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All Journal Jurnal Ilmu Multidisplin Journal of Transportation and Logistic
Marlina Iryatie
Faculty of Management and Business, Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Service Quality and Brand Image Impact on Consumer Satisfaction on Ticket Purchasing in the KAI Access Application Francis Tantri; Marlina Iryatie; Intan Permata Sari; A Afilah
Whoosh: Journal of Transportation and Logistic Vol. 1 No. 1 (2026): February 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/whoosh.v1i1.555

Abstract

Developments in technology have grown more advanced. Presently, sales have been conducted not only through conventional or offline marketing but also through online marketing systems. Therefore, competition in the transportation service business sector has become more intense, which requires companies to maintain their quality to build a good reputation in order to compete in this business sector. The purpose of this research was to examine the impact of service quality and brand image partially and simultaneously on KAI Access consumer satisfaction. Descriptive quantitative methods were used in this research. This research findings show that, 1) service quality has a partial positive impact on KAI Access’ consumer satisfaction, 2) brand image has a partial positive impact on KAI Access’ consumer satisfaction, and 3) service quality and brand image simultaneously impact KAI Access’ consumer satisfaction.
Customer Satisfaction Mediated by Trust in Online Delivery Service “Gosend” Theresye Yoanyta Octora; Marlina Iryatie; Adam Farrel Ghazali; Raka Adli Pribadi
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2113

Abstract

Gojek has become one of the solutions to facilitate urban mobility. In this research, the prominent phenomenon under investigation is various issues related to the delivery process, including timeliness of deliveries, compatibility of delivery locations with customer addresses, accuracy of delivery status, and any potential discourteous behavior that may occur on the part of the service providers in the customer context. The primary objective of this study is to examine the impact of service quality and perceived value on customer satisfaction levels, with trust as the mediator under scrutiny. This research adopts a quantitative approach, as population data is not available due to the total number of customers. A total of 100 respondents were selected using the SEM-PLS method. Data was collected through purposive sampling with specific criteria applied to the respondents. The results of this study indicate that service quality has a significant impact on customer trust, customer perceived value has an insignificant effect on customer trust, customer trust has a significant effect on customer satisfaction, service quality has an insignificant effect on customer satisfaction, and perceived value has a significant impact on customer satisfaction.
Co-Authors A Afilah Adam Farrel Ghazali Francis Tantri Intan Permata Sari Raka Adli Pribadi Theresye Yoanyta Octora