunjung ke Museum Ranggawarsita Semarang
Management Analysis Journal Vol 3 No 1 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i1.3350

Abstract

Abstrak Masalah yang dikaji dalam penelitian ini adalah adakah pengaruh produk, harga, tempat, promosi, orang, proses, dan bukti fisik terhadap keputusan pembelian baik secara parsial maupun simultan. Tujuan penelitian ini untuk menganalisis pengaruh parsial dan simultan produk, harga, tempat, promosi, orang, proses, dan bukti fisik terhadap proses keputusan berkunjung. Populasi dalam penelitian ini adalah semua pengunjung Museum Ranggawarsita Semarang. Berdasarkan perhitungan, jumlah sampel yang digunakan dalam penelitian ini sebanyak 115 responden. Teknik sampling yang digunakan adalah accidental sampling. Metode analisis yaitu uji instrumen (uji validitas dan uji reliabilitas), analisis deskriptif persentase, uji asumsi klasik dan regresi linear berganda menggunakan SPSS statistics version 17. Hasil penelitian ini dengan analisis regresi diperoleh persamaan Y = 8,748 + 0,846X1 - 0,424X2 + 0,413X3 + 0,475X4 - 0,159X5 + 0,485X6 - 0,220X7. Koefisien determinasi (Adjusted R2) sebesar 0,592, dalam hal ini dapat diartikan bahwa proses keputusan berkunjung dijelaskan oleh produk, harga, promosi, tempat, orang, proses, dan bukti fisik sebesar 59,2%, sedangkan sisanya 40,8% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini. Simpulan dari penelitian ini adalah produk, promosi, tempat, dan proses berpengaruh positif terhadap proses keputusan berkunjung, sedangkan harga, orang, dan bukti fisik berpengaruh negatif terhadap proses keputusan berkunjung. Saran bagi Manajemen Museum Ranggawarsita Semarang menganalisis elemen bukti fisik dan skill karyawan agar sesuai dengan harapan konsumen. Dengan demikian strategi harga bisa menyesuaiakan sesuai dengan harapan konsumen. Kata Kunci: Keputusan Berkunjung, Marketing Mix ABSTRACT The problem which is investigated in this research is the influence of products, price, place, promotion, people, process, and physical evidence toward decision of buying something whether it is partial or simultaneous. Aim of this research is analyzing the partial and simultaneous decision to products, price, place, people, process, and physical evidence toward the process of decision to visit the place. Population of this research is all visitor of Ranggawarsita Museum in Semarang. Based on the counting, the number of samples which is involved is 115 respondents. Sampling technique which is used is accidental sampling. The methodology of this research is instrument test (Validity test and reliability test), Descriptive analysis percentage, classical assumption test and double linear regression using SPSS statistics version 17. The result of the research can be determined by the equation of Y = 8,748 + 0,846X1 - 0,424X2 + 0,413X3 + 0,475X4 - 0,159X5 + 0,485X6 - 0,220X7. Determination coefficient (R2 Adjusted) is 0,592, it could be determined that the process of decision to visit is explained with products, prices, promotion, place, people, process, and physical evidence in 59,2%, but the other 40,8% is explained by other variables which is not involved in this research. The conclusion of this research is products, promotion, place, and process are influentially positive toward the decision process of visiting, but price, people, and physical evidence are influentially negative toward the decision of visiting. The suggestion for the Manager of Ranggawarsita Museum of Semarang is they need to determine the physical and skill elements of the employee so that it could be in line with the consument’s hope. Then, that is the strategy of pricing can be determined as what the consument want. Key Words: Decision to visit place, Marketing Mix
Reaksi Pasar Modal Indonesia terhadap Pengumuman Kenaikan Harga BBM 22 Juni 2013
Management Analysis Journal Vol 3 No 1 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i1.3352

