Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal TAZKIYA JOURNAL OF PSYCHOLOGY
Nathania, Aurelia Ardhani
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Hedonic Shopping Motivation and Self-Control on the Impulsive Buying Tendency Nathania, Aurelia Ardhani; Koentary, Andi Supandi Suaid
TAZKIYA Jounal of Psychology Vol. 14 No. 1 (2026): TAZKIYA Journal of Psychology
Publisher : Fakultas Psikologi UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tazkiya.v14i1.48903

Abstract

The increasing trend of Shopee PayLater usage, particularly among college students who do not have an income, warrants attention as many use it for recreational purposes without sufficient self-control, thus increasing the tendency for impulsive buying that can lead to uncontrolled financial burdens. This study has a hypothesis that hedonic shopping motivation and self-control have a significant influence on impulsive purchasing tendencies among Shopee PayLater users. The participants consisted of 141 college students aged 18–25 who actively use SPayLater. Multiple regression analysis showed that both hedonic shopping motivation (β = .20, 95% CI [.09, .31]) and self-control (β = -.57, 95% CI [-.68, -.44]) significantly influence impulsive buying tendency. The higher the hedonic motivation and the lower the self-control, the higher the tendency for impulsive buying (Impulsive Buying Tendency = 4.41 + .20 (Hedonic Motivation) – .57 (Self-Control). This study contributes to consumer psychology literature regarding the use of pay later services and provides insights to the public on the importance of managing emotional impulses and enhancing self-control.
Co-Authors Koentary, Andi Supandi Suaid