Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MDP Student Conference
Maretha, Chelsy
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Implementasi dan Keberlanjutan Bisnis Doughbi di Kota Palembang Maretha, Chelsy; Megawati, Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15352

Abstract

This study aims to analyze the implementation and sustainability of Doughbi, a culinary business producing purple sweet potato donuts in Palembang City. The research method used is descriptive with quantitative and qualitative approaches through marketing mix analysis, financial performance analysis, and business sustainability assessment. The results indicate that Doughbi can be well implemented and has good sustainability potential.
Co-Authors Megawati -