Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ahmad Irfan Pramudia
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Brand trust dan Perceived Ease of Use terhadap Repurchase Intention melalui Customer satisfaction sebagai Variabel Intervening pada Konsumen Pengguna Traveloka Ahmad Irfan Pramudia; Nurul Komaryatin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11845

Abstract

This study aims to examine the effect of brand trust and perceived ease of use on repurchase intention through customer satisfaction as an intervening variable among Traveloka users. This research employs a quantitative approach using Structural Equation Modeling (SEM) and involves 154 respondents selected through purposive sampling, with data collected Likert-scale questionnaires. The results indicate that brand trust has a positive and significant effect on both repurchase intention and customer satisfaction, and perceived ease of use also has a positive and significant effect on both repurchase intention and customer satisfaction. However, customer satisfaction does not have a significant effect on repurchase intention, and also indicating that it does not act as an intervening variable in this research. These findings suggest that consumers repurchase intention is more directly influenced by brand trust and ease of use rather than being mediated by customer satisfaction, implying that companies should focus on strengthening brand trust and enhancing user experience to maintain customer loyalty.
Co-Authors Nurul Komaryatin