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p-Index From 2021 - 2026
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All Journal Journal of Transportation and Logistic
Intan Permata Sari
Faculty of Management and Business, Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia

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Service Quality and Brand Image Impact on Consumer Satisfaction on Ticket Purchasing in the KAI Access Application Francis Tantri; Marlina Iryatie; Intan Permata Sari; A Afilah
Whoosh: Journal of Transportation and Logistic Vol. 1 No. 1 (2026): February 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/whoosh.v1i1.555

Abstract

Developments in technology have grown more advanced. Presently, sales have been conducted not only through conventional or offline marketing but also through online marketing systems. Therefore, competition in the transportation service business sector has become more intense, which requires companies to maintain their quality to build a good reputation in order to compete in this business sector. The purpose of this research was to examine the impact of service quality and brand image partially and simultaneously on KAI Access consumer satisfaction. Descriptive quantitative methods were used in this research. This research findings show that, 1) service quality has a partial positive impact on KAI Access’ consumer satisfaction, 2) brand image has a partial positive impact on KAI Access’ consumer satisfaction, and 3) service quality and brand image simultaneously impact KAI Access’ consumer satisfaction.
Co-Authors A Afilah Francis Tantri Marlina Iryatie