Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Community Dedication
Friend Zakharia
Politeknik Negeri Kupang, Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
YOUTH ENTREPRENEURIAL DEVELOPMENT THROUGH CREATIVE PRODUCT BRANDING WORKSHOPS Friend Zakharia; Heriyanto Heriyanto; Ajeng Faizah Nijma Ilma
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2025): AGUSTUS
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Youth entrepreneurship development is a crucial strategy for fostering economic independence and creating new jobs amidst increasingly complex global challenges. This community service program, titled "Youth Entrepreneurial Development through Creative Product Branding Workshops," aims to provide a conceptual and practical foundation for supporting the capacity building of young entrepreneurs through creative product branding training. Using a literature review method, this study summarizes previous findings regarding the effectiveness of workshops as participatory learning tools and the importance of branding strategies in enhancing the competitiveness of fledgling MSME products. The study's findings demonstrate that collaboratively and contextually designed training fosters an innovative entrepreneurial mindset, enhances visual communication skills, and strengthens product identity in the marketplace. These findings serve as the basis for designing a community service program model that is applicable and relevant to the needs of young entrepreneurs in the digital economy era.
Co-Authors Ajeng Faizah Nijma Ilma Heriyanto Heriyanto