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All Journal MDP Student Conference
Patricia, Kheryn
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analisis Implementasi Dan Keberlanjutan Bisnis Kokoro Dango di Kota Palembang Patricia, Kheryn; Kurniwan, Leohadi
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15349

Abstract

Kokoro Dango is a culinary business that adapts traditional Japanese food, dango, with a modern and local approach. This study aims to analyze the business feasibility, marketing strategy, and potential sustainability of Kokoro Dango based on the final business report. The method used is a qualitative descriptive method with analysis of financial, operational, and marketing report data. The analysis results indicate that Kokoro Dango has good market opportunities, supported by product innovation, digital marketing strategies, and relatively efficient cost management. However, challenges lie in product consistency and increasing brand awareness.
Co-Authors Kurniwan, Leohadi