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All Journal SENTRI: Jurnal Riset Ilmiah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Nurul Komaryatin
Universitas Islam Nahdlatul Ulama Jepara
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
The Effect of Purchase Regret and Dissatisfaction on Brand Switching Through Variety Seeking as an Intervening Variable Adinda Najma Sidik; Nurul Komaryatin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11844

Abstract

This study aims to analyze the effect of purchase regret and dissatisfaction on brand switching with variety seeking as an intervening variable. A quantitative approach was employed using Structural Equation Modeling (SEM) with 168 respondents selected through purposive sampling. The results indicate that purchase regret and dissatisfaction have a positive and significant effect on variety seeking and brand switching. Furthermore, variety seeking significantly influences brand switching and mediates the relationship between purchase regret and dissatisfaction on brand switching. These findings suggest that emotional factors and consumer dissatisfaction play an important role in driving variety-seeking behavior and brand switching.
Pengaruh Brand trust dan Perceived Ease of Use terhadap Repurchase Intention melalui Customer satisfaction sebagai Variabel Intervening pada Konsumen Pengguna Traveloka Ahmad Irfan Pramudia; Nurul Komaryatin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11845

Abstract

This study aims to examine the effect of brand trust and perceived ease of use on repurchase intention through customer satisfaction as an intervening variable among Traveloka users. This research employs a quantitative approach using Structural Equation Modeling (SEM) and involves 154 respondents selected through purposive sampling, with data collected Likert-scale questionnaires. The results indicate that brand trust has a positive and significant effect on both repurchase intention and customer satisfaction, and perceived ease of use also has a positive and significant effect on both repurchase intention and customer satisfaction. However, customer satisfaction does not have a significant effect on repurchase intention, and also indicating that it does not act as an intervening variable in this research. These findings suggest that consumers repurchase intention is more directly influenced by brand trust and ease of use rather than being mediated by customer satisfaction, implying that companies should focus on strengthening brand trust and enhancing user experience to maintain customer loyalty.
Pengaruh Keterlibatan Pelanggan dan E-commerce terhadap Kinerja UMKM di Jepara dengan Inovasi Produk sebagai Variabel Intervening Ilma Nafia; Nurul Komaryatin
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5593

Abstract

MSMEs face challenges in improving business performance amid increasingly fierce competition and shifts in consumer behavior in the digital era. Low customer engagement and suboptimal e-commerce use remain key constraints on leveraging digital opportunities. This study aims to analyze the effects of customer engagement and e-commerce utilization on MSME performance, with product innovation as a mediating variable. A quantitative approach was employed using a survey method, with data collected through questionnaires distributed to MSME owners in Jepara Regency. A total of 140 respondents were selected using purposive sampling, and the data were analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The results indicate that customer engagement and e-commerce utilization have significant positive effects on product innovation and MSME performance. E-commerce shows a strong direct effect on product innovation (β = 0.589, p < 0.001) and MSME performance (β = 0.409, p < 0.001), while customer engagement significantly influences product innovation (β = 0.484, p < 0.001) and performance (β = 0.566, p < 0.001). Product innovation is also proven to mediate the relationship between customer engagement and MSME performance as well as between e-commerce and MSME performance. The model explains 67.8% of the variance in product innovation (R² = 0.678) and 59.4% of the variance in MSME performance (R² = 0.594), indicating a moderate to strong explanatory power. These findings highlight the importance of strengthening digital customer engagement strategies and optimizing e-commerce utilization to enhance innovation and improve MSME performance sustainably.
Co-Authors Adinda Najma Sidik Ahmad Irfan Pramudia Ali Ilma Nafia Mohamad Rifqy Roosdhani Nurul Huda Samsul Arifin