Abstract

SARI Tujuan dari penelitian ini adalah untuk mengetahui reaksi pasar modal dengan melakukan penelitian perbedaan abnormal return dan volume perdagangan sebelum dan setelah kenaikan harga BBM 22 Juni 2013. Penelitian ini menggunakan pendekatan event study, sampel yang digunakan dalam penelitian sebanyak 37 perusahaan sampel. Hasil dari penelitian ini menunjukkan bahwa pasar modal bereaksi terhadap peristiwa pengumuman kenaikan BBM 22 Juni 2013. Berdasarkan hasil uji beda rata-rata terhadap abnormal return pada periode sebelum dan sesudah pengumuman menunjukkan tidak adanya perbedaan yang signifikan, sedangkan untuk hasil uji beda rata-rata trading volume activity (TVA) menunjukkan adanya perbedaan yang signifikan pada periode sebelum dan sesudah peristiwa pengumuman kenaikan harga BBM 22 Juni 2013. Kata Kunci : Abnormal Return, Event Study, Kenaikan BBM, Trading Volume Activity (TVA). ABSTRACT The purpose of this research is to know the reaction of capital market by using a research about the differences of abnormal return and trading volume activity before and after refined fuel oil increment at June 22th 2013. This research use event study approach, the sample that use in this research are 37 companies sample. The result of this research showed that capital market reacted towards announcement of refined fuel oil increment phenomenon at June 22th 2013. Based on the result of the different average experiment towards abnormal returnin before and after announcement showed there not significant differences, whereas the result of different average experiment trading volume activity (TVA) showed there has differences in before and after announcement of refined fuel oil phenomenon on June 22th 2013. Keywords : Abnormal Return, Event Study, Refined Fuel Oil Increment, Trading Volume Activity (TVA).
Pengaruh Analisis Kebangkrutan Model Altman terhadap Harga Saham Perusahaan Manufaktur
Management Analysis Journal Vol 3 No 1 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i1.3354

Abstract

Abstract This study aims to help investors determine the health of companies listed in DES during 2008-2013 period by using the first model of Altman Z – Score, Z = 1.2 X1 + 1.4 X2 + 3.3 X3 + 0.6 X4 +0.999 X5, and analyze Z - Score influence on stock prices. The stock price was taken on 28th day after the company published financial statements. 36 manufacturing companies were sampled by purposive sampling. Z - Score calculation results showed that there were 2 potentially bankrupt companies, 9 companies in grey category, and 25 other companies are healthy. Simple regression analysis results showed that the value of the Z - Score does not affect the stock price. However, the result of the simultaneous multiple regression analysis on financial ratios of the Z - Score affects the stock prices, partially showed the ratio of WC/TA and S/TA negatively affect the stock price; ratio EBIT/TA have a positive effect on stock prices; ratio of RE/TA and MVE/BVD has no effect on stock prices. Keywords: Altman Z - Score, Financial Ratios of Z - Score, Share Price. Abstrak Penelitian ini bertujuan untuk membantu investor mengetahui tingkat kesehatan perusahaan manufaktur yang terdaftar dalam DES periode 2008-2013 dengan menggunakan model Altman Z-Score pertama yaitu Z = 1,2X1 + 1,4X2 + 3,3X3 + 0,6X4 +0,999X5 dan menganalisis pengaruh Z-Score terhadap harga saham. Harga saham diambil hari ke-28 setelah laporan keuangan perusahaan dipublikasikan. 36 perusahaan manufaktur diambil sebagai sampel berdasarkan purposive sampling. Hasil penghitungan Z-Score menunjukkan terdapat 2 perusahaan berpotensi bangkrut, 9 perusahaan masuk kategori grey/ rawan, dan 25 perusahaan lainnya sehat. Hasil analisis regresi sederhana menunjukkan nilai Z-Score tidak berpengaruh terhadap harga saham. Namun, hasil analisis regresi berganda secara simultan rasio keuangan pembentuk Z-Score berpengaruh terhadap harga saham, secara parsial menunjukkan rasio WC/TA dan S/TA berpengaruh negatif terhadap harga saham; rasio EBIT/TA berpengaruh positif terhadap harga saham; rasio RE/TA dan MVE/BVD tidak berpengaruh terhadap harga saham. Keywords: Altman Z-Score, Rasio Keuangan Pembentuk Z-Score, Harga Saham
Pengendalian Persediaan Bahan Baku dengan Metode Economic Order Quantity (EOQ) pada Salsa Bakery Jepara
Management Analysis Journal Vol 3 No 1 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i1.3355

