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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal Creative Economics and Trading Halal Ecosystem
Wafiqoh Nur Azizah Itsnatani
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Label Halal dan Inovasi Produk Terhadap Keputusan Pembelian Produk Es Teh Indonesia pada Mahasiswa Universitas Negeri Surabaya Wafiqoh Nur Azizah Itsnatani; A’rasy Fahrullah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11128

Abstract

In 2025, Indonesia is known as the country with the largest Muslim population in the world, with a percentage reaching 87.20% of its total population, thus driving an increase in demand for halal products, one of which is contemporary beverages that are popular among students. This study shows the need for beverage industry players to increase competitiveness through the application of halal labels with more creative product innovations. Research was also conducted to examine the influence of halal labels and product innovation on the purchasing decisions of Indonesian Iced Tea products among students at Surabaya State University. This study applied a quantitative approach with primary data sources through questionnaires. It involved 100 participants selected through purposive sampling criteria. The data was tested with multiple linear regression using IBM SPSS 25 software. The results of the study indicate that, halal labels have a positive and significant effect on personal purchasing decisions. These purchasing decisions are influenced by product innovation. In conclusion, halal awareness and the appeal of menu innovation are the main factors in student purchases. However, research on the influence of halal labels and product innovation on purchasing decisions for Es Teh Indonesia among students is still limited.
Opportunities And Challenges Of The Halal Industry In The Field Of Household Goods Yulistya Rahma Fitri; Wafiqoh Nur Azizah Itsnatani; Haliza Alfin; Diyah Shafa Abinita; Maulana Alivio Biyan Soffat; Muhammad Ghoris Mighwar; Reza Akmal Kafi
Journal Creative Economics and Trading Halal Ecosystem Vol. 4 No. 01 (2026): Journal CETHE Maret 2026
Publisher : GERASI INSAN NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56404/cethe.v4i01.298

Abstract

This research aims to describe the opportunities and challenges of the halal industry in the household goods sector in Indonesia. The approach used is descriptive qualitative by analyzing secondary data from various literature, industry reports, and government regulations. The results of the study show that increasing public awareness of halal products encourages economic growth in the household sector and opens up large export opportunities. However, lack of consumer understanding, supply chain transparency, and limited halal certification are the main obstacles. Therefore, synergy between the government, producers, and consumers is needed to strengthen the household halal industry ecosystem
Co-Authors A’rasy Fahrullah Diyah Shafa Abinita Haliza Alfin Maulana Alivio Biyan Soffat Muhammad Ghoris Mighwar Reza Akmal Kafi Yulistya Rahma Fitri