Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Fundamental and Applied Management Journal International Journal of Social and Education (INJOSEDU)
Dina Octaviani
Sekolah Pascasarjana Universitas Panca Bhakti
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ECONOMIC TRANSFORMATION OF THE INDONESIA–MALAYSIA BORDER REGION: FROM TRADITIONAL BARTER SYSTEMS TO A MODERN CROSS-BORDER TRADE ECOSYSTEM Dina Octaviani; Rustam; Setyo Gunawan
INJOSEDU: International Journal of Social and Education Vol. 3 No. 2 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20045927

Abstract

This study examines the economic transformation of the Indonesia–Malaysia border region from traditional barter systems to a modern cross-border trade ecosystem. The research adopts a qualitative approach, drawing on recent Scopus-indexed literature, policy reports, and relevant academic sources. The findings reveal that the transformation process is multidimensional, involving the interactions among economic integration, institutional development, technological advancement, and socio-cultural adaptation. While the introduction of formal trade systems has enhanced market efficiency, expanded trade volumes, and improved regional connectivity, traditional barter practices and informal trade continue to persist, forming a hybrid economic structure in border areas. Furthermore, the study identifies key challenges, including institutional fragmentation, regulatory inconsistencies, limited infrastructure, and unequal access to economic opportunities, which contribute to uneven development across border regions. Digitalization is a critical driver of the transition toward a modern trade ecosystem, particularly through the expansion of e-commerce and digital financial services. However, socio-cultural factors remain influential, as local communities maintain traditional practices based on trust and social networks. This study contributes to the literature by providing an integrative perspective that bridges economic, institutional, and socio-cultural dimensions of border economic transformation. The findings highlight the importance of inclusive policy design that accommodates both formal and informal systems to ensure sustainable and equitable development.
The Impact of Digital Marketing Capabilities and Data Literacy on MSME Marketing Performance in Kubu Raya Regency with the Mediating Role of Customer Engagement in the Digital Acceleration Era Dina Octaviani; Sigit Sugiardi; Rustam; Dini Oktarika
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.1116

Abstract

MSMEs in Kubu Raya Regency operate in a regional business environment where digital platforms are increasingly used to expand market reach, maintain customer relationships, and respond to changing consumer behavior. However, differences in digital marketing capability and data literacy may limit how effectively MSMEs convert digital adoption into measurable marketing performance. This study examines the effects of Digital Marketing Capability and Data Literacy on Marketing Performance, with Customer Engagement positioned as a mediating variable. A quantitative survey was conducted involving 150 MSME owners and/or managers selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that Digital Marketing Capability and Data Literacy are positively associated with Customer Engagement and Marketing Performance, while Customer Engagement is also positively related to Marketing Performance. The mediation results indicate that Customer Engagement helps explain the relationship between digital capability, data literacy, and marketing outcomes, although the strength of the mediation should be interpreted cautiously and supported by complete reporting of indirect effects, direct effects, confidence intervals, and VAF values. This study contributes to digital marketing research by highlighting Customer Engagement as a behavioral mechanism that links internal digital readiness with MSME marketing outcomes in a regional Indonesian context. Practically, the findings suggest that MSMEs should not only adopt digital tools but also strengthen data-based decision-making and customer interaction strategies to improve marketing effectiveness.
Co-Authors Dini Oktarika Rustam Setyo Gunawan Sigit Sugiardi