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All Journal NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Jurnal Ekonomi dan Bisnis (Jebi)
Amirudin
Fakultas Bisnis dan Humaniora, Manajemen, Universitas Tjut Nyak Dhien

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PENGARUH PENGEMBANGAN KARIR DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA BANK BTN KANTOR CABANG KOTA MEDAN Dinar Pratiwi Sinaga; Amirudin; Mella Yunita
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 2 No. 1 (2025): NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS
Publisher : CV. ADIBA AISHA AMIRA

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The purpose of this research is to determine the influence of career development and motivation on employee performance at Bank BTN Medan City Branch Office. This research was conducted on Bank BTN Medan City Branch Office employees with a sample of 62 employees. The research instrument was a questionnaire with a Likert scale model. The requirements test was carried out to test normality. The data analysis technique used was the Multiple Regression technique at a significance level of a = 0.05. The results of this study indicate that career development (X1) has a significant effect on employee performance at Bank BTN Medan City Branch Office. The calculated t value is greater than the t table (2.008 ˃ 2.00172) with a significant value of 0.049. While motivation (X2) has a significant effect on employee performance. So if Bank BTN Medan City Branch Office with a calculated t value is greater than the t table (4.837 ˃ 2.00172) with a significant value of 0.000. Based on the SPSS output, it is known that the R squared value is 0.379, meaning that the variance of the performance variable can be explained by career development (X1) and motivation (X2) by 37.9 percent, while the remaining 62.1 percent is explained by other variables not included in this model. In other words, there are still other independent variables that influence employee performance.
PENGARUH BAURAN PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA OUTLET HISANA FRIED CHICKEN RAJAWALI Puan Santika Maharani; Amirudin; Mella Yunita
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The purpose of this study is to determine how the marketing mix and product quality influence consumer purchasing decisions. This case study was conducted at Hisana Fried Chicken Outlet with a population and sample of 100 customers. This research method is in the form of a questionnaire and a questionnaire using a Likert scale model. To test normality, a requirement test was carried out. To analyze the data, a multiple regression method was used with a significance level of a = 0.05. The results of the study show that the Marketing Mix (X1) has a significant effect on the purchasing decisions of Hisana Fried Chicken Outlet customers with a significant value of 0.000. Meanwhile, Product Quality (X2) has a significant effect on the purchasing decisions of Hisana Fried Chicken Outlet customers with a significant value of 0.000, with a calculated t value greater than the t table (3.906 ˃ 1.67469). Based on SPSS output, we found that the marketing mix and compensation variables accounted for 36.8% of the variance in the purchasing decision variables, and other variables not included in this model accounted for 63.2% of the variance. In other words, there are additional independent variables that influence purchasing decisions.
Co-Authors Dinar Pratiwi Sinaga Mella Yunita Puan Santika Maharani