Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora
Nurfebry Salsabila Isdiansyah
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Cultural Representation in the L'Oréal Paris Advertisement "Nous le valons bien" Nurfebry Salsabila Isdiansyah; Diah Vitri Widayanti
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.5658

Abstract

The expansion of digital media has transformed advertising into a medium that constructs cultural meanings and social values beyond its promotional function. This study aims to analyze cultural representation in the L’Oréal Paris 2024 advertisement “Nous le valons bien”, focusing on how meaning is constructed through visual and verbal elements. The research applies a qualitative descriptive method using a constructionist approach. The data source is a 40 second advertisement video obtained from the official YouTube platform, with scenes and sequences as the unit of analysis. The findings reveal that representation operates through reflective, intentional, and constructionist approaches. While the advertisement reflects multicultural diversity and communicates empowerment, the constructionist approach dominates by actively producing meanings of inclusive beauty, contemporary feminism, and global identity. In conclusion, the advertisement functions as a cultural text that not only reflects but also shapes social reality, contributing to cultural studies and language learning.
Co-Authors Diah Vitri Widayanti