Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MDP Student Conference
Winata, Leven
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Implementasi dan Keberlanjutan Bisnis Carbonoffee di Kota Palembang Winata, Leven; Fernando, Jovan; Megawati, Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15364

Abstract

This research aims to analyze the sustainability and development of the Carbonoffee business as an innovative coffee beverage product that integrates the concepts of sustainability, product innovation, and modern business strategies to increase competitiveness in the market. Initially, this business was an idea by mixing two main raw materials, namely coffee and soda, but over time this business has an innovation: coffee and cendol. This research area focuses on marketing strategy analysis, analysis of business results from financial reports, and analysis of the business's ability to survive long-term. Based on the results of the analysis obtained, it can be concluded that the Carbonoffee business can be run well and sustainably.
Co-Authors Fernando, Jovan Megawati -