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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Khoirunnisa Sabila
Program Studi Ekonomi Islam, Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Gaya Hidup Islami, Halal Awareness, dan Korean Wave Terhadap Minat Beli Makanan Korea pada Gen Z Muslim di Kota Tangerang Khoirunnisa Sabila; Yan Putra Timur
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11754

Abstract

This study aims to analyze the effect of Islamic lifestyle, halal awareness, and the Korean wave on purchase intention toward Makanan korea among Muslim Generation Z in Tangerang City. This research employs a quantitative method using primary data collected through questionnaire distribution. The sampling technique used is purposive sampling with a total of 105 Muslim Generation Z respondents domiciled in Tangerang City. The data were analyzed using multiple linear regression analysis. The results indicate that halal awareness and the Korean wave partially have a significant effect on purchase intention toward Makanan korea, while Islamic lifestyle does not have a significant effect. However, simultaneously, Islamic lifestyle, halal awareness, and the Korean wave have a significant effect on purchase intention toward Makanan korea among Muslim Generation Z in Tangerang City.
Co-Authors Yan Putra Timur