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All Journal JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
Hikmah, Mutiara Ainul
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Economics, Econometrics & Finance Medicine & Pharmacology Transportation

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Budaya Kerja dan Organizational Citizenship Behavior (OCB) pada Karyawan Frontliner Generasi Z: Peran Mediasi Motivasi Intrinsik Hikmah, Mutiara Ainul; Pratama, Abdul Aziz Nugraha
Jurnal Bisnis Administrasi dan Manajemen Vol. 19 No. 1 (2026): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v19i1.415

Abstract

This study investigates the influence of organizational culture on Organizational Citizenship Behavior (OCB) among Generation Z frontline employees at PT. PIP, with intrinsic motivation serving as a mediating variable. Utilizing a quantitative survey approach and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis, the findings reveal that supportive organizational culture exerts both direct and indirect positive effects on OCB through intrinsic motivation. Key results demonstrate that a supportive culture strengthens employees' internal motivation, which in turn fosters extra-role behaviors. This research integrates Denison's Organizational Culture Model, Self-Determination Theory (SDT), and Organ's OCB framework, addressing theoretical gaps in Generation Z hospitality contexts. Practical implications offer actionable HR strategies for the tourism industry, particularly in reducing employee turnover and enhancing organizational effectiveness by cultivating adaptive cultures that fulfill psychological needs among digital-native frontline workers.
Co-Authors Abdul Aziz Nugraha Pratama