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All Journal Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Afifah, Alya Noor
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Economics, Econometrics & Finance

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Analisis Strategi Pemasaran pada Produk Wickercane Afifah, Alya Noor; Hasmarini, Maulidiyah Indira
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.551

Abstract

The purpose of this study is to discuss the analysis of marketing strategies for wickercane products, a rattan-based handicraft business that has high aesthetic value and is environmentally friendly, so that it is increasingly in demand in the global market. This study aims to identify and analyze effective marketing strategies to increase product competitiveness in local and international markets, and to be able to recommend business actors to implement integrated marketing strategies in order to achieve sustainable growth. Thus, it is hoped that rattan handicraft products can be better known and in demand by consumers in various market segments.
Co-Authors Hasmarini, Maulidiyah Indira