Abstract

Abstrak Persediaan yang optimal dalam perusahaan merupakan salah satu faktor yang penting dalam kinerja perusahaan. Jenis penelitian kuantiitatif, digunakan untuk mengkaji penerapan metode Economic Order Quantity (EOQ) dalam pengendalian persediaan bahan baku di Salsa Bakery Jepara. Hasil penelitian diperoleh jumlah persediaan optimal dengan metode Economic Order Quantity (EOQ) tepung terigu pada triwulan 4 tahun 2012 sebanyak 112 karung frekuensi 7 kali, persediaan pengaman 19 karung, melakukan pemesanan ulang (ROP) ketika persediaan di gudang tersisa 39 karung, total biaya sebesar Rp 2.308.133. Triwulan 1 tahun 2013 sebanyak 100 karung frekuensi 8 kali, safety stock 19 karung, reorder point 39 karung, total biaya Rp 2.499.363. Triwulan 2 tahun 2013 sebanyak 100 karung frekuensi 8 kali, safety stock 14 karung, reorder point 34 karung, total biaya Rp 2.533.428. Triwulan 3 tahun 2013 sebanyak 102 karung frekuensi 8 kali, safety stock 14 karung, reorder point 35 karung, total biaya Rp 2.562.375. Jumlah persediaan optimal dengan metode Economic Order Quantity (EOQ) gula pasir triwulan 4 tahun 2012 sebanyak 25 karung frekuensi 7 kali, safety stock 4 karung, reorder point 8 karung, TIC Rp 1.340.016. Triwulan 1 tahun 2013 sebanyak 23 karung frekuensi 8 kali, safety stock 3 karung, reorder point 8 karung, TIC Rp 1.337.374. Triwulan 2 tahun 2013 sebanyak 24 karung frekuensi 8 kali, safety stock 3 karung, reorder point 8 karung, TIC Rp 1.336.443. Triwulan 3 tahun 2013 sebanyak 25 karung frekuensi 8 kali, safety stock 6 karung, reorder point 11 karung, TIC Rp 1.381.075. Perhitungan persediaan tepung terigu dan gula pasir lebih optimal menggunakan metode Economic Order Quantity, dibanding dengan menggunakan metode konvensional. Salsa Bakery dianjurkan menggunakan metode Economic Order Quantity. Kata Kunci: Economic Order Quantity (EOQ), Persediaan Bahan Baku, Reorder Point (ROP), Safety Stock (SS), Total Inventory Cost (TIC), abstrack Optimal inventory within the company is one of the important factors in the performance of the company. This research is kuantiitatif, used to study in depth the application of Economic Order Quantity (EOQ) of raw materials in inventory control at Salsa Bakery Jepara. After using Economic Order Quantity (EOQ) method, results of the research were obtained the optimal amount of inventory, flour in quarter 4 in 2012 was 112 sacks, the frequency was 7 times, safety stock was 19 sacks, 39 sacks as a reorder point, TIC Rp 2.308.133. Quarter 1 in 2013 was 100 sacks; the frequency was 8 times, safety stock was 19 sacks, reorder point was 39 sacks, TIC Rp 2,499,363. Quarter 2 in 2013 was 100 sacks, the frequency was 8 times, safety stock was 14 sacks, 34 sacks as a reorder point, TIC Rp 2.533.428. Quarter 3 in 2013 was 102 sacks, the frequency was 8 times, safety stock was 14 sacks, 35 sacks as reorder point, TIC Rp 2.562.375. Optimal amount of inventory used the Economic Order Quantity (EOQ) sugar in quarter 4 in 2012 was 25 sacks, frequency was 7 times, safety stock was 4 sacks, 8 sacks was reorder point, TIC Rp 1.340.016. Quarter 1 in 2013 was 23 sacks, the frequency was 8 times, safety stock was 3 sacks, 8 sacks was reorder point, TIC Rp 1.337.374. Quarter 2 in 2013 was 24 sacks, the frequency was 8 times, safety stock was 3 sacks, 8 sacks was reorder point, TIC Rp 1.336.443. Quarter 3 in 2013 was 25 sacks, frequency was 8 times, safety stock was 6 sacks, 11 sacks was reorder point, TIC Rp 1.381.075. The calculation of inventory flour and sugar is more optimal if using Economic Order Quantity, than using conventional methods. Salsa Bakery recommended using Economic Order Quantity. Keywords: Economic Order Quantity (EOQ), Raw Material Inventory, Reorder Point (ROP), Safety Stock (SS), Total Inventory Cost (TIC),

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