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The Journal of Educational Development
Published by Universitas Negeri Semarang
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue " Vol 5 No 2 (2017): June 2017" : 13 Documents clear
RITUAL INTERACTION IN THE SONEYAN MASK PUPPET Wuryaningrum, Any; Sumaryanto, Totok; Hartono, Hartono
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i2.14392

Abstract

The preservation of traditional arts depends on the artists and their supporters. The Soneyan Mask Puppet artistic life is still showing its existence as a medium of expression for fulfilling the needs of the arts. Until now The Soneyan Mask Puppet has undergone five generations. In the beginning, the show performed by the puppeteers of gedhog puppet and purwo puppet. The shows were accompanied by the slendro type of Javanese traditional music, in the form of Pamijen music. Before the show begins, rituals were held. The rituals were part of the Mask Puppet show. Therefore, the activity of the Soneyan Mask Puppet can not be separated from the rituals. Based on the description, the primary purpose of this study is to assess the ritual interaction in The Soneyan Mask Puppet. This is a qualitative research with an approach to social, cultural and performing arts. The data were drawn from the techniques of observation, interviews, and documentary study. The data analysis procedures followed Miles and Huberman (1984) data reduction, data presentation, and conclusion. Among the results of this research is that the process of ritual interaction in the Soneyan Mask Puppet is in the form of symbolic interaction contained in ritual offerings before the show begins. The symbolic interaction is found in a ritual that is highly expressed in the offerings consisting of ambeng, incense, straw, combs of banana, chicken eggs, chili, shrimp paste, upa, coconut shoot, brown sugar, dried fish, mboreh flower, jugs, cigarettes, teeter , money (two combs bananas, eggs, chili, rice, coconut, brown sugar, dried fish, mboreh flowers, jugs, cigarettes, combs, money).
EDUCATIONAL MIXED MARKETING STRATEGIES AND SUSTAINABLE COMPETITIVE ADVANTAGES IN MEDIATING THE INFLUENCE OF MARKETING ORIENTATION OVER MARKETING PERFORMANCE Muhsin, Muhsin; Slamet, Achmad; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the Private Universities (PTS) Management faced with the problems of increasing demand from its stakeholders. On the one hand the fulfillment of quality demands and quality graduates is satisfactory, on the other hand, the resources owned by the PTS is limited. In addition, PTS is also faced with the issue of competition ever increasing harsh: low input, limited resources, especially human resource, and funding. Insufficient resources lead to lower service quality. Low service satisfaction and service quality provide a negative impact on the interest to select or enter PTS. Therefore, it demands a highly credible marketing orientation. Research on the influence of marketing orientation over marketing performance turned out to have a contradiction. Therefore, this study is focused on the variable of mediating mixed marketing strategies and sustainable competitive advantage so as to close the research gap in this study that will be analyzed structurally in order to result in further research. This study was divided into two, namely descriptive and inferential path analyses, employing the SPSS 21. The results showed that in fact the level of marketing orientation, the mixed marketing strategies, and the competitive advantage were in the adequate category, while the marketing performance was experiencing decreases. The results of the path analysis are as follows. The marketing orientation variable affects directly or indirectly (through a mixed marketing strategy and a sustainable competitive advantage) over the marketing performance. The suggestion from this study is the marketing orientation needs to be trained so that optimal impact on the quality of the mixed marketing strategy creates sustainable competitive advantage and improves marketing performance.
LOCALITY IN CONSTRUCTING CULTURAL IDENTITY (A REVIEW ON SEMARANG BATIK ART) Syakir, Syakir; Soesanto, Soesanto; Tohir, Mujahirin
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i2.14378

Abstract

In the context of identity, batik is a form of expression of art with unique features that become the identity or may potentially become a cultural identity for either local or national identity. As the capital of Central Java, Semarang has built an identity through batik that depicts Semarang as having a batik culture. The construction of identity in Semarang batik began from searching for local identities by related actors, either personal or communities or organizations, who collectively explore ideas from locality. Locality includes natural, physical, and social-cultural environments. Through creativity in batik art, those ideas are conveyed in innovation and production of distinctive batik that is Semarang-style batik. This distinction represents Semarang locality that forms Semarang identity. The identity that is created as a product of that culture is continuously developed and preserved through enculturation by education in families, schools, and the society.

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