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All Journal MDP Student Conference
Calista, Agrippina Cindy
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analisis Strategi Pemasaran Digital, Kinerja dan Keberlanjutan Usaha Sambal Bara Musi Di Kota Palembang Valentcia, Valentcia; Calista, Agrippina Cindy; Kasih, Yulizar
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15370

Abstract

This study aims to analyze the digital marketing strategy and sustainability of a ready-to-eat chili sauce business in Palembang. Sambal Bara Musi is a business engaged in ready-to-eat packaged products. This business offers five menu variants that are innovative combinations of chili sauce and side dishes. The analysis areas in this study focused on digital marketing strategy analysis, business performance analysis (financial reports), and business sustainability analysis. Based on the analysis results obtained, it can be stated that the Sambal Bara Musi business can be implemented well and sustainably.
Co-Authors Valentcia, Valentcia Yulizar Kasih