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Zunita Putri Handayani
UIN Sulthan Thaha Saifuddin Jambi

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ANALISIS STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN OMSET PENJUALAN PADA USAHA IWA-QU DI KOTA JAMBI Zunita Putri Handayani; Ahsan Putra Hafiz
ICONS: Islamic Economics Journal Vol. 2 No. 2 (2025): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v2i2.3256

Abstract

Product quality is one of the factors considered by consumers in meeting their needs and in considering purchasing decisions. So that in increasing sales turnover in the Iwa-qu business, quality productsare needed. High-quality products and affordable prices will attract public interest so that it can be said that the sharia marketing strategy carried out by the Iwa-qu business is successful. The purpose of this study is to analyze the sharia marketing strategy carried out by the Iwa-qu business in increasing its sales turnover. This study uses a qualitative method, by means of interviews and documentation to produce the required data. Interviews were conducted with sources, namely the owner/leader of the Iwa-qu business in Jambi City, the production team and involving several consumers to assess the quality of the products from the Iwa-qu business. The results of the study indicate that there is a relationship between the sharia marketing strategy carried out by Iwa-qu and increasing sales turnover. By maintaining product quality, it can attract consumer interest and consumer satisfaction so that the marketing strategy carried out by Iwa-qu can be said to be successful and can increase sales turnover.
Co-Authors Ahsan Putra Hafiz