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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
Arjuna Subject : -
Articles 14 Documents
 1   2 
Search results for , issue "Vol 3 No 2 (2014): Management Analysis Journal" : 14 Documents clear
Analisis Pengaruh Profitabilitas, Pertumbuhan Penjualan, Ukuran Perusahaan dan Umur Perusahaan terhadap Struktur Modal Usaha Mikro Kecil dan Menengah Kerajinan Kuningan di Kabupaten Pati
Management Analysis Journal Vol 3 No 2 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i2.3951

Abstract

The purpose of this study was to determine the effect of profitability, sales growth, firm size, and age of the company on the capital structure. The population in this study was 40 Micro, Small and Medium Enterprises (SMEs) in Pati regency brass handicrafts. Samples were taken using a sampling method that is saturated by using the whole population there is as much as 40 SMEs. Methods of data analysis used in this study is multiple linear regression. The results showed variable profitability pelelitian significant positive effect on capital structure, sales growth variable significant positive effect on capital structure, company size significantly negative on capital structure, and firm age significant positive effect on the capital structure. The conclusions of this study are variable profitability, sales growth, firm size, and firm age are all factors that determine the capital structure of SMEs. For further research in order to add some other variables than those used in this study in order to find a more varied results
Pengaruh Citra dan Kepercayaan terhadap Loyalitas Nasabah melalui Kepuasan Nasabah
Management Analysis Journal Vol 3 No 2 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i2.3952

Abstract

The purpose of this study is to determine the effect of directly or indirectly image and confidence in the loyalty through customer satisfaction of BRI Unit Sedan, Branch Rembang. The populations in this research are customers of BRI Unit Sedan, Branch Rembang. The number of samples taken in this study were 100 clients by using purposive sampling. Data collection methods used is questionnaires and documentation. Analysis of the data used is descriptive analysis and path analysis. The results of this study indicate that there is the influence of image and trust on customer loyalty through customer satisfaction BRI Unit Sedan, Branch Rembang. The conclusions of this study is the higher the company's image, it will increase satisfaction and loyal ty. And for the trust, the higher the trust, it will increase customer satisfaction and loyalty as well
Current Ratio, Debt to Equity Ratio, Total Asset Turnover, Return on Asset, Price to Book Value sebagai Faktor Penentu Return Saham
Management Analysis Journal Vol 3 No 2 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i2.3953

Abstract

The purpose ofthis studyistoexamineandanalyze thefinancial ratio is measuredwithCurrent Ratio, Debt to Equity Ratio, Total Asset Turnover, Return On Asset, Price to Book Value towards share return. The populationin this study areallReal Estate and Property Industri Listed inthe indonesia stock exchange since period 2012-2013, with the total of47companys. Thestudysamplewas takenby purposive sampling method, with the total of 31company. This study usesdata analysisof multiple linear regression analysis to estimated of dependent variable’s value from independent variable’s. Based onthe research results, it can be known that only price to book value has a significant effect toward share return and for current ratio, debt to equity ratio, total asset turnover, return on asset has not a significant effect toward share return.
Pengaruh Kreativitas Iklan dan Endorser terhadap Proses Keputusan Pembelian Konsumen Mie Sedaap
Management Analysis Journal Vol 3 No 2 (2014): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i2.3954

Abstract

The problem in this research is how creativity and endorsers influence the purchase decision process. The purpose of this study was to investigate the influence of advertising creativity and endorser of the purchase decision process. The population in this study is the Faculty of Economics, University of Semarang and consume ever watched an ad Mie Sedaap. The sample usedis determinedby the cluster sampling a total sample of 98 respondents. Methods of data analysis using descriptive analysis and multiple linear regression are in byusing SPSS22. The results showed that simultaneous hypothesis testing and endorser advertising creativity positive and significant impacton the buying decision process. While the partial test results show that advertising creativity positive and significant impacton the buying decision process while the endorser is also positive and significant impacton the buying decision process.The conclusionsin this study is the better creativity the nadvertising will in crease the purchase decision process and the better the endorser is used, it will increase the purchase decision process and the buying decision process would increase if advertising and endorser creativity is also enhanced

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